Post on 28-Jan-2015
description
Sakernas Internätverkseffekter
JOAKIM FORMOUser Experience Lab, Ericsson
In the networked society everything that will benefit from a connection will be connected.
THE NETWORKED SOCIETY (VIDEO)http://youtu.be/Pzmvjf88Sfw
PLATSER
MÄNNISKOR
SAKER
1875 1900 1925 1950 1975 2000 2025
5
50
MILJARDERUPPKOPPLINGAR
TID
cba
photo by Stig Andersen / flickr
cbn
photo by Joakim Formo / flickr
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photo by Lars Kristian Flem / flickr
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photo by Kenneth Lu / flickr
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photo by Alan Trotter / flickr
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photo by Brandon Shigeta / flickr
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photo by Yahoo! Blog / flickr
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photo by LG / flickr
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photo by Tim Gee / flickr
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photo byQuinn Dombrowski
from flickr
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photo by Phillip Torrone / flickr
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photo by Amber Case / flickr
+ ≈ 7+
Problem:TRÅDAR & SILOS
Problem 1:
TRÅDAR(MENTAL MODELL)
Slide title
40 pt
Slide subtitle
24 pt
Text
24 pt
Bullets level 2-5
20 pt
Slide title
40 pt
Slide subtitle
24 pt
Text
24 pt
Bullets level 2-5
20 pt
Slide title
40 pt
Slide subtitle
24 pt
Text
24 pt
Bullets level 2-5
20 pt
=
cb
by Karin Dalziel / flickr
Slide title
40 pt
Slide subtitle
24 pt
Text
24 pt
Bullets level 2-5
20 pt
Slide title
40 pt
Slide subtitle
24 pt
Text
24 pt
Bullets level 2-5
20 pt
Slide title
40 pt
Slide subtitle
24 pt
Text
24 pt
Bullets level 2-5
20 pt
Problem 2:
SILOS(MARKNADSMODELL)
UI
Program
Produkt
cbn
photo by miguel77 / flickr
Apps= silos
SAKERNAS SOCIALA WEB (VIDEO)http://www.ericsson.com/uxblog/social-web-of-things
User Experience LabEricsson Research2008-2012
En lösning..?:
Hej!Hej!
“BY 2015, 10% OF YOUR ONLINE “FRIENDS” WILL BE NONHUMAN”
Gartner Research, 2011
}Den läskiga dalen
människolikhet
acceptans
100%
100%
Humanoid robot
Frisk person
Industriellrobot
Zombie
Död person
“digitala husdjur?”
cbnaphoto by slworking2 | flickr
“digitala husdjur?”
“digitala husdjur?”
Framtiden är horisontella bland-tjänster!
takk!epost: joakim.formo@ericsson.comtwitter: @plocatink
User Experience LabEricsson Researchwww.ericsson.com/uxblog