Post on 24-Jan-2017
Simplify the business of life
What is
Intuit Inc. is an American software company that develops financial and tax preparation software
and related services for small businesses,
accountants and individuals.
Founded in 1983 by: Tom Proulx
Scott Cook
Products
SWOT ANALYSIS
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
• User friendly products• Focus on R&D• Loyal customers• Strong brand name• Presence in developing countries
• High R&D expenditure• Unable to expand in geographical market
• Strategic Acquisitions• New US Tax credit policy• Focus on small• businesses
• Increasing competition• Less manufacturing and distribution channels
MARKET RESEARCH
Define Problem
Develop Research Plan
Collect Information
Analyze information
Present the Findings
Make the Decision
Money
MicrosoftVS
• 1988- Quicken got popular
• Quick growth for Intuit
• Microsoft created Microsoft money
• Microsoft tries to buy Intuit for $2 billion
• Deal blocked by Justice department.
• Microsoft has stopped it’s Microsoft money now!
AND
WON!!!!
YES
Why are consumer research and design thinking so critical to Intuit’s success?
Forecasting global trendsA satisfied customer, Creates customers!!!
Promotional
advertising in
association with other retailers
What are the challenges Intuit faces in the near Future?
Competition
Necessarily Deliver Quality product as it is one of the only companies left in this sector
Protecting legacy of its QuickenSoftware
MEET
How important are Intuit’s products for mobile devices?
SAVES
SUMMARY
What is
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Created By Manu Pant, Symbiosis School of Economics, Pune, during a marketing internship under Prof. Sameer Mathur, IIM Lucknow.