Post on 25-Feb-2016
description
Introduction to ICANN’s new gTLD program.
A practical example: the Dot Deloitte case.
Jan Corstens, Partner, DeloitteWIPO Moscow, 9 Dec 2011
© 2011 Deloitte Belgium2
Domain Name LandscapeIntroduction
ICANNDomain Name
Registries
Domain Name
Registrants
Domain Name
Registrars
© 2011 Deloitte Belgium3
Domain Name LandscapeDefinitions
• ICANN: International Corporation for Assigned Names and Numbers
• gTLDs : Generic Top Level Domains (.com, .net, .org)• ccTLDs: Country-Code Top Level Domains (.fr, .co.uk, .de)• DAG: Draft Applicant Guidebook
• Provides rules, requirements and descriptions for the gTLD application process
• IANA
© 2011 Deloitte Belgium4
Domain Name LandscapeICANN
• ICANN was formed in 1998. It is a not-for-profit public-benefit corporation with participants from all over the world dedicated to keeping the Internet secure, stable and interoperable.
• ICANN’ s vision is of a single, global, safe, stable and secure Internet connecting: all the people of the world, all Internet enabled devices and all industry and businesses, institutions, governments as well as public and private entities –an internet where all participants respect and protect personal data, the right to privacy, freedom of speech, access to information and the rule of the law.
© 2011 Deloitte Belgium5
Domain Name LandscapeICANN
© 2011 Deloitte Belgium6
Domain Name LandscapeRegistry-Registrar-Registrant
Registry – (Wholesaler) • Operator of the TLD• Maintains database of all registrations • Contractual relationship with ICANN
‒Provides Whois services‒Escrows registration data‒Complies with other ICANN requirements (reporting)
Registrar – (Retailer)• Distributor of the TLD• ICANN Accreditation required for gTLDs• Contractual relationship with Registry also required
Registrant – (End User)• Domain name owner
REGISTRY
Registrars
Registrant
© 2011 Deloitte Belgium7
History and future of TLDs
© 2011 Deloitte Belgium8
Introduction to the new gTLD Program New opportunities
‒More choice and competition‒New business model opportunties‒Brand management and online marketing‒Impact to industry sectors; security, control, user behavior
• Promote competition, consumer trust and consumer choice
‒Introduction of unlimited generic top-level domains or extensions into the domain name space
‒ Community TLDs: .eco; .green; .tax‒ Standard TLDs: .Deloitte; .Canon;.IBM
© 2011 Deloitte Belgium9
Introduction to the new gTLD Program New opportunities
ICANN
generic Top Level Domains (gTLDs)
(ICANN accredited)
country code Top Level Domains
Domain Name Registrars
Domain Name Registrants
“Domainers” Individuals Cybersquatters
Registries
“Corporate” focused Others
Businesses
Optional: ICANN accreditation
Domain Name Registration
Registry Accreditation
Domain Name RegistrationAgreement
© 2011 Deloitte Belgium10
Introduction to the new gTLD program What is the gTLD program?
‒Managed by ICANN- Last update of the draft application guidebook was posted in
September 2011- Application window will be open as from January 12, 2011 until
April 12 2011 ( possible extension)
© 2011 Deloitte Belgium11
New gTLD ProgramApplication and Evaluation Process
© 2011 Deloitte Belgium12
A practical example:The Dot Deloitte project
© 2011 Deloitte Belgium
Step-by-step actions
13
Step 5: Draft of the Application
Step 4: Define Financial
Requirements
Step 3: Define Operational
Requirements
Step 2: Define Technical
Requirements
Step 1: Workshop
Project Management
© 2011 Deloitte Belgium
WORKSHOPConsiderations
14
S String? Users?
Financial Impact?
Possibilities?
Implementation model?
Operational Impact?
Legal impact?
Control?
© 2011 Deloitte Belgium15
.Deloitte
- No application, .Deloitte, .DTT, .TAX; .AUDIT; TOHMATSU- Internal use/ External use; will client be able to register a
domain name under .Deloitte?- Control issues: will employees, member firms be allowed to
register domain name- Overview of Deloitte’s current domain name landscape- Will Deloitte act as the Registry or will another company be set
up?- Implications of not applying for a TLD- Running a TLD is not our core business: Will we outsource,
keep it inhouse (licensed),….
© 2011 Deloitte Belgium
WORKSHOP Stakeholders to be identified
16
IT
Branding/
comm
unication
Financial
Legal/Risks
© 2011 Deloitte Belgium
Benefits
Costs
- Application Fee- Consultant Fee- Implementation Fee- Management Fee- Internal Fee
Decisions need to be made
17
- New Opportunities/new business model
- Enhancement of Security- Visibility- New ways of communication- Control- DNSSEC- Enhances trust
© 2011 Deloitte Belgium
Technical Aspects
18
• Shared Registration Systems, Whois Database, DNS, Billing, Reporting, Data Backup and Escrow Systems, 24/7 Network, Operations System, Network Monitoring System and potentially DNSSEC
• Process:• define the technical conditions / requirements• discussions with the registry operator• role of the gateway registrar• finalization of the contracts
• Incorporation / implementation of the operator’s technical • If chosen to insource some technical parts, what? solutions
within the existing systems of the company and vice-versa
© 2011 Deloitte Belgium
Operational Aspect
19
• who will be responsible for the operational aspects of the gTLD?
• hierarchy, define roles and responsibilities, …• ensure ICANN compliance (reports, payment of fees, …)• transfer of know-how
• develop an implementation plan together with the technical and experts
• development of contracts, policies, …
© 2011 Deloitte Belgium
Financial Aspect
20
• Deloitte will not sell any domain names• Will Deloitte global send out invoices to the Member firms• What will be the costs and the benefits of this operation?• Draw up a business plan and a detailed implementation plan,
which should be approved by management
© 2011 Deloitte Belgium21