Post on 16-Jul-2015
Paris Adventure Tour パリアドベンチャーツアー
Chih-‐Wei Chen, Sean Lemme, Susan Oldham and Kalen Wong
A Vending Machine for International Tourists...
Paris, France
Number one tourist destination in the world with 33 million visitors in 2012
Reference: UNWTO World Tourism Barometer
Key Figures of Tourism in Paris (2012)
Top 5 Nationalities of International Tourists USA UK Italy Germany Japan
Reference: Tourism in Paris - Key Figures 2012, Paris Convention and Visitors Bureau
Reference: National cultural dimensions, the Hofstede Centre
With Hofstede’s Cultural Dimensions in Mind...
Nigel
British accountant, 38, no plan, limited time…
Nigel
Likes culture, a good French meal, souvenir for wife…
Emiko
Japanese Student, 21, has time, not much money…
Emiko
Loves the movie Amelie, and loves fashion…
Emiko
Staying at hostel, waiting for friend to arrive…
ようこそ Bienvenu Welcome Willk Press to Begin
Langue Français
English
Deutsch
日本語
Italiano
Español
Langue Français
English
Deutsch
日本語
Italiano
Español
Langue Français
English
Deutsch
日本語
Italiano
Español
Langue Français
English
Deutsch
日本語
Italiano
Español
What do you want to do? Food & Drink
Culture
Shopping
Adventure
Back Continue
What do you want to do? Food & Drink
Culture
Shopping
Adventure
Back Continue
What do you want to do? Food & Drink
Culture
Shopping
Adventure
Back Continue
What do you want to do? Food & Drink
Culture
Shopping
Adventure
Back Continue
What do you want to do? Food & Drink
Culture
Shopping
Adventure
Back Continue
What do you want to do? Food & Drink
Culture
Shopping
Adventure
Back Continue
What do you want to do? Food & Drink
Culture
Shopping
Adventure
Back Continue
What do you want to do? Food & Drink
Culture
Shopping
Adventure
Back Continue
How much time do you have? Less than an hour
1 - 3 hours
3 - 5 hours
5 - 8 hours
Back Continue
How much time do you have? Less than an hour
1 - 3 hours
3 - 5 hours
5 - 8 hours
Back Continue
How much time do you have? Less than an hour
1 - 3 hours
3 - 5 hours
5 - 8 hours
Back Continue
How much time do you have? Less than an hour
1 - 3 hours
3 - 5 hours
5 - 8 hours
Back Continue
How much time do you have? Less than an hour
1 - 3 hours
3 - 5 hours
5 - 8 hours
Back Continue
How much time do you have? Less than an hour
1 - 3 hours
3 - 5 hours
5 - 8 hours
Back Continue
How much time do you have? Less than an hour
1 - 3 hours
3 - 5 hours
5 - 8 hours
Back Continue
How much can you spend? Low
Medium
High
Back Continue
€
€€
€€€
How much can you spend? Low
Medium
High
Back Continue
€
€€
€€€
How adventurous are you? Low
Medium
High
Back Continue
How adventurous are you? Low
Medium
High
Back Continue
How adventurous are you? Low
Medium
High
Back Continue
How adventurous are you? Low
Medium
High
Back Continue
Creating Adventure.
Creating Adventure..
Creating Adventure...
Recommended Adventure Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Other Adventures Cafe, Museum, Mall
Restaurant, Park, Store
Cafe, Souvenir Shop, Gallery
Back Continue
Other Adventures Cafe, Museum, Mall
Restaurant, Park, Store
Cafe, Souvenir Shop, Gallery
Back Continue
Other Adventures Cafe, Museum, Mall
Restaurant, Park, Store
Cafe, Souvenir Shop, Gallery
Back Continue
Other Adventures Cafe, Museum, Mall
Restaurant, Park, Store
Cafe, Souvenir Shop, Gallery
Back Continue
Other Adventures Cafe, Museum, Mall
Restaurant, Park, Store
Cafe, Souvenir Shop, Gallery
Back Continue
Recommended Adventure Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Musée de Montmartre
Paintings, photographs, posters and manuscripts that depict the history of the Montmartre neighbourhood.
“Fascinating and beautiful artwork! A must see!” - Jean, Paris resident
Back
Recommended Adventure Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Café des 2 Moulins
Recommended Adventure Café des 2 Moulins
Musée de Montmartre
Espace Dalí
Chez QHUIT
Change Accept
Recommended Adventure
Musée de Montmartre
Café des 2 Moulins
Espace Dalí
Chez QHUIT
Change Accept
€5 Please insert cash or credit
Thank You Payment received
Now Printing Enjoy Paris!
Design Considerations
Uncertainty Avoidance
Long Term Orientation
Vending Machine Appearance
Form factors
Paris public transit ticketing = familiarity
Communication design
Activity Icons Color coded in case
symbols not understood French text in main symbols on machine Language How much are you willing to spend? Not a lot (€) / Treat yourself (€€) /
A night you’ll never forget (€€€)
Signage Rolling text in multiple languages to
ensure understanding of purpose Imagery of tour locations
Logistics
Target users International travelers in Paris
Locations Airport, Train stations, Hotels & hostels, Conference centers
Payment methods Credit card or Cash Only one bill needed, €5 or €1, for cash option
How We Would Test It?
The First Stage of Usability Testing Participants: Japanese and British people who had been to Paris Vending machine: paper models UI system: paper prototypes
The Second Stage of Usability Testing International tourists
How to Collect Data Once in Place?
Statistical Information about Actual Usage Nationalities and languages User preferences Drop-out rate
Future Work
Consumer’s Feedback On-site interview Website Customer service team
Q & A
Thanks!