Instagram, our experience as a business and as individuals

Who is mark-making*?

My name is Kasia and I’m the Social Media Manager at mark-making*

We are an award-winning creative agency based in Chipping Norton

We specialise in strategy, brand, design and digital

What is Instagram?

Instagram was launched in October 2010

Instagram is an app that allows you to take photos and 15 second videos on your phone

You can use a photo or video that is already on your phone

You can then edit and apply one of 20 filters to style the photo or video

And add as much copy as you want

You then share your photos with your friends and followers on Instagram (and other networks too)

Hashtags are used to categorise and track images

We encourage our followers to use #markmakingdesign

Users can be tagged in posts... like Twitter

Why Instagram?

100 million users

It was bought by Facebook in April 2012 for $ 1 billion

Instagram is the fastest growing social network worldwide

Since April 2012, Instagram has grown by at least 70m users

What is the craze about Instagram?

“Now everybody looks at the world through a 3-inch screen” Christopher Spence

Society is changing and with it so are our habits

Our mobile devices have become a way we create, consume, and share information

Previously, photography was a passion reserved for people who could afford it

Mobile devices made it easier

You can share your work immediately

…and this is less time consuming

Your photos can quickly and easily reach the world…

…and you can meet people living in the most distant places

Mobile photography makes memories last longer

It fulfills our curiosity in society and other people’s lives

And it gives the feeling of instant gratification

It helps us to capture life as it happens

According to Flickr, the image hosting and video hosting website, the #1 device most used to upload to Flickr is now the iPhone.

And it only takes a click…

mark-making* on Instagram

Even though Chipping Norton is beautiful, it could not fulfill our creative cravings

mark-makers*

With a lack of galleries, exhibitions, and cultural events, Instagram can almost become a substitute for all these things

mark-makers*

Instagram has become a way to connect with other like minded and creative people…

mark-makers*

..who are hard to find

mark-makers*

Kasia Shannon

mark-makers*

Kasia Shannon

Nic is a senior designer at mark-making*, longtime user of Instagram, and owner of what is probably the world’s greatest collection of books on design.

Nic (@nicedg)

Between running and training for the London marathon, Nic takes pictures of Cotswold's countryside

Nic (@nicedg)

Steve (@swturn3r)

Nic (@nicedg)

“Working in the creative industry in the Cotswold's can feel quite isolating but Instagram instantly opened doors to people who I otherwise wouldn't have met.”

Nic (@nicedg)

Nic’s love of typography is reflected in her edits to which she applies text by using different mobile apps

Nic (@nicedg)

“Instagram is such an inspiring place and has had a positive impact on my creative output in my working life too.”

Steve is co-founder and creative director at mark-making*. Outside of work, it’s all about being creative.

Steve (@swturn3r)

“People love to get to know the person behind the camera. The more meaning there is to a photo the more engaged the audience will be. If there isn't the passion, it shows.”

Nic (@nicedg)

Steve (@swturn3r)

I’m the social media manager at mark-making* and have come all the way from Poland…

Kasia (@kasia_piekut)

I see my Instagram feed as a ‘living-portfolio’

I use it to promote my beautiful country

Social media

If not for Instagram I would be stuck to a computer 24/7…

…and gives me another excuse to explore the beauty of the English countryside

Thanks to Instagram and other mobile apps I have learned how to create better visuals

I can use this knowledge and give better recommendations to clients regarding social media

Shannon is a web developer at mark-making*. When he is not coding he enjoys editing photos with his favourite Retrolux filter.

Shannon (@mkmkrshannon)

“Using Instagram for me means being able to show and express what I am seeing at that moment…”

“…or taking a snapshot that will remind me of a wonderful scene that I could easily forget.”

Shannon mastered a mobile app called Snapseed and its Retrolux filter

David (@mindyourmanners_07)

David is a designer at mark-making*. When he is not designing in the office he is taking macro-shots outside.

David has an A-Level in photography. He found using an SLR an expensive and time consuming task

Getting an iPhone has changed his ability to explore mobile photography

He is able to pursue his love for macro photography with a £5.84 macro lens

How do we use Instagram?

The idea of using Instagram came about as a result of our passion for it

We wanted to use Instagram as a way to utilise our creativity and passion for photography

We also knew that as a creative agency we had a lot to offer...

…like inspire our community through interesting photography challenges and projects

We also wanted to lead the example of how to use Instagram

The first step was so set up our own Instagram group @markmakingdesign

Then we started building a follower base with the launch of our 1st competition

We invited Igers (a colloquialism for Instagram users) to take red themed images and tag them with #red_mm

The competition ran for 1 month during which time we received over

1100 entries

From these we chose 4 finalists…

… and then we let the Instagram community decide on the winning image

Encouraged by the success of ‘Red’ we launched a 2nd competition, seeking photo responses to the question…

We received over 600 incredible images from across the globe

Comments about #work_mm competition

Thanks for providing the opportunities! Love seeing the world through all the different eyes and perspectives!

