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Analyze · Automate · Activate

Chase McMichael Co-Founder CEO InfiniGraph@chasemcmichael @infinigraph

Real Time Consumer Intelligence

International Digital Deep Dive

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THE MOST POWERFUL PROSPECT-TARGETING OPPORTUNITY IN HISTORY• Never before in history

has the average business had the power to target this many people this specifically

• 800+ Million Users• Target by demographic,

location and likes• Very low minimum

spend

@briancarter www.likeonomics.org

Scale your Facebook and Twitter targeting to the right people at the right time with the right content

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The Inside Story of How Facebook Responded to Tunisian Hacks

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BIG

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AVERAGE PENETRATION 50%

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MISSION

InfiniGraph's simplifies the process of identifying the best opportunities buried in big data sets. We cross reference people's behavioral actions to empower brands to gain more relevance and resonate with their audience, resulting in highly efficient campaigns.

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POES MEDIA

Image created by Room214

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MARKETING INTELLIGENCE INTERFACE

http://smo.infinigraph.com/portal

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TRENDING BRAND AFFINITIES

Continuous real time processing of key sites, publications, influencers and overall industry content.

We know where to place media, why and with what.

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COMPETITIVE BRAND INTELLIGENCE• Trending content export • Frequency of content posting • Number of Post Per Day • Engagement rate per day• Engagement rate per week• Engagement rate per month• Hour performance range• Day performance range• Status vs Content with links per day• Status vs Content per week

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COMPETITIVE BRAND INTELLIGENCE

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COMPETITIVE BRAND INTELLIGENCE

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MEDIA PLANNING• Social behavior enables content

consumption monitoring• Identify sources where paid media is more

relevant to consumers and effective • ComScore is based on Traffic not based on

content relevance • Agile Marketing and real-time trending

content in ads WORKS!

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EXAMPLE OF HYPERCURATION

What’s most relevant to X Games followers based on content engagement

Content as it trends and compared to each other shows the best for an affinity grouping

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HYPERCURATION• Hypercuration™ – Aggregation of relevant

content and competitive intelligence • Why Hypercuration™ is such a big deal?− Increase engagement via relevance− Real-Time content edit and control− Aggregates many sources simultaneously

• Hypercuration™ of top trending content sources for Forever 21 consumers and hairstylist

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ACTIONABLE INSIGHT ON TRENDING CONTENT

Content that trends is set for distribution or feed reposting to obtain higher engagement.

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INFLUENCERS

Brands and people with highest in common content to consumer interaction.

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CONSUMER INTEREST & CONTENT IDENTIFICATION • Identify content sources most relevant • Optimize engagement news feeds and ads • Expand and grown engagement / reach• Media planning based on content relevance• Identify partner and publishers for

integrated trending content and Hypercuartion™ .

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AGILE MARKETING

Real-Time content distribution and management. Based on what’s trending and consumer engagement.

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AGILE DISPLAY MEDIAAmplify what’s trending with display media yields engagement.

Back to Facebook and Website

http://console.flite.com/widget/thegriotrendingad

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DRIVE ENGAGEMENT

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CONTACT INFORMATION

Chase McMichael – InfiniGraph−chase.mcmichael@infinigraph.com−@infinigraph −@chasemcmichael

THANK YOU