P O R T F O L I O

B R A N D I N GW E B

T V A D SP R I N T A D S

PHOTOGRAPHYO N E O F F S

B R A N D I N G

iDESIGN

IDESIGN is an Architectural Company based in New Zealand. They approached me to provide complete branding of their business

Although they had been in business for over a year they had no brand identity

I created a brand strategy and designed and developed a brand that was implemented across a range of mediums

Newsletter Cover

Design and development of entire collateral suite, including Letterheads, Business Cards and Email Signatures

Website design, Copy writing, Photography for website portfolio and Creative Direction

JUCY

JUCY Rentals is Australasia’s favorite and most trusted car rental and campervan rental company and have recently expanded into the American marketplace. JUCY also have developed their tourism brand and offering with JUCY Hotel and Cruises

I have been in charge of brand consistency, awareness and idea development for the JUCY Company. Leading projects including website, brochures, events, uniform design, magazine ads and branding all the vehicles and copywriting iconic phrases that would appear on each vehicle. I continue to be a creative consultant for the JUCY brand

Ian Neil SC

Ian Neil is a renowned barrister based in Sydney with offices throughout Australia

Ian wanted a complete rebrand that suited his unique and modern approach. I worked with Ian to develop concepts and create a winning brand identity

Prior to rebranding, Ian Neil SC had no web presence. As part of the rebrand I designed, developed and launched ianneil.com

Following the success of the rebrand I continue to work with Ian Neil SC to expand, strengthen and promote the brand

Design and development of entire collateral suite, including Letterheads, Business Cards and Email Signatures

Website design, Copy writing and Creative Direction

Radiation

Prior to creating and running Hot Potato, at my previous agency I was responsible for the creation and management of the Radiation website. I was heavily involved with concept, design, development and production

Maldiva

Maldiva is a Beauty Salon based in Essex, England

As a new business entering a highly competitive market, Maldiva was in need of a strong brand identity, requiring everything from collateral and signage to an online presence

Website design and Creative Direction

Design and development of entire collateral suite, including Business Cards, Appointment Cards, Leaflets and Signage

The Warehouse

New Zealand’s largest retail chain needed a complete redesign and system overhaul of their internal ordering and tracking system

I created a new look and reworked the site’s functionality, whilst also managing and providing Creative Direction to the in-house developers

W E B

Surf the Cook Islands

Surf the Cook Islands is a recreational company that was embarking on a surf discovery expedition to develop surf tourism in the region

To meet their brief I created a branded microsite where keen surfers could follow their journey around the islands and interact with the crew along the way

Workout on Water

One of Oceania’s most successful SUP (Stand Up Paddleboarding) companies required both a brand identity and an online presence

I created the Workout On Water brand, art directed the website and continue have brand guardianship

WOW has received huge amounts of great publicity in Australasia

VOMO

Vomo, a stunning private island resort in Fiji, underwent a complete rebrand.

I acted as Creative Director throughout the web design and development stages

The Soulologist

The Soulologist was created by Sherry Hearn, a spiritualist based in Australia

Sherry required a striking brand identity and a website where clients could make bookings, sign up for workshops and purchase products

T V A D S

Bay Audiology

TVC Concept development, creative direction on shoot and post production

Havoline, Chevron

Concept development for global TVC

Visique Optometry

Concept development, casting and creative direction for the shoot and post production of Visique’s Back To School ad campaign

P R I N T A D S

Accu-Chek, Roche Products

Print Ad campaign featured in Doctor and Consumer magazines in New Zealand

Concept development through to Design, Production and Print.

Premium Real Estate

Designed advertisement for Ponsonby News magazine

Seretide, GlaxoSmithKline

Concept development, casting, styling and creative direction on shoot, art direction for print ad

Seretide, GlaxoSmithKline

Concept development, casting, styling and creative direction on shoot, art direction for fold-out print ad featured in various press across New Zealand

Cure Kids, All Blacks

Concept development, casting and creative direction for various media output in New Zealand

Beehive Ham

Art direction for new product packaging in New Zealand with supporting print ads

Hot Potato

Concept development, Photography, Retouching, Art Direction for Print advertisement

O N E O F F S

A personal project that featured on Buzzfeed

Look Book for Goodman & Morris, distributed to top fashion magazines in the UK

A naming project for apartments in a new development in Auckland, New Zealand

The development tagline was ‘Your time starts now’ - I created the name SALTUS

Creative Direction on photoshoot for newly rebranded KWANTO, construction cost consultants

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A conference theme for Seretide, GlaxoSmithKline.

The Seretide product campaign message: Take Control Of Asthma.

I created the ‘Control Freaks’ theme and designed welcome packs for each individual team member

Project Jonah

Created the ‘I Support Project Jonah’ mini campaign for New Zealand’s Project Jonah Charity

Designed HTML mailouts and Facebook pages to increase membership numbers and donations

Creative Director in charge of photography for Crockers, a property management company based in New Zealand

Phoenix Organics

Helped develop a brand positioning strategy for the Phoenix Organics Juice launch

Creative direction on brand identity, packaging, POS and collateral

Brochures for Rarotonga, Cook Island Tourism

Invitations and Save the Date Cards

Personal Branding for Resume

PHOTOGRAPHY