Why should people bother to buy from you when they can buy from the competition?

Jane CarterGolf Unlimited

What do we know?Supply and demand means:

You need to look after the customers you have

You need to ask for the business!2000 golf clubs- 1500 competing in

the same ‘space’Being different is tough- or is it?

Club A v Club B

What makes the real difference?

How are clubs winning business from you?They are:-

Actively and consistently marketing and sellingOffering great customer serviceTaking care of their customers before, during

and after the sale Members- retention plans Visitors- keeping in touch Societies- keeping touch and saying thank you

So make 2016 the year you start to win your fair

share of the business........

Getting Inside your customers’ heads?Where are your competitors coming up

short?What do golfers want that is better? Can you

offer it?Identify your best ‘crowds’ and target your

offerBusinessGame improversWomenGolf societies

You get known for what you doSo what is your golf club known for?Is it the right stuff?

Warm welcomeServiceFoodGreat golf courseSaying thank youInviting them back

What the customer thinks matters more than you imagine Customers matter! Members are customers!Knowing what they think about you will

matters even moreDo a customer survey and ask the most

important question of all..........

Take a free handout!

Don’t compete on price95% of people don’t buy on price no matter

what they sayYou are in the entertainment business- don’t

sell a commodityWhen was the last time you put your prices

up?

Ask for the businessBoring....but data, data, data

5% of customers leave us because they die5% of customers leave us because they ‘die’

gracefully, (move on, give up golf)65% move on because someone else has

asked for the business...... and they are indifferent to you

Commit to collecting data and start using it effectively

Make it easy for people to buy from youIt’s a connected worldSmartphone usage growing at an incredible

rate- 25-35 year olds!Online booking will be the industry norm-

whether we like it or notIf you are in the third party ‘space’, make

sure you are offering the same customer booking journey

Create a resource and time budget for your marketing activityGolf is a great game-but we don’t sell it

How does sales and marketing feature and operate in your business? Do they?

Marketing doesn’t just happenCommit time, resource and money- and have a plan!

Remember the ‘Power of One’ People take up the game because someone

suggests itPeople join a club because someone

recommends itPeople play more frequently because someone

invited themIf every ‘1’ brought you ‘1’ more……..

Harness the ‘power of one’Existing customers are the most powerful

form of marketing we have………..Do you ask them to find you business?Examine every aspect of your marketing and start

with the customers you have Member get member Visitors – ‘forward to a friend’Group organisers- money off vouchers

But you need to know who they are- DATA

Make 2016 the year you ‘just do it’

Because if you don’t, your competitors will

be.......

Good Luck!Jane Carter

Golf UnlimitedJane.carter@golfconsulting.co.uk

Mobile 07918 636841www.golf-unlimited.co.uk