4/25/2012

1

Reverse Innovation: Create Far From Home, Win Everywhere

Vijay Govindarajan

Earl C. Daum 1924 Professor of International BusinessTuck School of Business at Dartmouth College

May 2, 2012

Tuck School of Business at Dartmouth College

To ask a question … click on the “question icon” in the upper-left corner of your screen Type yourthe upper-left corner of your screen. Type your question and name and click on the send button

4/25/2012

2

Follow the conversation on TwitterFollow the conversation on Twitter

Use #HBRwebinar

@HBRExchange

Reverse Innovation: Create Far From Home, Win Everywhere

Co-Authors Vijay Govindarajan and Chris Trimble

4/25/2012

3

Reverse Innovation

Vijay GovindarajanTuck School of Business at Dartmouth

VG@dartmouth.edu

www.vg-tuck.com

www.vijaygovindarajan.com (BLOG)j yg j ( )

Harvard Business Review PressMay 2, 2012

It is perfectly logical why a poor man would want a rich man’s product

4/25/2012

4

Why would a rich man want a poor man’s product?

Ford $20,000

4/25/2012

5

Tata Nano $2,000

4/25/2012

6

4/25/2012

7

Cataract Surgery $30$30

Versus

U.S. Cost $3,000

4/25/2012

8

N.H. Hospital

4/25/2012

9

Open Heart Surgery $2,000

versus

U.S. Cost $50,000

4/25/2012

10

Dr. J

4/25/2012

11

4/25/2012

12

4/25/2012

13

4/25/2012

14

Artificial Leg $30

4/25/2012

15

Baby Mosha’s Artificial Leg $30 

U.S. Average $20,000

4/25/2012

16

4/25/2012

17

In Emerging Markets

Don’t askWhat is the market for myWhat is the market for my 

transplanted global strategy?

AskWhat is the strategy for this marketWhat is the strategy for this market using my global competencies and global resources?

vg@dartmouth.edu

4/25/2012

18

Questions?Questions?

To ask a question … click on the “question icon” in the upper-left corner of your screen.

Type your question and name, and additional yp y q ,information if you wish, and click on the send button.

Thank you for participatingThank you for participating

This webinar was sponsored by Accenture. To learn more about Accenture’s services, please

visit accenture comvisit accenture.com.