Our Digital JourneyBy Mariette du Toit-Helmbold (CEO)

Our world has changed fundamentally forever

A new breed of traveller has arrived

The story has become the unique selling point, not a place

Travel in the Digital Age

eMarketing Strategy focused on using citizens and fans of Cape Town

One of the world’s Top 25 tourist boards online

I Cape Town - 278 000 fans ♥

@CapeTownTourism – 20 855 followers

www.capetown.travel/blog

Cape Town’s iAmbassadors

#LoveCapeTown

The bloggers’ instagram, twitter and facebook photos were shared more than 17,000 times during the duration of their itinerary

Reaching1,193,086

people

Over 37,053,224impressions

#LoveCapeTown

We spent R261,710 and our ROI was

R5.6 million.

That’s a ROI of 21:1

“The engagement of Capetonians in the #LoveCapeTown campaign was really impressive, I haven’t seen this in any other blog trip campaign so far”

Melvin Boecher (@Traveldudes and traveldudes.org)

best-practise in first ‘International White Paper for Travel Bloggers’ launched at WTM 2012

7870 people travelled

virtually to Cape Town

Over 14,800

increase in likes to our facebook page

www.mycapetownholiday.com

How to connect with us…Website: www.capetown.travelTel: +27 (0)861 322 223E-mail: info@capetown.travelTwitter: @CapeTownTourismFacebook: www.facebook.com/capetown.travelBlog: www.capetown.travel/blog

THANK YOU