Post on 07-Nov-2014
description
Mary Ellen BatesBatesInfo.com
SLA 2014June 8, 2014
Information Alchemy
Tweeting this?@mebs
#SLA2014
Slide deck atBatesInfo.com/extras
Slideshare.net/maryellenbates
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ARE we adding value?
Do info pros add“a lot of value”?
Info pros:55% say yesExecs:34% say yes
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Info pros Execs
Execs’ top 5 info pain points
Info overloadFiltering through retrieved infoRelevancy of infoUp-to-date infoTimeliness of info
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We need insight, not just data
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ARE we adding value?
Biggest disconnects:Decision-ready informationRelationship mindsetCommunication of valueProactively ID info needs
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What are your clients’ concerns?
Senior executivesReduce risk, better decisions
Knowledge workers/analystsBetter info, better answers
Sales staff, interns, “learning users”Quicker, better answers
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ASK for complaints
At end of projectsDid you get what you wanted?How easy was it to use?What would make it more useful?
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What’s the end result?
After every reference interview:What will this be used for?What would make this more decision-ready?How can this have more impact?
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Finding the data to mine
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Look for open data, visuals
National government datadata.gov, data.gc.ca, data.gov.uk ...
Royalty-free imagesusa.gov/Topics/Graphics.shtml
Global data sourcesEurostat, World Bank, UN, etc
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Google Public Data Explorer
Explore relationships130+ public data setsYou select the data you want chartedBYOData
google.com/publicdata
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BYOD: BUILD Your Own Data
Search set countsCount mentions of topic over time{topic} AND 2014{topic} AND 2013{topic} AND 2012
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BYOD: BUILD Your Own Data
Google Auto-CompleteWhat are lots of people thinking?Monitor your org’s reputationHow can you respond?
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Google Trends
Frequency of search queries over timeNarrow by country or local areaAlso news reference points
google.com/trends
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How would you answer this?
Show me how people’s use of the wordenergy changes over time
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“energy” searches 2014
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“energy” searches 2007
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2014 2007
duke energy energy drink
kinetic energy solar energy
xcel energy progress energy
solar energy energy star
energy drink wind energy
potential energy duke energy
renewable energy
Data-mining SEC docs
WordsAnalytics.com calculates FOGscore, sentiment of filing, risk,litigiousness
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Company’s sentiment scores
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2001 2003 2005 2007 2009 2011 2013
Positive SentimentNegative Sentiment
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Creating visibly valuableresults
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“We remember 10% of what wehear, 65% of what we readand 80% of what we see.”
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How much do we retain?
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Tell a story
Voluté winesCan be consumed in no-glass zones:
concerts, beachesRecyclable, eco-friendlyMore socially acceptable than
drinking wine from can
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Pull out what's noteworthy
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Create a time line
The history of turducken
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Which is easier to take in?
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or this?
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Some basic tricks
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PowerPoint
Customize the slide design, layoutView Slide MasterAdd a footerAdd a logo
Make the font larger, more readable
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PowerPoint
Insert shapes, lines, etc.Insert Shapes (or SmartArt)
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Excel
Create chartsRows are X axis; columns are Y axisHighlight data and series titlesInsert Column/Line/Bar/etc.
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Chart responsibly
K.I.S.S. – no 3-DWhat do you want to show?
Change over time: columns, linesRanking: columnsParts of a whole: columns, not pie
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Word
Tables of contentsUse heading format for each ToC entryReferences Table of Contents
Navigational hyperlinksUse Heading format for target locationInsert Hyperlink Place in this doc
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Be brave!
Try new stuff!
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Contact Mary Ellen at:
+1 303 772 7095mbates@batesinfo.comTwitter: @mebsLinkedin.com/in/maryellenbatesReluctant—entrepreneur.comBatesInfo.com
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