Post on 13-Apr-2017
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© 2015 Agency Revolution, All Rights Reserved
Lead Generation Overload: Get 11 Growth Hacks for More Leads,
Better Leads… With Massive ROI
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Remember, this is a ‘live’ webinar.
You can type your questions here.
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Introducing: Michael Jans, President and CEO,Agency Revolution.
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Introducing: Jill Berroth Professional Services,Agency Revolution.
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© 2015 Agency Revolution, All Rights Reserved
Thank you to our industry partners
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Thank you to our sponsor
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Lead Generation Overload: Get 11 Growth Hacks for More Leads,
Better Leads… With Massive ROI
© 2015 Agency Revolution, All Rights Reserved
+DelightAt Every Stage in the Process
Attract Convert Optimize Retain
The ACOR + Marketing Model
Prospects Buyers Clients PromotersLeads
C O RA
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Convert
COptimize
ORetain
RAttract
A
$$$$$$$
$$$Cost
Value
Leverage
Wealth and Equity
Reliable Income
New Income
Future Income
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Vision for this webinar
Reliably generate high quality, pre-motivated leads
Can be easily implemented without major investment in staff & execution
Deliver a high 80/20 ROI
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Common Obstacles
Lacks a clear model to organize digital marketing
Too many “digital distractions” (what really works?!?!)
Lack tactical path & plan on what to do
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© 2015 Agency Revolution, All Rights Reserved
Expand footprint, grow “top of funnel”
Engage customers in reachable marketplace
Promote consistency of brand
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Deepen customer relationships
Deliver intimate, meaningful communications
Create & strengthen perceived relationship
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Strengthen brand understanding to marketplace, community
Engage customers, provide meaningful information
Drive “top of funnel” traffic, generate quote requests
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11 Growth Hacks
0
25
50
75
100
April May June July
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Lost Soul Campaign
Do:
be authentic
use marketing automation to automatically reach out to them
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Sample Message
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Referral Program2
N P+ P+ P+ R=
Nurture + Program+ Promotion +Persona = Referrals
5 Quick Tips:
Triple Your Referrals in 6 Months or Less
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Referrals Per Customer
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Google Review Campaign3
Don’t:
use a computer in your office
try to trick Google e-blast your customers
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Google Review Campaign3
Do:
use a drip campaign to your VIP customers and
raving fans
ask people to do help
ask people to be authentic
show your gratitude
trigger their memory with suggestions: “what do you like
most?”
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© 2015 Agency Revolution, All Rights Reserved
Lost Lead Warming Campaign4
Do:
use marketing automation to reach out to them immediately
nurture them for one year
use marketing automation to reach out to them at 5 and/or 11 months
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Lost 60%?
Lead
Won 40%?Welcome Kit Sequence
Lost Lead Warming Sequence
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Email Sample
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Food & Beverage Vendor
Custom Website Niche Pages5
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Brewery & Micro Brewery
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Marinas, Boat Dealers and Yacht Clubs
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Motorcycle
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Blog at Least Once Weekly6
Who Are You Targeting?
Keep It Relevant
Find Reliable Sources
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Create Original Content for Download7
Builds your authority
Creates Trust
Increases Your Funnel
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© 2015 Agency Revolution, All Rights Reserved
VS.
Website is a Responsive Design8
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© 2015 Agency Revolution, All Rights Reserved
SEO9
Search Engine Optimization
Backlinks from trusted sites
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NAP
(consistent name, address, local phone # on every page)
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Refresh website content monthly
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Active Social Media Posting10
6 Pure Content
3 Personal
1 Offer
Use a balanced posting formula
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Source: Social Examiner Online
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LinkedIn Pulse & Groups11
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Monitor your posts
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Bonus Tool
Insurance Lead Generator
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1
2
3
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Lost Soul Campaign
Referral Program2
Google Review Campaign3
Lost Lead Warming Campaign4
Custom Website Niche Pages5
Blog at Least Once Weekly6
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Create Original Content for Download7
Website is a Responsive Design8
SEO9
Active Social Media Posting10
LinkedIn Pulse & Groups11
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Action Items
1. Check Your Email- Replay of today’s Webinar
3. Download your Free Insurance Lead Generator Tool
2. Download the slides on Slideshare
4. Select 3 Items To Implement Today with Your Team
5. Don’t forget to register for next months Webinar: Boost Your Closing Ratio: 23 Easy Ways To Turn More Prospects Into Customers
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