Post on 28-Oct-2014
description
1
Making the difference with sustaining innovation
Bart Carpentier
Retail Equipment Innovator
The Coca-Cola Company
bcarpentier@coca-cola.com
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
2
Mature environments can get stuck
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
3
Mature environments can get stuck
… innovating here requires strength … and method
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
4
Mature market:
14 million retail machines, growing slowly and gently
Mature business:
investing, while simplifying the business, the portfolio and the supply base
Mature technology:
one concept, one production system, one cooling technology
Mature industry:
not more than a few established main suppliers
Is Coca-Cola’s retail equipment business mature?
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
5
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
6
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
7
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
8
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
9
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
10
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
11
Coca-Cola is totally mature
but it manages to innovate itself
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
12
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
13
Innovating is real work
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
14
Creating something remarkable
Innovating?
Being original
Triggering passion
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
15
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
16
Know your context
Understand your business environment and turn it into opportunities.
Understand the challenge (technical issue / consumer need …)
Explore the brief with the problem owner to clarify direction
Ensure alignment and inspire the team
Innovate for reasons
Reasons at company level or at project level
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
17
Know your context
and challenge it ...!
Set boundaries with the right width
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
18
Defeat some of the managerial forces
Management is risk-adverse, wants predictable business
Quality managers hate avoidable technical risks
Procurement needs supply chain standardization
Operations want simplicity and efficiency
Legal officers prefer avoiding conflicts over IP
Finances hates investing in unpredictable ventures
Successful innovation only happens if enthusiastically supported by the top
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
19
Be bold Be courageous Be ambitious
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
20
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
21
Generate a wide range of interesting concepts or solutions
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
22
You’ll need lots of ideas!
Get creativity embedded
… not merely tolerated
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
23
The nature of the animal Creativity likes pressure
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
24
Tools can stimulate creativity
The nature of the animal
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
25
Creativity is vulnerable
The nature of the animal
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
26
The nature of the animal
Creativity asks for discipline
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
27
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
28
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
29
Companies are innovating
at least for business continuity
and preferably for business growth
Selecting the best ideas: the only filter is the business case
If the business case calculation looks at all parameters:
• fit with the company objectives and strategy
• fit with evolutions and consumer expectations
• technical risk and required investments
• available knowhow and intended roadmap
• the time horizon
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
30
Bring the innovative idea to life
We now have an idea with apparently a promising potential.
Refining the idea
Developing the product
Validating the product and the business case
Detailed engineering and testing
Creating the supply chain and production
Organizing sales and support
x
x
Co
nfi
de
nti
al—
Fo
r In
tern
al U
se
On
ly
31