@markjens

Jill Williams Wow!! What an excellent & exciting challenge!

Really great challenge, something different, thank you :)

@xenia6

To make the competition more exciting we introduced a one of a kind prize…

We promised to select and showcase the work of

26 Igers

the A-Z of Instagram

The book is available for a non-profit purchase on Blurb books

The culmination of 2 competitions and the creation of the book took the form of an exhibition…

…dedicated entirely to mobile phone photography

Which was designed to highlight the huge creative potential of the medium

6th October 2012

The exhibition was split into 3 parts

…and the mobile phone photography of the mark-making* team

The exhibition finished at 3pm leaving us some time to…

…celebrate!

But it was not the end of our Instagram experience…

Hall of Fame

mark-making* collaboration projects

Inspirational Instagrammers

“Farmers across the UK are using social media to get advice, share ideas and keep up-to-date with developments, according to the online survey.” The Telegraph “Farmers turning to social media to communicate with customers and boost business”

Social media opens new windows

Farmers are using Instagram as a way to promote their business and boost profits. ‘Posting’ is not just done for fun, social media is used to tackle rural isolation for people in a lonely profession.

Social media opens new windows

Ben (@benjaminhole)

59083 followers

Ben @cbenjaminhole | The Isle of Purbeck Ben @benjaminhole | The Isle of Purbeck

Story teller

Ben @benjaminhole | The Isle of Purbeck Ben @benjaminhole | The Isle of Purbeck

As Ben says: “Living in a fairly remote spot and working long hours doesn't always allow for a great social life.”

Ben @benjaminhole | The Isle of Purbeck

“It's seems funny to say this, but I guess Instagram has made me appreciate my surroundings so much more...”

“…and my chosen vocation”

“It makes me stop and look at things, marvel at the sights.”

Ben tries to show with his gallery where the food comes from

Ben wants to show as well the work that goes into producing food and how we work alongside nature to preserve our surroundings

Lexi (@ch3m1st)

Lexi, a New York mobile photographer

4657 followers

Lexi @ch3m1st | New York

He turned his IG hobby into an exciting experience

He was inspired to turn a long commute into a photographic challenge…

..and take shots from moving platforms

“The beauty being, shooting from a moving platform, with an imprecise path: No two shots can ever be the same…”

He even made a hashtag #fotograferry, that's now being used by others

“At first Instagram was just another app, but it became so much more.”

“The square format challenged me to rethink composition and reignited my passion for photography.”

He helped coordinate an event with Grand Central NYC

Thanks to this collaboration he got access to the history & some secret spots

Lexi @ch3m1st

“The precious opal faced clock is valued $10-20 million!”

Lexi @ch3m1st

Thanks to his presence on Instagram, Lexi won a flight above New York sponsored by New York on Air

Using Instagram gave Lexi a few commercial benefits too, like treats from brands

He received a new watch from Timex and tripod from Joby.

“Photography has taken me to new heights, presented new opportunities, and formed new friendships.”

Lexi @ch3m1st | Instagram means…

“Community and friendships are an amazing driving force behind this app.”

Josh (@joshjohnson)

Community builder

Josh (@joshjohnson)

533865 followers

Josh (@joshjohnson)

He is a founder of the 1st

Instagram community #JJ

Josh (@joshjohnson)

#JJ Community is based on the motto “CREATE TO CONNECT”

Josh (@joshjohnson)

And it is driven by the joy of

creativity

Josh (@joshjohnson)

Daily themes

Josh (@joshjohnson)

THEME: Lone Tree

THEME: Fog

THEME: Shadow

THEME: Yellow and blue

THEME: Monochrome

20 million images

Josh (@joshjohnson)

The passion for Instagram turned

into a business

Josh (@joshjohnson)

Mike (@realityseo)

Mike attended the Art Center College of Design to study advertising photography. He worked as a photo assistant in Detroit.

Mike (@realityseo) | California

He found it challenging to change to convention and make a living by taking non commercial abstract photography.

Mike quit his career & decided to change things entirely. He still continues taking abstract photos, as he says: “because I have to do them. Because there may be more of us who can't make a living doing abstract photos.”

Cars are his favourite photography subject

Mike sees IG as: “A sketchbook of all sorts”

“It provides the creative outlet I crave.”

