Post on 16-Jan-2015
description
Insta-Grand Instagram ContestsQuick, easy and successful Instagram contest
[with help from Seen]
Andrea Robyns [ @Andrea_VisitGR ]
Experience Grand Rapids
Getting Started Austin Rocks [ @Austin_Langlois ] Instagram – Yes or No? Developed implementation plan
Instagram Account ExperienceGrandRapids Account Posting Destination Images Using Hashtags
Contests Build followers Engage users Collect user generated content
Old School Use a #HashTag Download the photos Select 10 photos Post on website for official vote Post winners
New School Seen [VenueSeen] platform Collects group based on hashtag Approve/Deny Use # of Likes for criteria (not subjective) Display Approved Photos Comment via Instagram with different messages Collect User information from Instagram
Promoted Contest Promote the contest hashtag Restaurant Week GR August 14-24, 2013 #MyRWGR
Results 94 images to #MyRWGR 56 claimed Conversion Rate = 66% 14K photo reach Follower impact = 269
Hijacked Contest Use existing hashtag #ArtPrize
Results 18K+ images to #ArtPrize 13K+ submitting to entry into contest 140 claimed Conversion Rate = 1% 5M photo reach Follower impact = 110
Set-up Contest in Seen
SeenMoment.com
Get Started
Select Design
Messaging
Advanced
The User Get’s notified on photo with link
to claim Claim their image
Thank You!
Andrea Robyns [ @Andrea_VisitGR ]
Experience Grand Rapids