danielr@insightdigitalmedia.co.uk

Online Marketing That Works….

How does your website make you react?

danielr@insightdigitalmedia.co.uk

Who are Insight and what do we do?•Nearly 30 years of working with businesses of all sizes, helping them to grow

•Over 3000 delegates to live events this year

•Over 10,000 reports downloaded

•Over 25,000 subscriber to our monthly bulletins

•Over 300 consultative 1:1’s with business owners this year

danielr@insightdigitalmedia.co.uk

Online Marketing That Works

•How to generate visitors to your website

•How to easily manage social media

danielr@insightdigitalmedia.co.uk

How to generate visitors to your website

• A myth...• Why do you have one and does it work?

danielr@insightdigitalmedia.co.uk

What is Search Engine Optimisation?

danielr@insightdigitalmedia.co.uk

If they can’t find you, they won’t come….

SEO basicsa) page titleb) meta descriptionc) Keywords, h1 and h2d) Google places

danielr@insightdigitalmedia.co.uk

SEO every page on your website….

a) Page Title

b) Meta Description

c) H1

d) H2

e) H3

f) Keywords in body

danielr@insightdigitalmedia.co.uk

If they can’t find you, they won’t come….http://www.google.com/places/

danielr@insightdigitalmedia.co.uk

Pay Per Click – gain more visitors to your site

danielr@insightdigitalmedia.co.uk

c.85% of first page results are paid for....

danielr@insightdigitalmedia.co.uk

Now that I’ve found you, what do I do? Converting visitors.....

danielr@insightdigitalmedia.co.uk

Other ways to market....

1)Ppc2)Email marketing3)Don’t ignore offline marketing4)Webinars5)Backlinks

6)Iblogs/social media

danielr@insightdigitalmedia.co.uk

What is all the fuss about!

danielr@insightdigitalmedia.co.uk

7 reasons every SME will have a blog

danielr@insightdigitalmedia.co.uk

1. It saves hours every week. One post updates everything including all social media

2. Increased traffic to your website 50% +++3. You are in control – 4. Content creation made easy5. Full training – free6. Low low cost I-Blog just £9507. Proven results proven savings in operational time

7 compelling reasons for the I Blog

danielr@insightdigitalmedia.co.uk

What is a Blog?

It’s information or a discussion published or ‘posted’ on the web.

danielr@insightdigitalmedia.co.uk

Are all blogs the same?

Here is a common mistake

danielr@insightdigitalmedia.co.uk

Oh! Here it is . . . . But it will not work like this

danielr@insightdigitalmedia.co.uk

How it could be working….

danielr@insightdigitalmedia.co.uk

Gain difficult web rankings; easily…

danielr@insightdigitalmedia.co.uk

Increased traffic – often by 50% or more!

danielr@insightdigitalmedia.co.uk

Iblog gaining rankings, plus helping other SEO

danielr@insightdigitalmedia.co.uk

One post updates everything

danielr@insightdigitalmedia.co.uk

With an I-Blog you’re in control

the I Blog • Customised blog• Unique system developed with SME usage at its heart• Integrated for you into your social media platforms – does the job• Integrated for you into your current website – does the job• SEO & Google rankings for you – does the job• Increase in inbound natural traffic for you – does the job• 30 minutes training • Plus a unique ‘How To’ guide

All this means you can blog with ease in just a few minutes -and that’s all you have to do. The I blog will then do the rest for you automatically.

danielr@insightdigitalmedia.co.uk

How to find, use and distribute Blog content…

danielr@insightdigitalmedia.co.uk

Google Alerts – plus other ‘portal’s…..

http://accountancyprofession.com/

http://www.myprintresource.com/

http://www.bbc.co.uk/

http://www.telegraph.co.uk/

Plus many other industry specific sources in a few minutes searching....

danielr@insightdigitalmedia.co.uk

Making it count - SEO for more traffic

danielr@insightdigitalmedia.co.uk

Ask others to like share = free distribution

danielr@insightdigitalmedia.co.uk

The Iblog is proven and its working

Wherever it’s being used, the Iblog:

•Saves time•It’s the solution to your operational challenges•Allows you to create and post in minutes•Automatically updates all your social media•Improves rankings•Improves natural traffic and inbound enquiries•Gives customers & prospects great communication•Gives customers & prospects great content

danielr@insightdigitalmedia.co.uk

What now? Stand 22•Lots we’ve been unable to cover in such a short time:• Website design and call to actions• offline marketing integrated – gaining the appointment

and closing the sale• your Businesses specific goals, market places and how

best to reach those Free 1 hour meeting at your offices PLUS how you could get up to 40% off your marketing support

A voucher for £100 off help from IDML