Post on 21-Nov-2014
description
Is Outsource Marketing Right for Your Company?
What is Outsource Marketing?
Outsource marketing is NOT…
What is Outsource Marketing?
Outsource marketing is NOT…
a dirty word
What is Outsource Marketing?
Outsource marketing is NOT…
a dirty word shipping work overseas
What is Outsource Marketing?
For SMBs, outsource marketing can be the difference between…
What is Outsource Marketing?
For SMBs, outsource marketing can be the difference between…
Success
What is Outsource Marketing?
For SMBs, outsource marketing can be the difference between…
andSuccess
What is Outsource Marketing?
For SMBs, outsource marketing can be the difference between…
and FailureSuccess
Strategic vs. Tactical
Success of outsource marketing depends on the type of services you need.
Strategic vs. Tactical
Success of outsource marketing depends on the type of services you need.
Strategic TacticalOR
Strategic Outsourcing
You’re a good fit for strategic outsource marketing if…
Strategic Outsourcing
You’re a good fit for strategic outsource marketing if…
your company needs a strategic vision for how marketing can support business
goals.
Strategic Outsourcing
You’re a good fit for strategic outsource marketing if…
you need impartial advice and subject matter expertise about
the viability of marketing campaigns.
Strategic Outsourcing
You’re a good fit for strategic outsource marketing if…
you outsource other strategic functions
such as accounting or public relations.
Strategic Outsourcing
You’re a good fit for strategic outsource marketing if…
you have a realistic budget for marketing
planning and eventual execution.
Strategic Outsourcing
You’re a bad fit for strategic outsource marketing if…
Strategic Outsourcing
You’re a bad fit for strategic outsource marketing if…
your company does not outsource any other functions. If
your cleaning staff are direct reposts, then
outsource marketing is not right for you.
Strategic Outsourcing
You’re a bad fit for strategic outsource marketing if…
your company has trouble making
decisions.
Strategic Outsourcing
You’re a bad fit for strategic outsource marketing if…
there is an ongoing battle between marketing and another
department. Outsourcing will only add to the
fray.
Strategic Outsourcing
You’re a bad fit for strategic outsource marketing if…
you want to outsource marketing strategy just to “save
some money”.
Tactical Outsourcing
You’re a good fit for tactical outsource marketing if…
Tactical Outsourcing
You’re a good fit for tactical outsource marketing if…
you don’t need to be involved in every small decision regarding
copywriting and design.
Tactical Outsourcing
You’re a good fit for tactical outsource marketing if…
you can provide meaningful, detailed
feedback to copywriters and
designers.
Tactical Outsourcing
You’re a good fit for tactical outsource marketing if…
you allow adequate lead time for design, reviews, and changes.
Tactical Outsourcing
You’re a good fit for tactical outsource marketing if…
your company is good with meeting
deadlines.
Tactical Outsourcing
You’re a bad fit for tactical outsource marketing if…
Tactical Outsourcing
You’re a bad fit for tactical outsource marketing if…
you or a group at your company needs to control every minutiae of
a marketing campaign.
Tactical Outsourcing
You’re a bad fit for tactical outsource marketing if…
you often say to contractors, “I don’t
know what I don’t like about this
ad/logo/article, but just show me more
options.”
Tactical Outsourcing
You’re a bad fit for tactical outsource marketing if…
executives and marketing leadership are not comfortable
turning over accountability to an outside agency.
Outsource Marketing
Having the right expectations is key to a successful relationship with an
outsource marketing agency.
Outsource Marketing
Carefully evaluate these points before interviewing marketing
agencies.
Want to Learn More?
Download our white paper
“Is Outsource Marketing Right for
Your Company?” at:
bit.ly/18CQrwb
For more information, visit
www.ClarityQst.com or call
(877) 887-7611