Post on 13-May-2015
description
It’sEasierThanYouThink.org
Campaign Kit
IT’S EASIERTHANYOUTHINK
Wednesday, August 21, 13
What is It’sEasierThanYouThink?
It’sEasierThanYouThink sets out to raise awareness about the issue of digital literacy, addressing the education factors that contribute to the digital divide and leading the call to action for the adoption of a national digital literacy policy.
IT’SEASIERTHANYOUTHINK
Wednesday, August 21, 13
In 2013, over 60 million people in the United States still do not know how to use the Internet.
While there are many efforts nationwide to move educational institutions and government programs online, those lacking essential Internet skills will be left out, furthering the digital divide.
Digital Literacy in the U.S.
IT’SEASIERTHANYOUTHINK
Wednesday, August 21, 13
“Even with almost 13 million Americans looking for work and 8 million more settling for part-time jobs, almost half of the 1,361 U.S. employers surveyed in January by Manpower Group say they can’t find workers to fill positions.
At the same time, American employers are less likely that their counterparts overseas to invest in training.”
Bloomberg News, July 24, 2013
The Skills Gap in the American Workforce
IT’SEASIERTHANYOUTHINK
Wednesday, August 21, 13
Our Campaign Goals
1. Raising awareness with the public about the issue of digital literacy;
2. Urging the Obama Administration to adopt a national digital literacy policy;
3. Empowering non-Internet users with the tools they need to get online; and
4. Providing the online community with resources to take action on this important issue.
IT’SEASIERTHANYOUTHINK
Wednesday, August 21, 13
How to Get Involved
1. Circulate the White House Petition to adopt a national digital literacy policy with your friends, users, constituents and others;
2. Share the series of PSAs It’sEasierThanYouThink has created; and
3. Use other social networks, such as Facebook and Twitter, to help spread the word and raise awareness.
IT’SEASIERTHANYOUTHINK
Wednesday, August 21, 13
We petition the Obama administration to:
Adopt a national digital literacy policy to address the 60 million Americans who still do not
know how to use the Internet.
Link coming soon!
Our White House Petition
IT’SEASIERTHANYOUTHINK
Wednesday, August 21, 13
The United States faces a digital divide, a skills gap that prevents millions of Americans from utilizing the Internet in their daily lives. The ability to open a browser, conduct a search, send an email or connect with an old friend on a social network are all too often taken for granted. Engaging in some of these online activities may not seem critical, but they are fundamental to one’s participation in the information economy. Online skills are not only necessary for seeking, applying for and getting today’s jobs, but also to take advantage of the growing educational, civic and healthcare advances spurred by broadband.
Petition Description
IT’SEASIERTHANYOUTHINK
Wednesday, August 21, 13
The Internet may seem unmanageable to those who have never used it, but that simply is not the case. Given the proper access and education, anyone can become “Internet Savvy.” In these light-hearted PSAs, non-Internet users mistakenly act on the requests or suggestions from friends and family to interact with the Internet and social media. That leads many to physically go to large tech companies asking for their services.
Public Service Announcements“There Must Be An Easier Way”
IT’SEASIERTHANYOUTHINK
Wednesday, August 21, 13
Public Service Announcements“There Must Be An Easier Way”
IT’SEASIERTHANYOUTHINK
Wednesday, August 21, 13
Most people take the Internet for granted. Everything from finding a movie time, locating a restaurant, enrolling in an online college course and checking a bank account balance are all easily accessible online. But, what about people unfamiliar with the Internet’s capabilities to aid in these everyday tasks? These PSAs are designed to point out just how often we turn to the Internet to help solve our problems. From using a map to finding a restaurant for lunch, the Internet is always there to lend a hand.
Public Service Announcements
“The Internet Personified”
IT’SEASIERTHANYOUTHINK
Wednesday, August 21, 13
Public Service Announcements“The Internet Personified”
IT’SEASIERTHANYOUTHINK
Wednesday, August 21, 13
September 2013 – National Digital Literacy Month
✓ September 2, 2013 - Launch of White House Petition by ItsEasierThanYouThink.org calling for the adoption of a national digital literacy policy.
October 2, 2013 - Campaign Wrap Up / Petition Closes
More updates coming soon!
Campaign Timeline
IT’SEASIERTHANYOUTHINK
Wednesday, August 21, 13
• The Internet can provide answers to nearly any question if you know how and where to look. #ItsEasierThanYouThink
• C h e c k o u t t h i s a w e s o m e P S A a b o u t u s i n g t h e I n t e r n e t ! #ItsEasierThanYouThink
• IETYT campaign kicks off today advocating for a national digital literacy policy! #IETYT #ItsEasierThanYouThink
• G o o g l e n o t a n s w e r i n g y o u r q u e s t i o n s ? T r y y e l l i n g a t i t . #ItsEasierThanYouThink #DigitalLiteracy
Sample Tweets and Status Updates
IT’SEASIERTHANYOUTHINK
Wednesday, August 21, 13
#ItsEasierThanYouThink#IETYT#EasierWayThanThis#DigitalLiteracy#DigitalLiteracyReform#Internet
#InternetEducation#InternetKnowledge#InternetForEveryone#DigLitRocks#URLBeforeHTML
Campaign Hashtags
IT’SEASIERTHANYOUTHINK
Wednesday, August 21, 13
Petition Keywords
IT’SEASIERTHANYOUTHINK
ItsEasierThanYouThinkIETYTDigital LiteracyInternet EducationInternet LiteracyOnline
EducationJobSkillsJobHuntingJobSearch
URLBeforeHTML
Wednesday, August 21, 13
Josh Bradley
415.735.4035
Email: contact@itseasierthanyouthink.org
Campaign Contact
IT’SEASIERTHANYOUTHINK
Wednesday, August 21, 13
It’sEasierThanYouThink.org
IT’S EASIERTHANYOUTHINK
Wednesday, August 21, 13