Industrija digitalne pozabe?

Lenart J. Kučić, Ljubljana 2010

Nesprejemljivo? Sprejemljivo?

tehnologija in sporočilo

Media is the Message / Technology is the Message

– tehnološki determinizem?

– socialni konstruktivizem

“Like a force of nature, the digital age cannot be denied or stopped.”

(Nicholas Negroponte: Being Digital, 1995)

Tehnološki determinizem:

Tehnologija se od nekod pojavi – kot mogočna naravna sila – in mi

se ji moramo čim prej prilagoditi.

“Businessmen, technicians, customers,

politicians, and bureaucrats are all involved

to one degree or another. They meet in the

design process where they wield their

influence by proffering or withholding

resources, assigning purposes to new devices,

fitting them into prevailing technical

arrangements to their own benefit, imposing

new uses on existing technical means and so

on. The interests and worldview of the

actors are therefore expressed in the

technologies they have co-designed.”

Andrew Feenberg: Questioning Technology (1999)

Kdo odloča?

interesi:

• odnos do elektronske “lastnine” je drugačen kot do fizične

• spremenjen odnos do zasebnosti / zasebnega

• tehnologija omogoča nove poslovne prakse

• raba tehnologij prehiteva družbene in pravne norme

• razmah zaprtih platform

ugotovitve:

• primer Amazona in 1984

• primer google books, google street view …

• vse manj ljudi ali (zasebnih) podjetij obvladuje vse več podatkov

• problem “digitalnega Forta Knoxa”