Innovative approaches for fashion retailers to tackle returns, Vicky Brock, Clear Returns ASBCI...

Post on 07-Dec-2014

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Vicky Brock, CEO of Clear Returns, presented strategies for retailers to tackle their ecommerce returns challenges at the Association of Suppliers to the British Clothing Industry conference (ASBCI)

Transcript of Innovative approaches for fashion retailers to tackle returns, Vicky Brock, Clear Returns ASBCI...

Tackle Your Returns Problem Innovative strategies in reducing returns

Cost per return £15

33% return rate

Worn item, cannot be resold at full

price

Returns 85% of what she buys

Vicky Brock, CEO Clear Returns www.clearreturns.com

£20 billion UK Ecommerce returns

@clearreturns #ASBCI

grow keeps:

predictive analytics technology

to help retailers

Cut operatingcosts

Retain revenue post

sale

Improve customer experience

Optimise profits

Vicky@clearreturns.com @brockvicky

@clearreturns @brockvicky

43% of retailers capture returns

data but do nothing with it

@clearreturns @brockvicky

Products

Customers

Marketing

What is driving return rates?

Service

@clearreturns #ASBCI

Returns from online growing faster than sales

1% of customers cause up to 10% of your returns costs

@clearreturns @brockvicky

Just looking at purchases is not enough

@clearreturns @brockvicky

What do customers keep?

@clearreturns #ASBCI

10% of your products cause up

to 50% of your returns

@clearreturns @brockvicky

@clearreturns @brockvicky

@clearreturns #ASBCI

@clearreturns #ASBCI

Toxic product! Caused average 2.5x decrease in overall basket keep rate and increased returns for all other items in the basket

Not as described was a factor, as was perceived quality.

So what next?

Early warning...

Predicting the returns you haven’t bought yet

Grow keeps and you grow profits

Fewer bunions

Cut spoilage

Increased

margin

20x lifetime value

Clear Returns 0141 554 4175 www.clearreturns.com

@clearreturns