Post on 29-Mar-2016
description
1 Rubik’s Cube 2 Charge Typeface
3 Your opinion Matters 4 J3 Snowboards
5 Jusu Energy Drink
6 Vibram Minimalist Cleat 7 American Rugby League
8 Gaslight Anthem: Night
9 Surf Caddy App
5 Jusu Energy Drink
10 Hartford Whalers
Rubik’s CubeOverview
Since the 1980’s the Rubik’s Cube has been one
of the most recognizable puzzle games in the world.
Some may say it is outdated, or boring, but it
actually the perfect device to bring with you as
you are on the go; It is small, light, and portable.
It doesn’t even make any disruptive sounds that
could cause you problems in certain public settings.
Challenge
The problem we face is that the Rubik’s Cube has
clearly been lost in the clutter of all the Gameboys,
and smart phones, and PSPs of today.
Solution
The solution I used to resolve this issue, was to
literally put the game back into the hands of
the user. By placing the cube in a plyer’s hands
and utilizing a first person perspective give the
user sense of how the game would or could
appear in their everyday life. The tag line “Play.
Even when you shouldn’t” then reinforces the
idea of how addicting the game actually is. This
Promotional campaign includes three single page
print advertisements, one two-page spread, a
social networking tool, and one content unique
advertising tool concept.
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Double Truck Print Advertisement
McNeill Graphic DesignSingle Page Print Advertisement
Single Page Print Advertisement
McNeill Graphic DesignSingle Page Print Advertisement
Twitter Account- Tweet videos of your best times to win weekly giveaways.
McNeill Graphic DesignPromotional Partnership with Nissan, that will enable a marketing team to travel to college campuses and other special events.
Charge TypefaceOverview
Charge, is a Red Dot Awarded product concept
for a battery design that is rechargeable by the
twisting of two ends of the battery to create
friction, and in turn creates energy.
Challenge
The idea behind this project was to create a
typeface that could be used by the conceptual
company for their branding, based on the design
of the product to create a cohesive image or
persona for the product.
Solution
Here I utilized the ridge shape depicted in the
product diagram to accent the letter forms and
to also serve as serif shapes on the ends of many
of the letters. I made the letters a wider stance to
accent the idea “power”. This project includes the
design of the typeface itself, and three possible
cases of said font, and one example of how it
could be used in a store advertisement.
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Various Weights of CHARGE
Standard
Italic
Bold
light
McNeill Graphic DesignStore Display Example
Your Opinion MattersOverview
Your Opinion Matters is a conceptual ad campaign
with the purpose on spreading knowledge and
awareness about the American Presidential
Candidates for the 2012 election. and their views
on popular issues our country is dealing with today.
Challenge
The problem faced in this project is that many
young voters (from 18 - 22) have varying opinions
and beliefs about many subjects, many that by
comparison are insignificant to the ideologies of
the potential next U.S. president, the campaign’s
focus is to encourage these potential voters to
educate themselves on the candidates’ beliefs.
Solution
The solution I chose was to utilize of first person,
where the viewer might identify with the phrases
or sketches in the various “doodles” throughout
the notebook. Also this was accomplished by the
surrounding environments creeping into the photo
and placing the viewer in potentially familiar
setting. This project includes three two page
spreads and a social networking site through
twitter that would enable “followers” to “tweet”
the YOM account and ask questions of the
candidates, and weekly a select few would be
answered back.
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Double Truck Print Advertisement
McNeill Graphic DesignDouble Truck Print Advertisement
Double Truck Print Advertisement
McNeill Graphic DesignTwitter Account
4J3 SnowboardsOverview
J3 Snowboards is a conceptual snowboard
company that would be based out of Newbury,
New Hampshire right next to Mount Sunapee.
Challenge
The problem faced in this company design is
creating a logo and brand that models and
represents the culture of the New England
snowboarding community, but also can stand out
of the crowd, in an overly graphic industry.
Solution
To solve this problem I chose to make a sharper
sportier looking logo. Many logos in the industry
are rounded or softer in appearance. The green
and Blue colors featured in the logo are bold yet
still professional looking and match the sharp and
clean styling of the letter forms. Here the logo and
branding style is showcased in a business card,
letterhead and envelope.
S N O W B O A R D S
McNeill Graphic DesignBusiness Card, Letterhead and Envelope
Business Card, Letterhead and Envelope
McNeill Graphic DesignBusiness Card, Letterhead and Envelope
5
Jusu Energy DrinkOverview
Jusu is a concept for a Natural “Energy Drink”,
hailing from Eastern Asia, it would only contain
organic fruit juices and vitamins derived from
natural ingredients rather than chemicals like many
drinks on the market today.
Challenge
The Challenge for Jusu was to create an attractive
logo for the drink, and to create an ad campaign
that grabbed the attention of the potential buyer
without abandoning the natural and organic
stylings and principles of the energy drink.
Solution
For the logo, I utilized a circle, as it represents
wholeness and balance. The Green and gold
represent life and energy through nature. The
JUSU font is representative of the Asian influence
and the Chinese Character means tranquility. This
project features a logo design, three single page
print advertisements, and one store display.
E N E R G Y
N A T U R A L
C - 75M - 30Y- 100K - 0
C - 5.49M - 30Y- 65.49K - 0
Single Page Print Advertisement
McNeill Graphic DesignSingle Page Print Advertisement
Single Page Print Advertisement
McNeill Graphic DesignStore Display
Vibram Minimalist CleatOverview
Vibram is a shoe company based in Italy, they are
most commonly known for being credited with
pioneering the barefoot running movement with
their “Five Finger” line of shoes, which mimics the
exact shape of the foot - toes and all.
