Post on 16-Jul-2015
#MIB
2
ABOUT
IPSOS
3 3
84 COUNTRIES
>15 000 EMPLOYEES
€ 1.7 BN (2013)
4
5
2013: MIB in 16 countries?
1. Argentina
2. Brazil
3. Canada
4. China
5. France
6. Germany
7. Mexico
8. Sweden
9. UK
10. USA
11. Australia
12. Belgium
13. Italy
14. Netherlands
15. Singapore
16. Taiwan
6
HBR
7
Influential brands and the stock market
-10
0
10
20
30
40
50
60
70
80
90
100
31
-Dec
-10
3-J
an-1
1
1-F
eb-1
1
1-M
ar-1
1
1-A
pr-
11
2-M
ay-1
1
1-J
un
-11
1-J
ul-
11
1-A
ug-
11
1-S
ep-1
1
3-O
ct-1
1
1-N
ov-
11
1-D
ec-1
1
3-J
an-1
2
1-F
eb-1
2
1-M
ar-1
2
2-A
pr-
12
1-M
ay-1
2
1-J
un
-12
2-J
ul-
12
1-A
ug-
12
4-S
ep-1
2
1-O
ct-1
2
1-N
ov-
12
3-D
ec-1
2
2-J
an-1
3
1-F
eb-1
3
1-M
ar-1
3
1-A
pr-
13
1-M
ay-1
3
3-J
un
-13
1-J
ul-
13
1-A
ug-
13
3-S
ep-1
3
1-O
ct-1
3
1-N
ov-
13
2-D
ec-1
3
Dow/NASDAQ Avg Stock Price (10 Companies)
Cumulative Monthly % Change(2011 to 2013)
8
Influence: the brands
9
SCORE
10
NATURE OF INFLUENCE
Is relevant to your life
Has changed the way you shop
Has made your life more interesting
Is fundamental to your life
Is part of everyday language
Has changed what you do in everyday life
Has encouraged you to make smarter/ better choices
Have an emotional relationship with
Has had an impact on the way you interact with people
Is really important in the world today
You identify with
Influence is
multi faceted
And it is difficult
to build influence
11
100
8As low as
446As high as
Ipsos Influence Index
12
Five dimensions driving influence
13
TOP 10
MOST INFLUENTIAL
BRANDS
14
15
#10
Ipsos
Influence Index
225
#8
#11
NL
FR
18-45y.o.
+ 45y.o.
#10
#9
#8
#11
16
17
#9
Ipsos
Influence Index
226
#12
#7
NL
FR
18-45y.o.
+ 45y.o.
#7
#15
#10
#7
18
19
#8
Ipsos
Influence Index
230
#9
#9
NL
FR
18-45y.o.
+ 45y.o.
#11
#7
#6
#18
20
21
#7
Ipsos
Influence Index
237
#6
#NA
NL
FR
18-45y.o.
+ 45y.o.
#3
#14
#17
#3
*
* Brand only questioned in Flanders
22
23
#6
Ipsos
Influence Index
242
#4
#10
NL
FR
18-45y.o.
+ 45y.o.
#12
#4
#5
#10
24
25
#5
Ipsos
Influence Index
247
#11
#5
NL
FR
18-45y.o.
+ 45y.o.
#9
#8
#7
#9
26
27
#4
Ipsos
Influence Index
266
#5
#6
NL
FR
18-45y.o.
+ 45y.o.
#5
#5
#9
#4
28
29
#3
Ipsos
Influence Index
292
#3
#4
NL
FR
18-45y.o.
+ 45y.o.
#4
#2
#4
#5
30
31
#2
Ipsos
Influence Index
365
#2
#2
NL
FR
18-45y.o.
+ 45y.o.
#2
#1
#3
#1
32
33
#1
Ipsos
Influence Index
446
#1
#1
NL
FR
18-45y.o.
+ 45y.o.
#1
#3
#1
#2
34
Top 10 most influential brands
We zijn ervan overtuigd dat technologie het
leven leuker en betekenisvoller kan maken. Of
het nu het helpen is van een kleine
ondernemer, een nieuwbakken vader, of een
kind dat meer wil leren: het is een gezonde
afkeer van het onmogelijke dat ons drijft om
creatieve oplossingen te vinden voor allerlei
problemen. Goede ideeën verkopen
producten, fantastische ideeën veranderen
levens. De resultaten uit dit onderzoek lijken
erop te wijzen dat veel Belgen dit ook zo zien.
Francois Gilson
- marketing manager Google Belgium -
35
SCORE
36
Top 10 most influential brands
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
37
TOP 30
MOST INFLUENTIAL
BRANDS
38
#1 #2 #3 #4 #5
#6 #7 #8 #9 #10
Top 10 most influential brands
* Brand only questioned in Flanders
*
39
#11 #12 #13 #14 #15
#16 #17 #18 #19 #20
Top 11- 20 most influential
brands
* Brand only questioned in Flanders
** Brand only questioned in Wallonia
**
*
40
#21 #22 #23 #24 #25
#26 #27 #28 #29 #30
Top 21- 30 most influential
brands
* Brand only questioned in Flanders
** Brand only questioned in Wallonia
***
** **
*
41
TOP 10
MOST INFLUENTIAL
BRANDS
LANGUAGENL
FR
42
#1 #1
#2 #2
#3 #13
#4 #3
#5 #5
#6 #4
#7 #9
#8 #12
#9 #8
#10 #6
#1 #1
#2 #2
#3 #3
#4 #6
#5 #4
#6 #7
#7 #11
#8 #10
#9 #8
#10 #22
Top 10 brands - LanguageTotalrank
Totalrank
NL FR
* Brand only questioned in Flanders
*
43
Main differences
#31 #10 #16 #41 #17 #43
#3 #53 #56 #16 #52 #17
#21 #20 #29 #55 #34
#57 #63 #67 #30 #62
NL
FR
NL
FR
NL
FR
NL
FR
NL
FR
NL
FR
NL
FR
NL
FR
NL
FR
NL
FR
NL
FR
44
THANK YOU
Gerd Callewaert Country manager Ipsos Belgium