INNOVATION CULTURE

FRANK HATZACKHEAD OF INNOVATION DEVELOPMENT

@NZBIOINNO

INNOVATION DEVELOPMENT TEAM

Innovation Enablers

Shaping Novozymes’ Innovation Environment

@NZBioinno

The Innovation Development Team

WHAT I WILL NOT TOUCH UPON

Enterprise Social Media for innovation at Novozymes

Structured volunteer-driven innovation programs

Novozymes building capabilities for innovation & business creation

…but there is lots on SLIDESHARE under my name…

@NZBioinno

EUR 1.6 billion sales

48%MARKET SHARE Within industrial enzymes

6,000+employees

13%of sales investedin R&D

6,500+granted patents and

pending patents

700+products

WORLDLEADER IN ENZYMES & MICROBES FOR INDUSTRY,AND AGRICULTURE

INNOVATION CULTURE

WHAT?

WHY?

@NZBioinno

STRATEGY

OPERATIONS

”Culture eats strategy for breakfast …” Peter Drucker

”Culture is what employees do when the boss is not around” Joachim von Heimburg

”Nobody’s as smart as everybody” Unknown

CULTURE

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@NZBioinno

INNOVATION CULTURE

VALUES

BEHAVIORCAPABILITIES

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VALUES…

1991

”The competitive advantage of positive and constructive human relationships”

”Pushing accountabilities and decision-making power as far out in the organization as possible”

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VALUES… today in Novozymes

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BEHAVIOR…

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COLLABORATIVE BEHAVIOR =

INTELLECTUALLY

COMPELLING+

EMOTIONALLY ENGAGING

AGENDA

*with reference toMichael Newman

@NZBioinno

BULLETS IN PLANES 2Animation: The plane in the back is fixed. Plane (Today green) in front is animated: Fade on click.

Use: To highlight information when discussing past and future situations.

EGOISTIC REASONS FOR COLLABORATIVE BEHAVIOR

BUILD:1. Fame2. Networks3. Influence4. Career5. Income

MAINTAIN:StatusRespectRecognition Level of involvementRelations to top level

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CAPABILITIES…

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SCOPE MOBILIZECROWD

ONLINE IDEATON

SCREEN MATURE PITCH ANCHOR

2 weeks

Existing capabilitiesNew capabilities

MTORwith reference to

INTERNAL CROWDSOURCING

5 2222

ideas145 people 4

OUTCOMESLEARNINGSDEVELOPMENTS

Kla

us

THINKBIG

OUTCOMES

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@NZBioinno

Diversity is a significant

predictor of idea quality!

http://www.slideshare.net/MariaCarlsen/connecting-the-dotsmcarlsen?qid=ef9bfbf8-4cc1-420f-a8fa-9bc76e312217&v=default&b=&from_search=11

Idea c

lust

er

score

Adressed consumer claims

Enabling enzyme technology

http://www.slideshare.net/christiantillegreen/creative-crowds-and-wise-screen-teams-are-needed-to-accelerate-customer-centric-innovation?qid=f7a1c776-e5c7-4a05-9ebe-230ce1ecadec&v=default&b=&from_search=2

Wise screen teams are capable of building idea mapsChristian Brix Tillegreen, Master Thesis (2014)

@NZBioinno

COLLABORATIVE FORESIGHTING CAMPAIGN ‘LIGHTING 2025’by Henkel and Novozymes

Totals today31 campaigns completed3053 seats2064 ideas

Average ratios98 seats/campaign67 ideas/campaign

Key Learnings

1. Secure absorptive capacity in the receiving business function

2. Do not oversize your crowd – otherwise you will exceed the absorptive capacity of your screen team

3. Run short, intense campaigns to ensure fast learning cycles

4. Be open & involving to your crowd during all campaign steps to sustain crowd engagement

@NZBioinno

THANKS

@FRANKHATZACK

@NZBioinno