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DIFFICULT DIALOGUESELEANOR DAVIES
INTERACTION SOUTH AMERICA 10
frog design / Royal College of Art
CURITIBA, BRAZIL > DECEMBER 2010
DIFFICULT DIALOGUESELEANOR DAVIES
INTERACTION SOUTH AMERICA 10
frog design / Royal College of Art
CURITIBA, BRAZIL > DECEMBER 2010
Oi!
I’M AT HOME IN YOUR HOME
& STARTING A CONVERSATION
(0,0,0)
MOTHER (MALAYSIA)
FATHER (WALES, UK)
= I’M A TRANSLATOR
= I’M A TRANSLATOR (SELF-TRAINED)
(MONO-LINGUAL!)
= I’M A TRANSLATOR (SELF-TRAINED)
I’M CURIOUS
(I’M JUST REALLY NOSEY)I’M CURIOUS
INTERSECTION
SOCIETY
SocietyScience
frog design
Royal College of Art
INSPIRATION
SOCIETY
COMPLEX PROBLEMS
APPEAR AS BRICK WALLS
DESIGN THINKING
BREAKS DOWN PROBLEMS
DESIGN THINKING
MANAGEABLE STEPS
BALANCING DESIGN ETHOS
IMAGINE CHANGE
REALISE CHANGE
IMAGINE CHANGE
REALISE CHANGE
OPPORTUNITY
RESPONSIBILITY
BREAKING THE ICE
QUEBRAR O GELO
ELEANOR DAVIES:
DESIGN RESEARCHERASKING QUESTIONS
WHO?
WHEN?
WHERE?
HOW?
WHAT?
ELEANOR DAVIES:
DESIGN RESEARCHER
WHO?
WHEN?
WHERE?
HOW?
WHAT? WHY?
ELEANOR DAVIES:
DESIGN RESEARCHER
ELEANOR DAVIES:
DEMOGRAPHICMY OWN TARGET MARKETS
BRITISH
ELEANOR DAVIES:
DEMOGRAPHIC
YOUNG
WOMAN
CHINESE RELATIONSHIP
YOUNG
ATHEIST
GENDER
RACE SEX
NATIONALITY
ELEANOR DAVIES:
DEMOGRAPHIC
AGE
RELIGION
GENDER
RACE SEX
NATIONALITY
ELEANOR DAVIES:
DEMOGRAPHIC
AGE
RELIGION
TABOOS
PLAYING IT SAFE
DESIGN BARRIERSTABOOS:
DESIGN BARRIERSUNABLE TO ASK QUESTIONS
TABOOS:
DESIGN BARRIERSUNABLE TO FIND ANSWERS
TABOOS:
DESIGN BARRIERSUNOPEN CONVERSATIONS
HUMAN CENTERED:
BEYOND ERGONOMICS
HUMAN CENTERED:
BEYOND USABILITY
HUMAN CENTERED:
ITS ABOUT LIVABILITY
BASIC HUMAN NEEDS
POLITICALLY CORRECT DESIGN:
FAMILIAR. COMFORTABLE.KNOWN.
INTERNATIONAL DESIGN
ASPECTS OF LIFE REMAIN:
UNFAMILIAR. UNCOMFORTABLE.UNKNOWN.
SUBJECTS:
THE USUAL SUSPECTS
SUBJECTS:
MISSED OPPORTUNITY
TARGET MARKETS
“People aged 65 and over now comprise a greater share of the world's population than ever before.”Source: Population Matters
“In the US, nearly 34 percent of adults are obese, more than double the percentage 30 years ago.”Source: NY Times
“Africa's urban population is projected to more than double by 2030.”Source: UN-Habitat
“Women, Not Men, Are Primary Electronics Consumers .”Source: Gizmag.com
“One-person homes are already the fastest-growing domestic arrangement.”Source: Sydney Morning Herald
“DISCUSSING DEATH...”
“TALKING TRAUMA...”
“CLIMATE CHAT...”
“TABOO TOPICS...”
“CLASS DIVIDE...”
THE DIALOGUES
“UNDERCOVER...”
“DISCUSSING DEATH...”
DESIGNING RITUAL OBJECTS
IN A CONSUMER CULTURE
IN A CONSUMER CULTURE
WHAT COULD YOU NEVER DISCARD?
“Its from my father. He’s gone now and even though its broken I could never throw it away.”
“Since Jack passed away, I’ve kept his ashes in my handbag. So he’s always with me.”
“When I catch a glance of it, I remember its him. On my finger. And I feel close to him.”
“Wow. Its got your curves.”
UNIQUE OBJECTS GENERATED FROM DNA
“TALKING TRAUMA...”
ER WAITING ROOM EXPERIENCE
NOT THE TIME/PLACE FOR QUESTIONS
“It was awful. I think I blocked most of it out as I don’t like to talk about it.”
