Post on 14-Sep-2014
description
Intro to New Media
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BlogWorld Expo 2008
with Andy Wibbels
Who the heck?• Andy Wibbels: rhymes with
nibbles or Tribbles• Blogging for 7 years– andywibbels.com– andymatic.com
• Teaching blogging since2004 (Easy Bake Weblogs, Six Figure Blogging)
• Wrote Blogwild GOblogwild.com
• Work @ Six Apart (Blogs.com)
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What We're Talkin' 'Bout
• What blogs are and how they work• How blogs make money• What is social media?• How social media works• How to get started
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What is a Blog?
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Looks Like a Diary
• Entries or posts• Archives by topic or date,
each entry has it’s own page• First person voice• Personal, biased point-of-view
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Not Just a Diary
•Managed with blog platform (TypePad, Movable Type, Blogger, WordPress, etc.)• “A blog is an instantly, easily
and frequently updated website.”
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How a Blog Works
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The Big Deal:
Super-easy, inexpensive, anytime, anywhere, always-on, archived forever, instant global self-expression.
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Growth of Blogs
• 184 million bloggers worldwide –China has more than US and Western
Europe combined• 77% of online users surveyed read
blogs• 33% have a favorite blog they read
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Why Blog?
How Blogs Make Money• Indirect income – extends/amplifies your existing
efforts• Save time• Save money• Better search engine ranking• Show expertise• Welcome packet that never ends• R & D• Write a book, promote a book, promote consulting• Archive a newsletter• Media exposure
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Money
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Multiple Streams of Blogging Income
• Contextual Text Ads. Text ads that aligned to the content and topic of your blog. Paid per click. Example: Google AdSense.
• Impression Based Ads. Pay you every time the ad is displayed. Example: Six Apart Media.*
• Outgoing Links. Sell small text links on your blog that link to other sites. Used by business to increase their SEO ranking and incoming links. Example: Text-Link-Ads.com.
• Regular Text Ads. Advertisers rent ad space on your blogs by the week or month. Example: BlogAds.com, AdBrite.com.
• Traditional Affiliate Programs. Example: Amazon Associates, Commission Junction.
• Paid Review. Vendors pay you to review their products and services. Example: PayPerPost.com.
• Other Methods. Tip Jars and Donations, Branded Schwag, RSS Advertising, Sponsorship
• Contextual Widget. Lets you host interactive widgets that provide affiliate referrals on your site. Example: Chitika.com.
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Where to Find Blogs
• Blog Search Engines and Directories– Blogs.com*, Technorati.com, BlogPulse.com,
BlogCatalog.com, IceRocket.com
• Search Engines– Go to your favorite search engine– Type in your favorite topic and the word 'blog'
• Blogrolls– A blogger's list of their favorite blogs
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How to Get Started Blogging
• TypePad.com*• Blogger.com• Vox.com *• MovableType.org *• WordPress.com• WordPress.org
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Questions?
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What is social media?
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What is Social Media?
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57% of online users use an online social network
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Subscribable
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Share-able
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Findable
Your ‘social graph’ is the map of your friends, and their friends and so on…
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Mashable
• Data is open and interchangeable• APIs allow developers to grab
data easily – or submit updates• More value created by bringing
things together
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Microblogging
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Portable
• Devices• Formats• Languages• Assisted tech• Geo-tagging
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Questions?
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Keep in Touch
• Business blog: andywibbels.com• Personal blog: andymatic.com• Book: GOblogwild.com• Free Courses: FreeBloggingCourse.com,
BloggingBlunders.com• Andymatic on Twitter and FriendFeed• Also on Facebook and LinkedIn
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