iPad or Digital Visitor Surveys

As used in Play Hard, Fight Hard: Sport and the Canadian Military

An exhibit by The Military Museums and Canada’s Sports

Hall of Fame

- Text panel, graphic and A/V based- 1500 square feet- Designed to travel- Visitor Survey would need to 1) be durable

2) be relevant in several venues and 3) allow remote data retrieval

The Exhibit (what is being assessed)

The Device

The Software (QuickTapSurvey)

The Questions

Key Objectives

- Visitor Satisfaction- Effectiveness of Advertising (both for

circulating and receiving venues)- Identification of Areas to Improve in

Ongoing Traveling Version- Additions to Mailing Lists- Satisfying Grant Requirements

Visitor Satisfaction

Effectiveness of Advertising

Timing of Analytics(July 1-July 16)

Areas to Improve

Tracking Demographics- Are we bringing in new demographic

(sports fans)?- Are we bringing in more female visitors?

YES

Pros and Cons of Digital Surveys

Pros

- MUCH greater number of responses- Easy to tabulate data and filter by date –

huge time saver- Ease of access to data- Redundancy of data (stored both on iPad

and on website)

Cons

- Without reliable internet, data is hard to access (traveling exhibit)

- Without a technical comfort level, maintenance is an issue (traveling exhibit)

- Incompatibility of earlier versions of software with later versions

Limitations of Data

- Is respondant serious? (kids playing around)

- Structuring questions to achieve maximum information return

Some People’s Kids

Information Return

Good information

Funny Information

Can you trust this data?

Morale Building

Long Term Use of Data

- Basis for future Market Research Study (Strategic Planning)

- Tracking shifts in demographics- Tracking effectiveness of ad campaigns- Ideas on how to improve exhibits

Sunset over Pacific 1945