Innovation in Travel - Easy Lessons, Hard...

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Innovations in Travel Easy Lessons, Hard Problems

Scott Gillespie Gillespie’s Guide to Travel + Procurement

Our Time Today

• Forces at Work

• Innovation in Travel

• Barriers to Travel Innovation

• Easy Lessons, Hard Problems

• Moving Forward

• Open Discussion

Forces

at Work

Innovation

is the

Enemy

Tranquility

of

requires

Innovation

Conflict

Competition Conflict as

Inspiration Conflict as

Art of Traveling

Logic of Travel Management Vs.

Today’s Conflict:

Innovation

in Travel

Hotels

Airline

OTAs

Meta Search

Shopper 20%

Flight Status

Itinerary Services

Passenger

10%

Tourist

Dining

See/Do/Learn

Maps

Driving/Taxis

Foreign Currency,

Language

Share of iPhone Travel Apps

March 2010

Travel Policy

Expense Report

Leisure Travelers

Shop

Book

Trip Support

Social/Mobile

Local

Traveler Innovation

Safety

Procurement/Payment

Data / Expense

Compliance

Program Innovation

Significant Managed Travel Innovations

• Airline Contracting: Dacoda, Tango and Prism

• Hotel RFP Processing: Lanyon, Uversa

• Traveler Safety: iJet, ContGo

• Data, Expense Reporting: International Software Products, Hi-Mark, Concur

20th Century Stuff

Where’s the

“Capital I” Innovation

in the last 3-5

years

in Managed travel?

Barriers to Travel

Innovation

In a Simple World, a Long, Long Time Ago

Airlines Corporate

Travelers

Payments

Inventory &

Bookings

Which Party Is The Most Interested In the Status Quo?

Airlines

GDSs TMCs

Corporate

Travelers

Payments

Inventory &

Bookings

7/22/2012

24 Image © iStockPhoto.com

Legacy GDS Culture:

Rows and Columns

Doesn’t Fit

Today’s Market

7/22/2012

are TMCs

Integrators,

not

Innovators

Travel Managers are

Playing

it

Safe

Easy Lessons,

Hard Problems

Get Out

Your Bowl of

Know

Knots your

Insight

Technology

User

Experience

Business Model

Business Plan

yet

Journey

Essential Readings

Plenty of Hard Problems

Airline RFPs

Contract

Compliance

Travel Data

Total Trip Cost

Travel ROI

Hotel Attachment

Hotel Rate Integrity

Non-TMC Booking Data

Traveler Safety and

Security

Traveler Profile

Synchronization

TMC Globalization

Hotel RFPs

Moving

Forward

“Understand the evolving needs and expectations of your workforce, and the technology developments that may affect them. Get them involved in the exploration.”

- Chris Kroeger, SVP Marketing, Sabre

“Think beyond travel but do not forget about the “business” in travel, about those who pay the bills. The perfect innovators are those who can match both.”

- Florian Tinnus, Head of Global Corporations,

Amadeus

“Travel and procurement managers need a bigger voice about what’s important to them.”

- Mark Hollyhead, SVP Americas,

Egencia

“Support traveler-centric needs that are aligned with company goals; your travel guidelines flex with changing times.”

- Frank Petito, President, Orbitz for Business

“Travelers need to be trusted more.” - April Bridgeman, SVP, BCD Travel

Airlines:

Help Solve Program Problems

Traveler Innovation Program Innovation

GDSs: Lighten Up

TMCs:

Surprise Us

Buyers:

Make Time

Worth a Look:

Concur’s Open Booking

GDSX’s TripLink

ProcureApp, KDS Maverick

Runzheimer’s SmartTrip

Rearden’s Deem, KDS’ Neo

Short’s BookIt

Others??

Thank you!

Scott Gillespie

Scott.gillespie2008@gmail.com

+1 440 248 4111

@gillespie411

LinkedIn