Introduction to the Tourism IndustryPlanning tours and packages

Why do people travel?

Types of touristsDomesticInternationalIndividualGroupsBusinessIncentiveConference delegatesEventsSpecial interest

(educational, sporting)

Considerations

ResearchDesktopDestination or site

inspectionPersonal contact

with tourism authorities, product suppliers etc

Component products and servicesCruisesConference facilitiesTour guiding

servicesActivitiesMealsFunctionsVenue hireSpeaker servicesEquipment hire

AccommodationTransportHire carEntrance fees to

attractions, museums etc

Food, beverage & catering

EntertainmentTours

RequirementsBudgetProduct or service

preferences and requirements

Time constraintsCultural issuesIntegration into a

wider touring, event or sporting program

Special fees and other chargesBanking feesGSTPublic liability

insuranceParks feesEcotourism

accreditationSpecial licensingAssociation

memberships

Marketing and promotion

SlogansYou’ll love every

piece of….……. Beautiful one

day, perfect the nextPut another shrimp

on the barbieWhere the bloody

hell are you?There’s nothing like

it

Where else but ………

You’ll never never know if you never never go

See where it takes you

Isn’t it about time?Experience

extraordinary

Australian Tourism CampaignsAustralia's National Landscapeshttp://www.australia.com/campaigns/nationall

andscapes/index.htm

International Tourism