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Social Media for Crisis Response

ISCRAM 2009 Workshop

May 10 2009

sophiabliusophiabliu

sophiabliu.com

amandaleehugheshughesal76

www.cs.colorado.edu/~hughesal/

jonaslandgrenJonaslandgren

jonaslandgren.blogspot.com

susanne.julsjul

www.sjul.org

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Overview

What Are “Social Media”?

Hands-On

Start Your Accounts!

Tweets, Walls and ISCRAM Live

During the Conference

Crisis Response

Wrap-up

What Are Social Media?

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Social Media

Social beings

Act on knowledge of others

Social media

Exposes information about others

Enables action

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3 Basic Elements

1. Identity

2. Personal network

3. Social network

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Non-Social Media

Communication, collaboration media

skype, Google docs, etc.

Identity, personal network, social network

Voting (crowd-sourcing, recommender systems)

Digg, Delicious, Kirtsy, Netfl ix

Identity, personal network, social network

Identity

Personal network

Social network

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Personal Network Expansion

Who in social network should be in personal network?

2 models

Inferencing

Self-selection

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Inferencing

Any friend of yours…

Bi-directional connectivity

Networking

facebook, LinkedIn

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Inferencing Demo: facebook

Web-based “friendshipping”

Write on “walls”

Identity Profile

Personal network friends

Social network friends of friends

Vocabulary facebooking

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Self-selection

I like what you like…

Uni-directional connectivity

Broadcast publication

twitter

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Self-Selection Demo: Twitter

SMS-based micro-blogging

Text

140 character tweets

Identity Profile

Personal network following

Social network following, followers

Vocabulary tweet, tweeple

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Review

3 basic elements

Identity

Personal network

Social network

2 basic models

Inferencing

Self-selection

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Review

Purposes (facilities)

Self-expression

Conversation

Artifact-sharing

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Social Mobile Media

Social media on a mobile device

Hands OnStart Your Accounts!

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Start Your Accounts!

facebook

twitter

bambuser

slideshare

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facebook

Identity Profile

Personal network friends

Social network friends of friends

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twitter

SMS-based micro-blogging

Text

140 character tweets

Web access

Identity Profile

Personal network followers (self-selecting)

Social network Following, followed by

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bambuser

Identity

Personal network

Social network

Hands OnTweets, Walls and ISCRAM Live

Hands OnDuring the Conference

Crisis Response

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Purposes

Self-expression

Information (blogger, twitter, Bambuser, mobltz)

Artifacts (fl ickr, YouTube, SlideShare)

Conversation (facebook, diigo, GeoChat)

Resource location (LinkedIn, latitude)

Collaboration (Evolve, mobltz)

All of the above

Community development (Second Life, Ravelry, games)

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Challenges for Crisis Response

Multiple identity management

Profi le proliferation

Fragmentation of personal network

Trust

Credibility

Reliability (timeliness)

C&C antithesis

Bi-directional or self-selected uni-directional connectivity

Single simple social network

Information overload

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Considerations for Crisis Response

Privacy

Can multiple closed networks be created (community or workgroups)?

Control

Who determines network membership (self, candidate, gatekeeper)?

Directionality

Does network membership convey equal capabilities?

Augmentation

Are communications augmented or logged (time-stamping, geo-coding, etc.)?

Wrap-up

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Comments?

Tweet, blog,…

7

Sophia Liusophiabliu, sophiabliuUniversity of Colorado

Amanda Hughesamandaleehughes, hughesal76

University of Colorado

Jonas Landgren, PhDjonaslandgren, jonaslandgren

Viktoria Institute

Susanne Jul, PhDsusanne.jul, sjul

Amaryllis Consulting

7

Social Media for Crisis Response

ISCRAM 2009 Workshop

May 10 2009

Amandaleehugheshughesal76www.cs.colorado.edu/~hughesal/

susanne.julsjulwww.sjul.org

jonaslandgrenjonaslandgrenwww.viktoria.se/~landgren/

sophiabliusophiabliusophiabliu.com