“No one told us anything for hours. All we knew was she’d been in a motorcycle accident.”
“I was in a daze, in shock. I can’t remember much about the whole thing. I don’t want to.”
POST-EXPERIENCE MAPPING
“This room was awful, just a white wall. You just sat staring, thinking the worst. ”
“You could see the nurses here so you knew they hadn’t forgotten about you.”
“All it needed was a bit of colour, to cheer it up - keep you optimistic.”
“I think something moving would help. Like the goldfish bowl. To calm you down.”
“CLIMATE CHAT...”
CARBON MONITORING SITE
“We don’t know what to believe really - it just seems like a lot of extra work.”
CLIMATE CHANGE: A CONTESTED SUBJECT
“It’s a personal choice, that shouldn’t be imposed on us through our work.”
“It’s not really in our remit. Its the engineers job to work this stu! out.”
PROTOTYPE TESTING
“I guess its a bit daunting, all these targets. When you don’t know where to start.”
“Once you get into it, it seems to make sense. And its all connected through the design.”
“When you make it visible, you can stop debating the issues and see the facts.”
“UNDERCOVER...”
MEDIA DOWNLOADS IN INDIA
VISUAL INTERVIEW GUIDE
OVERCOMING ILLITERACY & LANGUAGE
“I hear a song, and ask the Music Man what it is. Then he gets it for me. From the computer.”
“You can find most of the music from the internet. Some cafes you can go to - they get it for you.”
THE TRAIL
THE TRAIL
“Its near here, but di"cult to find. The police are checking security because of terrorism.”
THE TRAIL
UNCOVERING ILLEGAL ACTIVITY
THE TRAIL
“You know you’ve found it when you see the cables.”
GAINING TRUST AS AN OUTSIDER
“TABOO TOPICS...”
TOILET PAPER EXPERIENCE
“We’ve lived together for 30 years and I never knew that about her!”
“Its just an embarrassing subject. You don’t talk to anyone about it.”
“It would be good to get some advice sometimes. Especially as you get older.”
“I’ve never told anyone, but recently I’ve had to carry a spare pair of pants. Just in case.”
“At the end of the day, everybody does it. Its a natural part of life.”
“CLASS DIVIDE...”
MEXICO (CEDIM) : SOCIAL INNOVATION WORKSHOP
CASE STUDY: EDNICA (NGO)
EDUCATION CENTRES
STREET REALITY
POP-UP STREET SCHOOLS
POP-UP STREET SCHOOLS
“How can we design for a di!erent class?”
A MEXICAN DISCUSSION
Society
Economy
Environment
Society
Economy
Environment
“The environment is important. We need water here in Mexico.”
Society
Economy
Environment
“But you need a good society to care about the environment.”
Society
Economy
Environment
“But in Mexico, you can do nothing without money.”
Society
Economy
Environment
“We can be selfish - lock the door and not think about who’s on the other side.”
“Education is the key!”
Society
Economy
Environment
WE DON’T LOOK TO MEXICO FOR SUCCESS. WE LOOK ABROAD.
CONTEXT:
TEACHING SOCIAL INNOVATIONCEDIM DESIGN & INNOVATION CENTRE MONTERREY, MEXICO
CREATING IDEAS FOR BUSINESS MODELS TO SUSTAIN EDNICA
REHABILITATION SERVICES
EDUCATIONAL COMICS
EMERGING RESPONSIBLY
STARTING THE CONVERSATION
PEOPLE & PESOS
CONNECTING WORLDS
PEOPLE & PESOS
CONNECTING WORLDS
PEOPLE & PESOS
peopleandpesos.com
WHAT’S YOUR DIALOGUE?
CONTEXT: FAVELA>BRAZIL
WHERE DO YOU GO TO SCHOOL?
HOW DO YOU FIND YOUR PHONE LINE?
HOW DO YOU GET YOUR WATER?
WHO COLLECTS YOUR WASTE?
WHO DELIVERS YOUR POST?
HOW DO YOU LIVE?
HOW DO YOU LIVE?
HOW DO YOU LIVE?
WHAT’S YOUR DIALOGUE?
HOW DO YOU LIVE?
BREAKING THE ICE
1. USE YOURSELF:
HUMILITY
2. USE YOURSELF:
HUMOUR
3. USE YOURSELF:
HOME STAY
4. USE YOURSELF:
RELATED STORIES
5. USE YOURSELF:
YOU ARE A USER
NOW:
START A CONVERSATION
NOW:
START A CONVERSATION
OBRIGADA
NOW:
START A CONVERSATION
OBRIGADA
eleanordavies.wordpress.compeopleandpesos.com
NOW:
START A CONVERSATION
OBRIGADA
eleanordavies.wordpress.compeopleandpesos.com