INNOVATION

LEADERSHIP

Jose Coronado @jcoronado1 #uxindia13

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INNOVATION BASELINE

ENTERPRISE ELEMENTS

CASE STUDY

HANDS ON

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in·no·va·tionNEW

Increase VALUE

TO PEOPLE

TYPES OF INNOVATION

Sustainable

Breakout

Disruptive

SUSTAINABLE INNOVATION

• Problem & Domain Areas are well defined

• Survive against the competition

• Incremental

• Small change, Low Risk

• Most Common

BREAKTHROUGH INNOVATION

• Problem is well defined

• Domain is not well defined

• Move the category

DISRUPTIVE INNOVATION

• Problem and Domain are not well defined

• Lots of Experimentation

• Change the Market

• Fail and Learn

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EXECUTIVE SUPPORT

CORPORATE CULTURE

PEOPLE

PROCESSES

ENTERPRISE INNOVATION

STRATEGY ALIGNMENT

DIVERSIFIED PORTFOLIO

Sustainable

Disruptive

Breakthrough

GOVERNANCE

TRAINEE DEVELOPMENT

INNOVATION LAB

10000+INNOVATION IDEAS

50+COUNTRIES

500+PLAYERS

OPEN INNOVATION

HACKATHON – OPEN/CLOSED INNOVATION

INNOVATION WORKSHOPS - CLOSED

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CASE STUDY – MACRO STRATEGY

THE CONTEXT – FORTUNE 500 CO.

Customers

& Prospects

Sales

Product Owners

Service & Support

THE PRODUCT LANDSCAPE

150+Products

550,000Clients

50MUsers

THE “REAL” USER EXPERIENCE

SOLUTION FRAMEWORK

IMPLEMENTATION & ROLLOUT

User Centered Process

Design Tools

Development Library

UX Standards Specifications

GLOBAL ADOPTION AND IMPLEMENTATION

THE RESULT

300%Sales Conversion

100+Products

12Countries

Sales Increase

Adoption

Global

CASE STUDY – MICRO STRATEGY

CONTEXT

• A Product Owner asks for help

• Visible, Strategic Project

• Many products provide similar functionality

• User Research (new and existing)

• Business Problem

STRUCTURE

Day 1

• Product Review

• Competition

• Research Review

• User Journeys

• Design Studio

Day 2

• UX Validation

• Validation Review

• Design Studio

• Wrap-up

OBJECTIVE

• Understand current designs / products

• Understand the competition

• Review existing user research

• Brainstorm, sketch, new innovative ideas

THE PARTICIPANTS

PRODUCT LANDSCAPE & COMPETITION

INSIGHT FROM REAL, END-USERS

END-USER EXPECTATIONS

• Keep it simple

• Don’t make me work

• Guide me and show me

USER JOURNEYS – LOW FIDELITY

DESIGN STUDIO – BLUE SKY TASK FLOW

VALIDATION FROM DESIGN STUDIO

DESIGN STUDIO II – REFINE

STEPS AFTER WORKSHOP

• Consolidate “the best” of the ideas into one concept

• Elaborate on user stories and content for completeness

• Perform UX research with semi-interactive prototype to validate concepts

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DEFINE THE PROBLEM

NOT THE SOLUTION

DEFINE THE PERSONA

IF YOU DON’T HAVE ONE, CREATE IT

CREATE USER JOURNEYS

LOW FIDELITY IS OK

SKETCH THE USER INTERFACE

LOW FIDELITY

VALIDATE WITH USER RESEARCH

REVIEW YOUR FINDINGS

ITERATE YOUR PROTOTYPE

DISCUSSION

QUESTIONS

KEY TAKEAWAYS

Experimentation and Incubation

Secure Executive Sponsorship

Multi-Disciplinary Collaboration

Open / Closed Innovation

Encourage Risk Taking

Low Fidelity is OK

Governance

about.me/jcoronado

T R A N S F O R M A T I O N • I N N O V A T I O N • U S E R E X P E R I E N C E

@jcoronado1

linkedin.com/in/josecoronado/

coronado.jose.m@gmail.com

JOSE CORONADO