Twitter: @dwirianto

Twitter: @dWirianto

Digital Future

“Indonesia is a

PROGRESSION Country”

we believe

49% Growth Annually 1000% in the last 9 years

Internet Growth

2nd most users in the world for Facebook

2nd most users in the world access FRIENDSTER

3rd most users in the world use twitter

1st loyalists in the world for

“More than 60% Digital Indonesia Population

spend their time to Social media =

+/- 30 Million Users

“Computer & Mobile is a TOOL”

ConnectConnect UserUser

HumHumananUser = User =

Internet Growth

29%

29%

29%

30%

32%

40%

43%

47%

64%

71%

77%

85%

86%

89%

% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Use a personalized homepage

Watch online videos

Shop for products online

Check sports scores

Check stocks-f inancial accounts

Update a blog or micro-blog

Play games

Participate in a forum, discussion board

Visit websites for work-related reasons

Visit websites for a personal hobby/interest

Read the news

Use a social networking site

Use a search engine

Check-do email

Q: Which of the following activities do you do online regularly – a few times a week or daily? / How much time do spend doing these activities on the days you do them?

Base: All Respondents (Natural fall-out)

Percent who do Activities Regularly

(Daily or Several Times a Week)

48.2

65.5

74.3

43.4

61.5

75.3

54.8

85.7

71.3

34.5

24.1

47.2

48.0

37.4

Avg. No. of Minutes per Day

Indonesia Consumer Insights, June 2010

Indonesian Netizens are Actively Engaged When Online

FacebooktwitterKaskus4sqPlurkgowallaLinked In

LintasBeritaDigg

BloggerKoprol

FriendsterYoutube

StumbleUpon

eAdvertisement

E-Commerce

Mobile

E-Consumer

Entertain Me!Entertain Me!

CuriousCurious

Hear Me

Out!

Hear Me

Out!

In Group

In Group

What is in it for

me?

What is in it for

me?

Easy.I am Lazy

Easy.I am Lazy

Consumer Control

Institutional Control

“Be Engage, Create an experience,

instead of sell product/services”

READ BEFORE WRITE

eAdvertisement

E-Commerce

Mobile

E-Consumer

E-Commerce

Digital Economy

SME Rules(90% Business)

520 Million of Transaction eBanking (10%)With the value more than 2800 Trillion IDRJUMPED 80% Increase from previous year

Offline ConnectCash on Delivery

IDR 100K – 499K is a trust level

Not only Advertise but can sell now

Social Commerce

Estimate 320 Million USD

Per year

6SOCIAL COMMERCE Elements syzygy.net/ Paul Marsden

Social shopping

Social shopping

Forums & communiti

es

Forums & communiti

es

Ratings & reviews

Ratings & reviews

Social media

optimization

Social media

optimization

Recommendatio

ns & referrals

Recommendatio

ns & referrals

Social ads & apps

Social ads & apps

#1Social

shopping

#1Social

shopping

• Social Media Stores• Group Buying

• Co Browsing• Group Gifting

6SOCIAL COMMERCE elements

#1Social

shopping

#1Social

shopping

6SOCIAL COMMERCE elements

6SOCIAL COMMERCEelements

#1Social

shopping

#1Social

shopping

• Customer Reviews• Expert Reviews

• Sponsored Reviews• Customer

Testimonials

#2Ratings

& reviews

#2Ratings

& reviews

6SOCIAL COMMERCE elements

#2Ratings

& reviews

#2Ratings

& reviews

• Social Bookmarking•Wishlist

• Galleries Bookmarked•Gift List

• Referral Programs• Social Recommendations

•iTunes• Amazon.com

#3Recommendatio

ns & referrals

#3Recommendatio

ns & referrals

6SOCIAL COMMERCE elements

#4Forums

& communiti

es

#4Forums

& communiti

es

• Q & A Forums• Retail Blogs

• Customer Communities

•Market Aggregrator

6SOCIAL COMMERCE elements

• News Feeds• Twitter

•Facebook

• Deal Feeds •#1 reasons customer connect

• Media Sharing•Will It Blend?

#5

Social media

optimization

#5

Social media

optimization

6SOCIAL COMMERCE elements

• Social Ads• Social Apps

• Shop Widgets

#6

Social Ads &

applications

#6

Social Ads &

applications

6SOCIAL COMMERCE elements

#6

Social Ads &

applications

#6

Social Ads &

applications

6SOCIAL COMMERCE elements

eAdvertisement

E-Commerce

Mobile

E-Consumer

MOBILE

80% handsets in Indonesia isweb Enable

Various Type of DevicesTablet & Smart Phone devices

Location Based mobility

53% mobile web users are between 18-27 years

Mobile Internet Users 11 Million (70Million) (Grow 48% in 2010)

A decline of 19% has been recorded in Internet access through

cafes; 83% in 2009 to 64% in 2010 Social networking is the key activity with

89% of mobile internet users accessing it; 47% access SM once a day

eAdvertisement

E-Commerce

Mobile

E-Consumer

3rd most Request Mobile Ads in the world

280 Trillion IDR/year

245 million transaction/year

Profile, Location, behavioral

Micro Ads Gained its traction

Engagement, by being presence where customer are, Social Media

Ads Getting personal

Social recommendation

Synergy with Offline Activation

Earned Media

MECHANISM

BRAND CAMPAIGN

BROADCAST

VIS

ITO

RS

POST TIMELINE

cam

@dwirianto

@davidWayneIka

Th@nk You

Twitter: @dwiriantoKASKUS ID: ThinkFresh

Twitter: @dwirianto

Twitter: @dwirianto