ANDREA RESMINI :: HÖGSKOLAN I BORÅS

ANDREA RESMINI

INNOVATING PUBLIC TRANSPORTHÖGSKOLAN I BORÅS

JÖNKÖPING SEPTEMBER 22 2010

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

GOTHENBURG

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

GOTHENBURG

50% expected increase in personal travel in the Gothenburg region in 2005-2025

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

GOTHENBURG

50% expected increase in personal travel in the Gothenburg region in 2005-2025

Transport-related CO2 emissions should decrease by 4% in 2010 and by 75% in 2050 in respect to 1990

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

GOTHENBURG

50% expected increase in personal travel in the Gothenburg region in 2005-2025

Transport-related CO2 emissions should decrease by 4% in 2010 and by 75% in 2050 in respect to 1990

Public transport travel should increase from 24% to 35% in 2020

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

CAN BE DONE

If car commuters switched to walking, bicycling, or public transport commuting for just 1 day per week this goal would be met

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

SO, WHAT CAN BE DONE?

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

COMPLEXITY

Impacting collective transportation behavior is a complex task with a multitude of factors weighing in

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

BETTER ROADS

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

BETTER SERVICES

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

BETTER INFORMATION

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

BETTER … MH?

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

PROS AND CONS

All of these factoring elements have pros and cons in respect to a better, sustainable public

transportation model for everyday travel

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

OR A BETTER SYSTEM?

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

CO-MODAL TRAVELING

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

CO-MODAL TRAVELING

A transport policy which looks at the interoperability of all transport modes and means and of their combinationsAchieved through the use of different modes on their own and in combination to obtain optimal and sustainable utilisation of resources

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

CO-MODAL TRAVELING

“Providing the user with comprehensive inter-operational local, peri-urban, and regional travel

information allowing for well-informed travel decisions, both pre-trip and on-trip, to be taken”

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

IMPLICATIONS OF CO-MODALITY

The use of multiple means of transport typically has a number of implications. Co-modality:

is more sustainable is less comfortable requires more, coordinated information is multi-context, or in-context relies on a multitude of devices, some unknown brings personalized needs into the public arena

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

TRANSLINK, QUEENSLAND (AUS)

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

ROADSHARING, A CARPOOL WEB SITE

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

STOCKHOLM CITY BIKES

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

LYON, FRANCE

TRANSPORT

IN-CONTEXT INFO

MOBILE

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

SUSTAINABLE EVERYDAY TRAVEL

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

RESEARCH VISION

Changes in transport behavior towards sustainable everyday travel models can be driven by innovation in digital services

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

TRANSPORT AS A NETWORK

The research is built on a holistic vision of the transport system as a complex network of organizations, people, information, and their different needs and goals

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

Three different target groups are part of the co-modal, pervasive transport system vision:

Business and public stakeholders Users, travelers, and passengers Entrepreneurs and developers (And researchers, of course)

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

These groups, in turn have different roles, expectations, and needs

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

STAKEHOLDERS

TELCOs

TRANSPORT

1

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

ENTREPRENEURS & DEVELOPERS

3

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

STAKEHOLDERS PERSPECTIVE

SUSTAINABLEEVERYDAY TRAVEL

PROJECT

DEVELOPING FOR DEVELOPERS DEVELOPING FOR END USERS

1ST LAYERDEVELOPER

1ST LAYERDEVELOPER

1ST LAYERDEVELOPER

2ND LAYERDEVELOPER

1ST LAYERDEVELOPER

2ND LAYERDEVELOPER

2ND LAYERDEVELOPER

USERS

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

USERS & TRAVELERS

2

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

USERS & TRAVELERS

2

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

USERS & TRAVELERS

2

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

USERS & TRAVELERS

2

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

USERS & TRAVELERS

2

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

USERS & TRAVELERS

2

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

USERS AND CONTEXTS

These are not just different user types who have a range of well-delimited needs: these are user types whose needs change through time, in the short and in the long period, and are shaped in accordance with the place they currently are

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

DEVELOPING A MODEL

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

DEVELOPING A MODEL

Requirements spec

Code + comments Documentation

Business Analyst

Deliverable

Object modelRequirements

specTest protocol

Software Developer

Project sponsor

Tester

2nd layerdeveloper

2nd layerdeveloper

API

2nd layer developer

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

OVERLAPPING

1ST LAYERDEVELOPERS

AND STAKEHOLDERS API

2ND LAYERENTREPRENEURSAND DEVELOPERS

PERVASIVEUSER EXPERIENCE

PROCESSUSERS & TRAVELERS

RAW DATA AND PLANNING IMPLEMENTATION

DESIGN FINAL ARTIFACTS

INFORMATION SYSTEMS PROCESS

USER EXPERIENCE PROCESS

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

RESEARCH AREAS

The project is basically organized around three large research themes in IS and IA / UX:

The new organizational model and the API Green traveling The pervasive process of cross-media user

experience for travelers

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

I WORK ON THE PERVASIVE UX

A heuristics- and methodology-driven approach to information architecture and user experience for the design of ubiquitous ecologies, emergent systems where old and new media and physical and digital environments are designed, delivered, and experienced as a seamless whole

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

A SEAMLESS EXPERIENCE

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

DESIGNING PERVASIVE UX

We are moving from the design of products to the design of experiences

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

THIS NEEDS TO BECOME ONE

TRANSPORT

IN-CONTEXT INFO

MOBILE

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

AND NOT JUST ONLINE

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

USER EXPERIENCE

touch points or obstacles?

process

whew!

...

@#%!

???

user experience

bus car signage paper mobile

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

THANK YOU

SUSTAINABLE EVERYDAY TRAVEL

If you would like to know more, mail me at

Andrea Resmini <andrea.resmini@hb.se>