Post on 23-Feb-2017
Market Applications And PracticesINTERNET
Afshan Hirji -50Rajendra Hiwale -51
Rameez Iraqi -52Adhithi Iyer -53Aditya Iyer -54
Dinesh Jadhav -55
Internet Marketing
2
Internet
2/17/2014
Global Network Who owns the Internet? Internet & World Wide
Web Communication
Internet Marketing
3
Worldwide Users
2/17/2014
Internet Marketing
4
Internet trends in India
2/17/2014
In a span of four years (2008-2012) India added 88 Million internet users reaching to total of 137 Million internet, growing 26%
In 2013, there are 67 million smartphone subscribers, which is 6% of the total subscribers in India, growing at the rate of 52% .
More than 50% of Indians share almost everything or most things online in comparison to 15 % in US and 24% Globally
Internet Marketing
5
Challenges & Problems faced by internet marketing
2/17/2014
Creating Content Converting leads to sales Reliability And Security Issues Technical skills Keeping pace with market and technological
change Abiding by laws and legislations Ensuring maximum access
Internet Marketing
6
Contribution to GDP
2/17/2014
Internet services and devices industry has potential to increase its contribution to up to 3.3 per cent to India's Gross domestic product by 2015, a report by McKinsey & Company.
"The Internet currently contributes a modest 1.6 per cent to
India's GDP in line with most aspiring countries.
This could grow to 2.8-3.3 per cent by 2015, if India achieves its potential for growth in the number of Internet users and Internet technology related consumption and investment over this period
Internet Marketing
7
2/17/2014
Internet marketing
Search Engine
Optimization (SEO)
Blog Marketing
Affiliate Marketing
Pay Per Click
Search Engine
Marketing
Viral Marketing
SNAPCHATMay 2009 | Co-founders Bobby Murphy and Evan Spiegel meet at Stanford
February 2011 | Version 1.0 of the Snapchat Prototype is tested
June 2011 | Version 2.0 (official) of Snapchat is tested
September 2011 | Initial Launch of Snapchat AppJune 2012 | Over 100 million photos have been shared over Snapchat
September 26, 2012 | Snapchat celebrates its 1-year birthday
October, 2012 | Snapchat releases version for Android platform
Developers
Evan Spiegel David KravitzBobby Murphy Daniel Smith
• Photos shared through Snapchat are known as “SNAPS”.
• Time limit for view of snaps then that snap will be hidden and deleted from server.
• Began under the name of “Picaboo”
• App’s mascot is "Ghostface Chillah“
Internet Marketing
12
2/17/2014
Internet Marketing
13
2/17/2014
Internet Marketing
14
Brand Milestones
2/17/2014
Dosomething.Org Taps Snapchat For Teen-Centric Valentine’s Campaign
Snapchat to Celebrate 1 Billionth Snap Shared with Massive “Group Snap” in Times Square
Snapchat Named Best Mobile App | Crunchies Awards 2013
Internet Marketing
15
S
Demographic
Behavioural
Psychographic
T
Youth
Venture capital firms.
P
Changing trends
D
Phenomenal Privacy
Fancy text
Smart filters
2/17/2014
Internet Marketing
16
2/17/2014
2/17/2014Internet Marketing
17
Strengths
Opportunities
Weakness
Threats
•Unique approach•FunctionalitySimplistic
•Controversies •Inability to retain messages •Monetize the app•Absent On Windows , BlackBerry
•Teenage segment•Additional features
•Legal ramifications •Press coverage and public opinion
Internet Marketing
18
BRAND STRATEGIES :
Logo : Change in Logo Tagline : “Real-Time Picture Chatting”
2/17/2014
Distribution Of SnapChat :Available on Android , iOS ,
Absent onWindows and BlackBerry
Internet Marketing
19
Promotional Strategies
2/17/2014
1. Contests
2. Discounts
Internet Marketing
20
3. Send Insider Marketing
4: Preview A New Product
2/17/2014
Internet Marketing
21
5. Event
6. Gain Followers With A Giveaway
2/17/2014
Internet Marketing
22
7: Take People Behind The Scenes
2/17/2014
Internet Marketing
23
Pricing Strategies
APPLICATION :Free of Cost!
COMPANY : • Snapchat CEO Reveals Rejected FaceBook's $3 Billion Offer• Google reportedly offers Snapchat with $4 billion deal.
2/17/2014
Internet Marketing
24
Competition Analysis
2/17/2014
DIRECTCOMPETITION : 1.Poke 2. Instagram 3.Flickr
Internet Marketing
25
2/17/2014
Internet Marketing
26
INDIRECT COMPETITION
Whatsapp Messenger
BlackBerry Messenger
Line
Hike
Viber
Skype2/17/2014
Instagram is a photo sharing app that connect users. Instant photo uploads with real time comments and feedbacks. Launched in October 2010. 150 million users worldwide. 3 million photos uploaded daily.
Swot analysis of Instagram
Strenght• Instant action• Connecting people through hash
tag• Free application• Easy to use application
weakness• No revenue .• Occasional bugs and crashes
Opportunities• Purchased by Social Gient
facebook Inc.• Most popular photo app in the
market• Development of mobile web
ThreatsCompetition getting more and more seriousRising interest in videos than pictures
Internet Marketing
29
2/17/2014
It is a mobile text and voice messaging application. Launched in October 2010 by Tencent naming
Weixin. Rebranded as WeChat in April 2012 for
international market. Had 300 million users by January 2013.
Internet Marketing
30
Who uses WeChat?
2/17/2014
16%
40%
28%
12%
4%
Age group0-19 20-29 30-39 40-49 50+
Swot analysis of WeChat
Strength Allows to send
videos,voice notes, pictures.
Profile Picture Facility No need to add friends Available for all platforms
Weakness Not diversified Weak distribution of
network
Opportunities Advanced technology Recognized application Modernization of people Increased demand for
smartphones
Threats Competition Product substitution Similar applications for
free too.
Internet Marketing
33
Business Plan for India
2/17/2014
Objectives Establishing the brand Penetrating the big Indian youth marketSegmentation Mainly targeting the teens and the 20's users Psychographic Segmentation Positioning Creating a brand image of SnapChat through Celebrity
Endorsements
Internet Marketing
34
2/17/2014
Internet Marketing
35
4Ps
2/17/2014
Product Direct addition of a friend list Profile Picture and with a Status Facility. Conversation (self destructive in nature) features More Security Options to curb Sexting Issues
Place Metropolitan Cities, Followed by Other Major Cities Rural India
Internet Marketing
36
2/17/2014
Promotions Social Media Forums Celebrity Endorsements Free Recharge offers And Discount Coupons Web Banners on Websites
Price Free of Cost
Internet Marketing
37
2/17/2014