How to Optimize your Business Presence on Google

First Impressions are Made at First Click®

The Power of your Pin Drop

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First Impressions are Made at First Click®

 Why Bother?

Increase web traffic Deliver foot traffic Search Engine Optimization Local Search Results New Features No Cost

New Features

Eligible Businesses

In order to qualify for a local Google+ page, a business must make in-person contact with customers during its stated hours.

Eligible Managers Only business owners or

authorized representatives may verify and manage their business information on Google My Business.

If you wish to share admin access to your page then you can add a manager.

Google My Business Elements

Street Address Phone Website Address Hours Category Images Reviews/

Responses

Where do you Start?

https://business.google.com

or

install mobile app

Desktop or Download the App!

Step 1

Step 2

Step 3

Step 4

Step 5

Service-Area Businesses

Not all local businesses serve their customers from a brick-and-mortar storefront that customers visit (e.g., home address, mobile van).

If you serve customers at their locations, you should list it as a service area business on Google.

Google Verification Process

Phone Call

Postcard

Instant

Bulk (10+ locations)

Verified. Now What?

Content Photos + Videos Customer Reviews

Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and

35% more clicks through to their websites than businesses that don’t.

Warning!

Not all phone calls from people claiming to be associated with Google are legitimate.You may receive a phone call from Google to verify your business or confirm business details for Google Maps, or a call from a Google account manager whom you’ve spoken with before.

Warning!

Google does not: charge for inclusion in Google My Business or in Google Search.offer to improve your search ranking or manage your business’s online profile.ask you for your password or verification code.Robocalls: a call placed with a recorded voice is not from Google.

Insights = Your Metrics

Statistics on how users interact with your verified business info on Google

Visibility - views,clicks,directions,calls

Posts - reach,shares,comments,+1s

Audience – followers,geo,gender,age

Common Problems

Someone else verified your business

Your business is not verified

You created a Google+ page

Help Resources

Verification Process Videohttps://youtu.be/2sObwsdA1FE

Can’t Find Your Business Videohttps://youtu.be/77yXqG0-DPk

Google Online Help Centerhttps://support.google.com/business

MoreHelp

Q & AQ: Are the Google Map pins really sharp?A: How else are they going to stay put?