Post on 11-Feb-2017
Razón social
00.00.2015
INDUSTRIA 4.0.MÁS ALLÁ DE LA CONECTIVIDAD.
Alejandro Cadenas GonzálezNew IoT Products & ServicesTelefónica
Barcelona, 15 Junio 2016
Talking about a revolution
3
Industrial revolution eliminated limitations of force
Source: “The Second Machine Age”, E. Brynjolfsson, A. McAfee
4
And digital revolution is eliminating the barriers of knowledge
As-a-ServiceBusiness Models
Platform Business Models
Marketplace Business Models
Data driven Business Models
5
And digital revolution is eliminating the barriers of knowledge
6
Now it’s time for
Infrastructure
Ubiquitous computing
Microcomputers
IPv6
•Maturity of production
•Environmental & efficiency
consciousness
•Need for global competitiveness
+
Why?
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Now it’s time for
New trend / need emerge
New entrants and disruptive models
Early adoptersadopt
Advancedincumbents adopt
Mainstreamincumbents adopt
Laggard incumbentsdrop
Advanced incumbents, established entrants
How?
“Strategic principles for competing in the digital age”,
2014, McKinsey
8
And industry is at the IoT spot
Challenges and Framework
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Challenges are important…
Need for expert partners� Vertical Knowledge required
Include security-by-design or as a explicit feature� Security
Stay close to customers to understand motivations� Uncertain (at least initially) ROI
Don’t expect standard technologies and startwith ad-hoc E2E projects
� Standards
Big hype around data-based IoT solutions� Data processing
Scalability needs to be a must for any implementation� Scalability
Full operational model to be defined� Operation
Initial phases where products may not be fullyindustrialised
� Replicability
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A way to look at IIoT is hybridization
Digital World
PhysicalWorld
Traditional industrial productive processes
Digital Enterprise capabilities
Digital Enablement
12
Telefónica strategic vision is all about connecting the dots
Big Data
Products
and services
OSS/BSS/IT
Physical
assets
3
2
1
Telefonica vision
4
IoT
Clear directions to make it happen
14
Partner approach
15
1,5961,425
1.118 1.111
848732
359 294189 180
Digital competencies & Open Innovation
Traditional Telco + Digital Telco
Cloud Services
m2m
Mobile
Payment
Big Data
e-Commerce
Security
Digital Signage
e-Health
IoT platform builders
Focused in innovation projects4th Telco by R&D investment
#4 Telco by
R&D
Source: European Comission, 2015
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IoT and Analytics are the two sides of the same coin
IoT Analytics
ConnectivityConnectivity DevicesDevices VerticalsVerticals
Level 1
Level 2
Level 3
Predictive AnalysisPredictive Engines + Machine Learning
Data AnalysisTrends + Patterns + Alerts
BI DashboardReporting
Building a bottom-up strategy
17
Global-local solutions
Telefonica is #1
or #2 in almost
every country in
Latam
Telefonica is #1
in 3 of the 5
largest markets
in EU
Own mobile network in 15 countries
Carefully crafted assembly of industry allies
Roaming partners networks
18
… and there’s the connectivity too!!!
And the right team to run the last mile
Focus on established verticals and full support from senior management
Smart
mobility
Smart
cities
Smart
retail
• New product layers
• Routing optimization
• Analytics for mobility data lake
• Efficient resource management
• Citizen communications
• e-government
• Customer journey activation
• In-store analytics• Data monetization
• Platform and energy efficiency intelligence
• Full process optimization
Smart
Energy
Platforms and technology
Business Development
New IoTBusiness
Chief IoT Officer
Smart Agro
Resource Management
Industry 4.0
And big bet on New P&S at a Global level
Open
innovation focus
Scouting and
new businesses
New products
and enablers
Next
core businesses
Portfolio in
evolution
Innovation
hubs
Market
New IoT
core area
New product
for existing
core IoT area
OB local
business
Assessed and dismissed
opportunities
New opportunities and threats detection
Test and validate new products
and technologies
Nurture new core areas
Success stories
23
Scale and reliability
UE directive: 80% of deployment by 2020
UK directive: 100% of deployment by 2020
30 M households
53 M meters (electricity & gas)
Households
23.5M
Meters
42.3M
Center and South lots
Cellular
+
RF
Selecting the most appropriate
technology
Demonstrating higher operating
soundness
Ensuring the level of service
required
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Integration capabilities
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Intelligence in expert environmentsR&D facility in Chile specialized in Industry, Mining, Agriculture
Expert system based on AI Predictivemaintenance to predict failures and
program replacements
LPWA connectivity
Data acquisition+
signal adaptation
Alejandro Cadenas GonzálezNew IoT Products & Services
Telefónicaalejandro.cadenasgonzalez@telefonica.com
acadenas@twitter
THANK YOU