Challenge
The Challenge was to concept a design for a
“Five Finger” soccer cleat. Many players enjoy
the control of playing barefoot, so one could say
Vibram was a natural fit. Then create an engaging
and interactive advertisement campaign.
Solution
To meet these needs I focused on the feeling
and tactile advantage a player would receive
playing barefoot, but attacked the problem of
traction and presented the Vibram cleat as the
only obvious solution. Also the interactivity of the
overlaying page again plays on the sense of touch
or “feeling”. The Vibram Cleat campaign includes
an interactive print ad, a web banner ad, and a
mailer.
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Interactive Print Advertisement
McNeill Graphic DesignInteractive Print Advertisement
Web Banner Frame by Frame
McNeill Graphic DesignDirect Mailer- made of weighted plastic
American Rugby leagueOverview
The American Rugby League is a proposed
professional rugby league that would be based
in America. Rugby is a growing sport, much of its
commercial success in the U.S. can be attributed
to it’s physicality and brutal hits.
Challenge
The object set forth was to create a logo for
this foreign sport that would help it fit into the
American culture. Then create a series of ads that
would entice American sport fans.
Solution
To create a logo that would be easily merged into
American sports culture, I utilized a style that is similar
to both the MLB and NBA’s logos. The red and blue
around the white silhouette are very iconic and
traditional. Then to capture the viewer’s eye I used
a stark white background to make the football
equipment and sarcastic headlines pop. The intent
is to capture football fans with the imagery and
then express the physicality of the sport which
would create an interest. This effort includes the
logo design, three single page advertisements, and
one bus stop or street poster advertisement.
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ARL
Single Page Print Advertisement
Trying to keep your figure?
COMING APRIL 7th, RUGBY. SATURDAYS ON
ARL
McNeill Graphic DesignSingle Page Print Advertisement
Worried about messing up your hair?
COMING APRIL 7th, RUGBY. SATURDAYS ON
ARL
Single Page Print Advertisement
Afraid to break a nail?
COMING APRIL 7th, RUGBY. SATURDAYS ON
ARL
McNeill Graphic DesignBus Stop or Street Poster
American Rugby League Law 4 Article 6Players may not wear protective or grip enhancing gloves or mits.
American Rugby League Law 4 Diagram
American Rugby League Law 4 Article 7Players may not wear protective chest, back, or shoulder pads of any form.
American Rugby League Law 4 Article 5Players may not wear protective chest, back, or shoulder pads of any form.
American Rugby League Law 4 Article 1Players may not wear protective headgear unless required by physician or trainer.
COMING APRIL 7th, RUGBY. SATURDAYS ON
ARL
American Rugby League Law 4 Article 6Players may not wear protective or grip enhancing gloves or mits.
American Rugby League Law 4 Diagram
American Rugby League Law 4 Article 7Players may not wear protective chest, back, or shoulder pads of any form.
American Rugby League Law 4 Article 5Players may not wear protective chest, back, or shoulder pads of any form.
American Rugby League Law 4 Article 1Players may not wear protective headgear unless required by physician or trainer.
COMING APRIL 7th, RUGBY. SATURDAYS ON
ARL
Gaslight Anthem: NightOverview
The Gaslight Anthem is an American rock band,
from New Brunswick, New Jersey. Boasting a
modern day sound that echoes past generations
of Rock n’ Roll. They have released three albums
since 2006 and “Night” is the proposed fourth
album to be released.
Challenge
The challenge for this project was to create a
limited edition CD case and special item to be
given away to the first fifty fans at the release show.
Solution
My solution to this problem was to make an album
case made from organic paper. The design of the
case is minimalist in nature, relying mostly on the
star imagery to capture the eye of the buyer. The
special item to be given away is a signed set of
limited edition prints made by the drummer of the
band that comes hidden inside the case. Seen
here is the package itself and the print series.
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Album Case and construction
Glue Tab
Glue Tab
Front
Back First Folds
Second Fold
FrontBackInsideI nside
1 2 3
McNeill Graphic DesignPrints & Album Cover
Prints & Album Cover
McNeill Graphic DesignPrints & Album Cover
9Surf Caddy AppOverview
Surf Caddy is a concept for a smart phone App
that is designed to not only be a surf report App,
but to also be a surfer’s connection to the surf
community through social networking tools, and
up to date location based surf information.
Challenge
The Purposed challenge was to create an App that
provided a service to its users in the form of social
networking, while still follow the basic principles and
theories behind general App design and layout.
Solution
To accomplish this task I set out to create a
visually appealing App based on the combination
of surf styling and golf styling based on the
connotation of service that is inherent with a
Caddy, all while using the tab bar format for
the App. This design concept encompasses the
logo design, App concept, and the basic visual
elements and structure of the App.
x
McNeill Graphic Designx
x
McNeill Graphic Designx
10
Hartford Whalers HockeyOverview
The Hartford Whalers were an NHL hockey team
from 1979 to 1997, based in Hartford Connecticut.
The team moved to South Carolina and are now
the Carolina Hurricanes.
Challenge
This project is based off the idea that the team is
returning to Hartford and the challenge that stands
is creating a new logo and complete brand for the
reestablished NHL hockey team, that gives new life
to the franchise and creates an aggressive look.
Solution
To answer this challenge I used the name to create
a new team mascot, that creates a persona and
could be used along with my custom team font.
The colors are inspired by the classic team logo,
but are tweaked to match the ever progressing
look of newer teams in the league. My team
brand design includes A mascot design, a primary
logo design, a secondary logo, ticket layout, and
design concepts for team uniforms and apparel.
x
McNeill Graphic DesignTickets
Home Jersey
McNeill Graphic DesignAway Jersey
Alternate Jersey
McNeill Graphic DesignApparel
Every man’s life ends the same way. It is only the details of how he lived and how he died that distinguish one man from another. -Ernest Hemingway