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Presented by Scott Chapin

iPad for EnterpriseiPad for

Enterprise

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About DigiKnow

• Company founded in Cleveland 1995• 60 creative, technical, strategy and

coordination professionals • Staff of creative, marketing, technology and

consulting professionals• E-business partner for total solutions or

collaborative assignments• Independent company with consistent

ownership and leadership• 600+ website, web apps and mobile apps• A true interactive organization

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Web Design & Development

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Mobile Web

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Smartphone Apps

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iPad Apps

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IPADS IN BUSINESS TODAY

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Today’s Digital Marketplace• Apple sold 3 million iPads during the

Q2

• Google Android market share grew 5 points between April and July to a 17% overall US share

• comScore reports that 31% of US consumers download apps

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Phone vs. Tablet

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Broadening tablet market• 10+ mobile-OS tablets in the market– Apple, Archos, Dell, etc.

• 15+ tablets promised for near-term delivery– Samsung, Cisco, RIM, Toshiba, ViewSonic, HP,

ASUS, etc.

• Almost every phone or screen manufacturer has rumored to be thinking about the market

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IPADS IN BUSINESS

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Top Business Apps

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On the Go Productivity

• Light-weight laptop replacement

• Access to full desktop or cloud-based files

• Integration with MS Exchange, Lotus Notes, Google Apps

• Access to SAP, Sybase and other enterprise systems

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Paperless Office

• Office Documents• EMR Review• Image/Document

Viewer• Meeting Notes

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Sales/Demonstration

• Digital Catalog• Product

Demonstration• Facility Overview• One-on-One

Presentation Support

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Data Collection

• Patient Intake• Guest Checkout• Materials/

Information Request

• Tradeshow booth check-in

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Digital Payment/Finance

• Point-of-interest financing

• Portable point-of-sale terminal

• Mobile banking• On-the-go trading

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Training/Recruiting

• Mobile terminal to training center

• Simulation and virtual training

• eLearning

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Kiosk / Self-Running

• Exhibit/Company information

• Portable engagement tool

• Self-guided tour

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Marketing/Advertising

• Interactive Games• Engaging Product

Interactions• Mobile Utility

Sponsorship

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BRINGING IPADS INTO THE ENTERPRISE

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Too Many Options

• Smartphone vs. Tablet

• iOS vs. Android (vs. QNX vs. WinPhone 7)

• 7 inch vs. 10 inch

• Tablet vs. Netbook

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Who Owns Digital

IT

Marketing

Sales

Communications

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Qualifying Leads

• Mobile App projects start at $10,000 and can range up to $100,000+

• The best clients recognize that mobile needs to be part of a larger strategy, not just a tactic or part of a trend

• Multi-use solutions are much easier to sell-in than a one-off project

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When to Engage DigiKnow• To help evaluate available

technologies and apps• To design custom solutions for web,

iOS or Android• When there isn’t 100% buy-in and

you need outside guidance into additional leverage points

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For more information about mobile marketing, please contact:

Scott ChapinDirector of Consulting Services216-325-1981schapin@digiknow.com