hello.

JAMES GRAEMER BRAND AND MARKETING ANALYST : : BOOTS @jamesgraemer

Why innovate?

“I actually think most clients in most companies of scale are taking the riskiest move possible by continuing to do exactly the same thing in a world that is dramatically and profoundly changing more quickly than it ever has.

“If you’re doing the same thing you were doing two years ago and expecting that to have the same result, with the consumer that we have today, the fragmented media environment that we have today, and the relationship consumers have with brands that we have today, that’s high risk.”

-Brad Jakeman, President, Pepsico

how?

consumers

competitors culture

technology

adjacencies

“If you never strike out, then obviously you’re not swinging very hard.” -PETER McDONOUGH, DIAGEO

INVESTMENT / RISK

IMPACT

adjacentsustainingreactive

commercialcommunications

iterative

disruptivetechnology

systems

adjacentsustainingreactive

commercialcommunications

iterative

disruptivetechnology

systems

consumers- boomers- teens- the rest

culture - thinking positive- beauty boosting- super concentrated- beauty gadgetscompetitors

- shopping experiences

technology

adjacencies

2.1.

3.

UK population 2011 vs 2020

SOURCE : : FUTURE FOUNDATION : : ONS/nVision

70% amount of US disposable income under their control 50% off all consumer packaged goods

spending through them

67% plan to spend more on their interests and hobbies after retirement 5% of advertising is directed at 50+

population in the US

Boomers (50+)the most valuable generation in the history of marketing

SOURCE : : NIELSEN and http://adcontrarian.blogspot.co.uk/2013/01/the-invincible-blindness-of-advertisers.html

SOURCE : : FUTURE FOUNDATION : : ICM/nVision, base: 501 women aged 60+

Young at heart

The New Boomers

SOURCE : : FUTURE FOUNDATION : : nVision, base: 5000 online respondents, GB 2010

Predisposed to Health and Beauty spending

Digital Natives : : Responsive : : Short attention spans : : Social without spam : : Freemium

TeensChanging the spending landscape

Early engagement with make-up

SOURCE : : FUTURE FOUNDATION : : 979 online respondents 7-15, GB 2011

Prioritising appearance

SOURCE : : FUTURE FOUNDATION : : 1000 online respondents, GB 2010

Online shopping : : new paths to purchase

“Women today, whether they are 25 or 60, have a similar attitude to life. They want to be positive, energetic, independent, they want to celebrate diversity - and they know that a 40 year old or a 60 year old doesn’t look 25.

I think there is a greater understanding and acceptance of that - and how it impacts on the way women look and feel about themselves.”

-Elizabeth Fagan, Marketing Director, Boots UK

http://www.youtube.com/watch?v=29oAbjWtAek&feature=player_embedded

Thinking Positive : : a new realism

Thinking Positive : : Lifeproof beauty

http://youtu.be/Zq-B_a_DOxg

Beauty Boosting : : re-thinking sensory

http://vimeo.com/47019108

Super Concentrated : : Beauty Architecture

Increasing consideration of surgery

SOURCE : : FUTURE FOUNDATION : : 1000 online respondents, GB 2010

Beauty Gadgets : : High Tech Solutions

Delivery Devices : : Increasing Efficacy

HARVEY NICHOLS : : BEAUTY BAZAAR

MARKS & SPENCER : : PURE BEAUTY

FRESH : : NEW YORK

AESOP : : TOKYO

BEAUTY EMPORIUM : : SINGAPORE

consumers- boomers- teens- the rest

culture - thinking positive- beauty boosting- super concentrated- beauty gadgetscompetitors

- shopping experiences

technology

adjacencies

2.1.

3.

Other trends to explore...

• Nutri- beauty

• Dermo-cosmetics

• Health is Beauty

• Beauty Supplements

• Craft beauty

• Ethical beauty

• PSFK

• Mintel

• LS:N Global

• L2 think tank

• Manufacturers

• Blogs

• Go shopping

Trends Sources

thanks.

JAMES GRAEMERBRAND AND MARKETING ANALYST : : BOOTS @jamesgraemer