It’s my/their party and we’ll…

Paul Caplan @internationale

a brief recap...assumptions

• ecommerce

• information

• utility

• speed !

• journey/story

• attention Who? Where? When? Why?

the times they are a changin’

social networks are...

• not about technology

• not about media

• not about messages...

• about conversations

• about relationships

• about adding value...

• a verb

PASSION & VISION• P is for People

• A is for Active

• S is for Supply

• S is for Smart

• I is for Irreverent

• O is for Ownership

• N is for Niches

• V is for Voice

• I is for i with a small I

• S is for Simple

• I is for Improvise

• O is for Open Source

• N is for Narrative

Tory Burch

Levi's

Oscar de la Renta

Now your thoughts...

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