Irrational cognitive biases

Post on 20-Jan-2015

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Irrational cognitive biases

Transcript of Irrational cognitive biases

What make you to not think straight!?

@diego_pacheco Software Architect | Agile Coach

Could you hack your-self to improve!?

(android on iPhone)

Yes you can! Just need to learn how to.

(Linux on PS3)

... argh, or just BS you should unlearn

#1 Confirmation Biases: Agree on Agree, similar views / taste, push-off different views.

#2 Gamblers Falacy: Too much importance on previous events, lucky, hot-handed.

#3 Post Purchase Realization: Useless, Expensive and try to make it valid but is not at all. Make it fell better with bad decisions. In order to stay cosistent!

#4 Neglect of probability: Fear to fly but okay to drive, even car has more acidents. Accident odds: CAR crash: 1-84, Plane crash: 1-20000 -> Overrate / Overstate Risks.

#5 Observational Selection Biases: Buy a car once, see it everywhere. Pregnat, songs. Increase Frenquency feelings are wrong.

#6 Status Quo Biases: We don`t like to change, chooises to remain the same. If don`t broke don`t fix. “Time que esta ganhando não se mexe” – Conservative trends

#7 Negativity Biases: More attention on Bad News, percive as more important and profound, more credibility to bad news.

#8 Bandwagon effect: “Group Think”, follow the crowd, social norms, memes, desire do fit, desire to not be excluded of something. Cloud happen is small groups.

#9 Projection: Hard to think outside of our mind, since we are trapped 24/7 in us. Hard to get out of our preferernces. False consensuos: people are think/agree with us, overestimate consensus in a group.

#10 The current moment: Hard to think about the future, healthy, econony, hard to change to good thinks like eat fruits or save money.

#11 Anchoring Effect: Relativity Trap. Comparison on a limited set of variables, reastaurant traps, we tend to get the middle option, not the most expensive, not the most cheap.

Change the mindsets!

Right Mindsets

What make you to not think straight!?

@diego_pacheco Software Architect | Agile Coach

Obrigado! Thank You!