Matt (@mattscutt)

Matt is a London agency creative director. He started using Instagram in 2012 and now he is one of the most well known Igers

Matt (@mattscutt) | London Matt (@mattscutt)

He turned his passion

into recognition

Matt (@mattscutt)

He takes photos using Canon 60D and iPhone 5

Matt (@mattscutt) | London

By following Instagram groups and taking part in different photo challenges, he managed to have his photos featured

Suddenly from having just 40 followers he managed to reach 1000

97917 followers

Having this authority allowed him to launch his own competitions

His activity was noticed by a well known Instagram group @all_shots and he was invited to join their team as a administrator

The best of all is that through an Instameet (meeting of Instagram users) he was able to meet his partner Tracy (@tnbiskitt)

The price of fame? “Now when I post I get over a 100 likes a minute. I stand no chance of following it as it moves so quickly and constantly I have to turn off notifications before it drains my battery.”

“I’ve been approached a few times by brands (Ford, Hotels etc.) I’ve sold a few shots after being contacted - some for as little as £25 each (where I retain the copyright) and some for much more (where I release the rights to the buyer).”

Merek (@merekdavis)

Merek Davis is a photographer from Arizona

Merek (@merekdavis)

He turned his dream into a successful reality

Merek (@merekdavis)

“When the iPhone came along, it completely changed my focus. I was able to shoot quickly and capture what I wanted right then. And I could constantly be working on my projects.”

While working on projects he realized a need for having different textures

At the time there was no app which did it well and made them look "organic" and part of the image

So he started developing and selling textures, which he called MEXTURES

Merek (@merekdavis)

Mextures are a collection of 2000px x 2000px square textures that work great for iPhoneography/mobile photography

Merek (@merekdavis)

While Mextures was really popular, applying them and creating final edits was a very time consuming task

The app was launched on May 20th 2013

Mextures

It was one of the first marketing attempts to launch a product on Instagram…

Currently there are 409,532 photos on Instagram tagged with #mextures

Mextures

Mextures was created to enhance people’s creations. As Merek says: “It’s a reminder to me of how creative people can be with just a few tools, and a limitless brain.”

Mextures

“There is a massive pot of creative on Instagram, and the ability to turn on my phone and see hundreds of different fresh styles right at my fingertips is amazing and that concept never gets old, and never ceases to amaze me.”

Kai (@kondensstreifensurfer)

Kai runs 2 accounts, an official one and a private one, which is just for his family

The private profile is full of pictures of his wife and three kids and currently has around 1,700 posts

Since his family live several hours away Instagram is one of the best ways to stay connected

“It is easier than using Skype, because you don’t need to plan to meet at a certain time but have a nice little feed of pictures and short stories of your loved ones you can visit whenever you want.”

“Grannies on both sides told me they would start and end every single day with a look at their grandchildren in Instagram.”

Here are the reasons why you

might start using Instagram…

Everybody can be creative

Why to use Instagram

Instagram enables you to share work immediately

Editing has never been as easy, fast and.. fun!

200 iPhone photography apps

You can quickly build your own brand

You can reach a new audience and new clients

You can stumble upon new inspiration

You can learn new things

You can explore a new community of photographers & artists

It can help you to stand out from the crowd

..and make you a really interesting showcase

Instagram can allow you to raise your voice as an artist

“The best camera is the one you have with you” Chase Jarvis

What did we gain from using IG

as individuals?

Benefits of using IG

It gives us ‘a break’ from our daily activities

It strengthens us as a team

Thanks to Instagram are able to learn more about each other

Instagram has become a window into people’s lives (who might be miles away)

We meet countless number of fascinating people all over the world

Steve’s, Nic’s and my Instagram feeds were promoted by being on a ‘Suggested user’ list

In a matter of a few weeks our Instagram followers went up to…

Benefits of using I

Nic’s & Steve’s photos were recognised by the Mobile Photography Awards

Each of us won different photography competitions

Steve’s photo was featured on EyeEm

We were able to turn our knowledge into photography tutorials and blog posts

Shannon created his own account @Retroluxdeluxe around his favourite Retrolux filter

4,428 times

What did we gain from using IG

as a business?

What did we gain from using Instagram?

We are able to show off the human side of our brand

We were able to organise our first Instawalk

We won the West Oxfordshire Business Award in the social media category

As well as the Oxfordshire Business Awards

We created an engaging community where creativity thrives

We became an inspiration for others

How to use Instagram?

Start following interesting people

How to use IG

Create your own community

How to use IG

Look for interesting Instagram groups

How to use IG

Share your best photos

How to use IG

Share ‘sneak peaks’ from behind the scenes

How to use IG

Show insights into who you are

How to use IG

Don’t feel obligated to use filters

Pros for Instagram

Feature work of other photographers you admire

How to use IG

Ask questions

How to use IG

Create a real time discussion or debate

How to use IG

Use the right #hashtags

How to use IG

Engage

How to use IG

and….

How to use IG

Get Instagram as soon as you can!

How to use IG

Instagram, our experience as a business and as individuals

Social Media

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