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This latest presentation from Advanced Media Productions, entitled “Integrating Social Media into the Internet Marketing Mix”, lays out all the information you need to know regarding word of mouth on the web in all its forms and how it can be a benefit to your internet marketing campaign. By capitalizing on marketing trends and acknowledging the skyrocketing popularity of viral buzz, social media can work with various advertising, online and offline marketing campaigns to deliver exceptional results. “Integrating Social Media into the Internet Marketing Mix” begins by defining the components of Internet Marketing through visual diagrams which highlight the relationships between numerous variables including search engine marketing, social marketing and media placement. Multiple social media networks and applications (Facebook, Twitter, YouTube etc.) can be utilized simultaneously throughout your campaign, and “Integrating Social Media into the Internet Marketing Mix” is an introduction to the tools that will ensure that your bases are covered when it comes to conducting a successful endeavor in internet marketing.