Post on 13-Sep-2014
description
INTRO TO SOCIAL MEDIA FOR BUSINESS MANAGERS
ADOMA
Presented by:Kathi KruseKruse Control Inc.
TONIGHT:•What is Social Media?•Why Should I Be Interested?•What Platforms Work for Me?•How Do I Get Started Social Media?
Components of Social Media Marketing:•Social Media•Pay Per Click Advertising•Search Engine Optimization•Blogs•Consumer Review Sites•Mobile Apps
Pay Per Click AdvertisingA direct form of
attracting high-quality sales leads.
Search Engine OptimizationStrategies and tactics to
improve web pages so they gain a higher ranking in the search engines.
Dealership Blog•Online “journal” that creates & maintains valuable customer connections. •Boosts SEO.
Consumer Review Sites
Social Networks where users post reviews of their experience with dealerships.
Location-Based Mobile AppsSocial Networks where
customers “check in” to your store, earn points & redeem coupons.
What is Social Media?
“96% of Internet Users under 30 are on a Social Network.”
eMarketer
FACT:
Ford spends 25% of their marketing budget on Social Media.
The “Explorer Live” Launch on Facebook was the 2nd highest traffic day EVER on Ford.com
Audi Facebook: Over 3 Million Fans
SHIFT HAPPENS.
OK.So What?
Building relationships online to enhance your career and support your position as a
Business Manager.
Social Networking
Technology has fueled our reach.
INTERCONNECTIVITY
We are moving into an era of
TRANSPARENCY
What platforms work best for me?
Ok, sure. But how does
Social Media improve my
career?
Social Media is one big
relationship fueled by
conversation.
Leverage Social Media relationships to improve
your career & your office.
Do What You’ve Always Done:Use
Technology to make your job easier.
8 Reasons Why You
Should Be Using
#1: Reconnect with former co-workers & business associates.
#2: Hire your next great employee
#3: In between jobs? Your Network is your Headhunter.
#4: Manage your Personal (Professional) Search Results.
#5: Research the competition: Best Practices.
#6: Obtain background information.
#7: Share your expertise with LinkedIn Answers.
#8: Build stronger relationships.
How do I get started?
Building Your 100% LinkedIn Profile
1. Photo2. Executive Summary3. Skill Set4. Education5. 3 Recent Positions6. 3 Recommendations
LinkedIn New Users Guidehttp://learn.linkedin.com/new-users
Add Connections:
Join LinkedIn Groups:
ADOMA on LinkedIn:http://www.linkedin.com/in/adoma
Use Technology
to make your job easier.
Your Social Media Policy Handout
Kathi Krusekathi@krusecontrolinc.com 714.251.6440Facebook: kathikruseTwitter: @kathikruseLinkedIn: krusecontrolhttp://www.slideshare.net/kathikruse
Questions?