[JAM 2.0] CTIA 2011: Mobile Business (Evgeny Kaziak)

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CTIA 2011Mobile Business

Numbers

4 дня

1500 участников

250 компаний

более 100 докладчиков

Неизвестные лица

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Get a front row seat for invigorating keynotes that will ignite your imagination! Join CTIA for ground-breaking announcements and insightful discussions from the keynote stage. Stay tuned for additional keynote speaker announcements at www.ctiashows.com/keynotes!

Dan Hesse Chief Executive OfficerSprint Nextel Corporation2011 CTIA Chairman

Ralph de la Vega President & CEO AT&T Mobility and Consumer Markets

Andy MillerPresident & CEOPolycom

KEYNOTE HOST

Steve LargentPresident & CEO

CTIA–The Wireless Association

Dan SchulmanGroup President, Enterprise Growth American Express Company

Dan Mead President & CEOVerizon Wireless

The CTIA Keynotes

Tuesday–Thursday, October 11–13, 9:30 AM – 11:00 AMHall E

Themes

Mobile Enterprise

Cloud Services

M2M

Cross Platform Dev

iOS, Android and blah-blah-blah

M2MM2M Metrics

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!   AT&T is the only carrier with significant Business & Consumer Orgs. focused on Connected Devices

!   1,125 devices certified on the AT&T Network

!   13 million Smart Grid Meters are being read by the AT&T Network today

!   AT&T started breaking out M2M devices in 2010

!   M2M devices have their own ARPU, application and “churn characteristics”

!   Customer needs are unique by vertical and application

!   Global business

2.4 2.7 2.83.1 3.3

4.75.8

6.77.8

9.310.310.7

2008 2009 2010

AT&T Connected Devices

2011

Dev

ices

(M

illio

ns)

Year

©"2011"AT&T"Intellectual"Property."All"rights"reserved."AT&T"and"the"AT&T"logo"are"trademarks"of"AT&T"Intellectual"Property."" 5

M2MEnterprise M2M Model: More Than Just Connected “Things”… Real-time, Automated, Event-driven Solutions

Automate monitoring !   Devices

!   Sensors !   Machines

Automate action !   Operate

!   Modify !   Alert/Alarm

Automate decisions !   Databases

!   Reports !   Systems

Sense% Analyze% Respond%

Supply chain automation

Prevention and medical treatment

Agronomics

Leverage proprietary

data and achieve:

Innovation Real-time response

Competitive Advantage

©"2011"AT&T"Intellectual"Property."All"rights"reserved."AT&T"and"the"AT&T"logo"are"trademarks"of"AT&T"Intellectual"Property."" 7

Device Wars

Device Wars

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Two sets of players

Devices Platforms HTC

Sony Ericsson

LG

Microsoft

Apple

RIM

Samsung Nokia

HP

Google Motorola

Device WarsApps in Stores (1000)

© Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc. 20

Apps in app stores (thousands), most recent numbers

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50

100

150

200

250

300

350

400

450

500

iOS Android Ovi WP7 BlackBerry

Device WarsDownloads per day

© Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc. 23

Downloads per day

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

iOS Android Ovi BlackBerry *

Device WarsShipments

© Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc. 25

Smartphone shipments

0

5,000

10,000

15,000

20,000

25,000

30,000

Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011

Apple HTC LG Motorola Nokia RIM Samsung Sony Ericsson

connect

collect

share

мгновенная связь в группе (email, phone..)

веб-конференции

real-time разрешение вопросов

secure connection

Улей участников

Корпоративный мессенджер

Связь членов команды, вне зависимости от местоположения

Комплексный кошелек

NFC based

оплата услуг

интеграция с банками

Croudsourсing Testing

Тестеры по всему миру

Все виды устройств

Реальные пользователи

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How It Works – Functional Testing

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Tell Us Your Testing Requirements

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Optionally Create or Import Test Cases

| 3

We’ll Select Testers Who Best Match Your Requirements

| 4

You’ll Receive a List of Bugs and Feedback from Real-World Testing

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You Can Ask Testers for Additional Details & Information

| 6

You Can Also Export Your Bugs to Popular Bug Tracking Systems

Спасибо!