Jack-of-All-Trades?4 Steps to a More Powerful Career

Marketing Strategy

www.ExecutiveCareerSuccess.com

Kim MeningerExecutive Coach & Career StrategistKim@ExecutiveCareerSuccess.com

How do you create a focused value

proposition when you’re a jack-of-all-trades, master of

“some”?

• Early in your career you specialized more narrowly.

• As you’ve risen in your organization, you’ve become more strategic.– You now have a broader

perspective.– You have responsibilities

that fall outside your original domain.

Given your breadth of experience, how do

you market yourself for your next executive

role?

Challenge

Here are 4 things to consider as youdevelop your marketing strategy.

1. Recognize that diverse experience is an asset.

• Shift your mindset– Your diverse skill set is not a liability.• You see the bigger picture.• You’re adept at communicating with different

audiences.• You have many transferable skills.

• Focus on what makes you unique.– Emphasize your differentiators.

2. Have a clear target.

Are you struggling because:

• You lack a clear target?

• You feel qualified to perform many roles?

• You’re not sure what you want to do?

To successfully market yourself for your next role:• Choose a specific target. • Understand how it aligns with your strengths and

interests.• Focus on finding opportunities that best match

that profile.

You can always adjust your target, but having a clear focus will yield much greater results.

3. Emphasize relevant experience.

Just because you have a lot of experience doesn’t mean you have to showcase all of it.• Focus on the most relevant strengths and

accomplishments.• Choose examples from your work history that

best illustrate your fit for the target position.• Reference additional experience as necessary,

but don’t confuse your audience.

4. Believe in your story

• Know why you are the right person for the job you want.

• Embrace your story. • Until you believe in

yourself, others will not see you as the leader you want to be.

• Choose a clear target.• Develop a compelling

value proposition.• Confidently position

yourself for that role.

If you’re a jack-of-all-trades who is ready for your next executive role, the key to success is focus!

www.ExecutiveCareerSuccess.com

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Kim MeningerExecutive Coach & Career StrategistKim@ExecutiveCareerSuccess.com