It all starts with a measurement framework

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32016 © Humix, all rights reserved

Starting with data-driven decisions is like starting with home insolation.

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What to measure

What answers do you need?

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Product saleBlog post

read

Product

researchSupport

 

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Why do you do what you do?

What is a success for

you?

When was your year

successful?…

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“We already have reporting.”

Do the report-read test

Measurement Framework

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Why a measurement framework?

How do you measure?

What you want to know?

What is your ambition?

Roadmap

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Step by step

GoalsWhat are the goals we would like to reach

Success factors

which questions (answers) take our closer to our goals?

KPI’sWhat do we need

to measure to answer your

questions

Data Triggers

What triggers provide the figures for our

measurable items

ReportingLet the figures

form the triggers tell a story

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Implementation roadmap

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What is already measured?What can be easily implemented?What can and should be implemented shortly?What is currently impossible?

How do we do it?

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Riverwoods Gain insight in (online) cus-tomer beha-

viour.

Follow up on actions & suc-

cess Focus on conversion

Attract new cus-tomers

Increase sales

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De Bibliotheken Gain insight in (online) cus-tomer beha-

viour.

Follow up on actions & suc-

cessDifferent audi-

ences, goals & tar-gets

1 e-books rental plat-

form 60 differ-ent web-

sites

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Provide an additional on-line offer to

the digital read-

ers.

How can we stimulate the e-book rent-

als?

…

% e-book renters/visit-ors# e-book renters/ incom-ing channel…

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VacatureFrom guessing to data-driven

decisions

Follow up on market-ing chan-

nelsFocus on conversion

Gain insight in content perform-

ance

Increase job

views, profiles

Create a cus-tom job exper-

ience

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TotallyTwoBring SoMe followers to

own plat-form

Focus on conversion

Gain insight in content perform-

ance Gain in-sight in

visitor behaviour

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The engagement grows on all plat-

forms

Do followers like our con-

tent?

…

Applause rateConversation rate…

Do followers re-act to our con-

tent?

Take aways

Data should serve your business with actionable insights.

Automation of standard reports = time for analysis

Data should tell a story

User centred dashboards

Actionable notifications, the necessary info at the right time

“In god we trust...all others should bring good data” W. Edwards Deeming

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Because it’ all about user data!Lonneke.spinhof@humix.be

www.humix.be@HumixBE

@LonnekeSpinhof