We tailor our financing program to align with your company’s goals while simultaneously exceeding your clients’ expectations.

throughthroughIncreasing Sales

VENDOR FINANCING

2Increasing Sales through Vendor Financing

TABLE OF

CONTENTS

Your current clients

Why financing matters

Compare finance partners

How to offer financing

The Triton experience

Contact us

Before you install a financing program, it’s important to

understand what financing means for your business and what

it can do for your sales process. At Triton, we emphasize the

right fit for both our clients and partners because growing in a

relationship is what matters most for your business.

3.

6.

10.

15.

16.

21.

3Increasing Sales through Vendor Financing

“My clients pay in cash. Only.”

Your current clients

What this means for you:

If your clients only pay for equipment in cash, you may be missing out

on the opportunity to qualify more clients through financing and make

more sales.

4Increasing Sales through Vendor Financing

“Clients stop making purchases when they run out of cash.”

Your current clients

What this means for you:

If clients can’t purchase equipment with the cash they have on hand,

they don’t buy from you. You miss out on sales from new customers,

and you miss out on existing customers making more purchases from

you.

5Increasing Sales through Vendor Financing

“Why would clients buy equipment if they don’t have enough cash?”

Your current clients

What this means for you:

A recent study shows that only 17% of businesses make cash

purchases, while 83% use a line of credit or other types of financing. In

purchases where financing is available, everyone is qualified to buy,

and clients consistently buy more because of the additional money

available.

17%

83%

6Increasing Sales through Vendor Financing

Why financing matters

As Forbes puts it:

“With cash, you can never spend more money than you have. With

credit… people spend more money than they would otherwise. This

just creates more profit.”

“Is there really that much of a difference between cash and credit purchase behavior?”

7Increasing Sales through Vendor Financing

Why financing matters

What this means for you:

Accepting both cash (17% of buyers) and financing (83% of buyers)

means 100% of buyers can purchase equipment from you.

“Put simply, then, financing increases my profits. Is it really that easy?”

8Increasing Sales through Vendor Financing

Why financing matters

“Give me more details.”

What this means for you:

With financing, you have the bait to appeal to the entire sea of

clients. Those who were once unqualified can now buy from you.

Existing clients also tend to buy more pieces of equipment simply

because more funds are available. Your catch of the day now

becomes a daily haul.

9Increasing Sales through Vendor Financing

Why financing matters

“I need further proof that this works.”

That’s fair, but truly:

Financing isn’t a trick or scheme. It’s a proven method the auto

industry has capitalized on for years. It’s something all consumers

have seen before; monthly payments are much easier to sell than a

large sticker price.

Invoiced Amount

Loan Term

$25,000

$25,000

$25,000

$25,000

60 mos.

48 mos.

36 mos.

24 mos.

Monthly Payment

$590

$710

$1350

$915

Not everyone can pay for a car in

cash.

Everyone can pay for a monthly

payment.

10Increasing Sales through Vendor Financing

Compare finance partners

“It’s hard to know where to get started.”

What to do:

If you’ve decided to implement a financing program to assist your

customers in buying from you, the next step is to select a financing

partner that meets everything you want and need from a business

partner. The best partner is one that enhances your current sales

system.

11Increasing Sales through Vendor Financing

Compare finance partners

“I don’t know what to look for in a partner.”

What to do:

A finance partner handles the complicated terms and paperwork for

you, hopefully making the entire process seamless. But a partner

should really do so much more than financing alone. Think superior

customer service, maximum speed and efficiency, and all-around

support that launches your organization into market domination.

Too

complex Way t

oo

slow!

No customer service

Not efficient at all

Don’t

communica

te

with me

Just wh

at

I need!

12Increasing Sales through Vendor Financing

Compare finance partners

“Customer service is important to me.”

Customer service from financing:

The finance partner you select will likely deal directly with your

clients, so customer service is a high priority. From start to finish, you

deliver a top-tier experience to clients, and someone partnering with

you should be an extension of that.

13Increasing Sales through Vendor Financing

Compare finance partners

“Efficiency is integral to moving sales along.”

Efficiency from financing:

When your clients need a solution, they need it quickly and accurately,

and that’s why fast turnaround and consistent communication with

your sales reps should be standard. Yet top-notch efficiency from a

finance partner should involve something beyond the norm - it should

comprise the very best rates and flexible terms that keep your clients

happy and new sales coming in the door.

14Increasing Sales through Vendor Financing

Compare finance partners

“I want to have a competitive advantage in the market.”

Market domination from financing:

Financing undoubtedly introduces new business to your company,

and a finance partner should prepare and assist you with your new

position in the marketplace. Help in the form of communication,

marketing, and customer support should be available to you

whenever you need them.

15Increasing Sales through Vendor Financing

How to offer financing

What can I expect the process to look like?

With Triton, it’s simple:

1. You control exactly how involved you are in your clients’ financing.

You can use our online tools to show clients flexible loan options, or

you can simply submit their request to us, and we’ll take it from there.

2. Loans get approved within two hours.

3. Your clients get their loan. You get paid in full for the equipment.

16Increasing Sales through Vendor Financing

The Triton experience

How does Triton treat me better than the rest?

What you can expect:

At Triton, we aim to exceed your expectations in every way. We want to

make your business goals a tangible reality, and we help you achieve

them through a partnership based on trust and a commitment to

excellence. In an industry that’s quick to dismiss clients’ unique

circumstances, we believe in working hard to deliver a professional

experience with a personal touch.

Efficiency Service Market Domination

17Increasing Sales through Vendor Financing

The Triton experience

“What kind of customer service will I receive?”

More than customer service:

With Triton, customer service is just the beginning of what we provide. A

personal client advocate works with you to tailor our program to

precisely fit your needs and goals. The entire process is in your hands,

so you control exactly how the sale proceeds, exactly how involved your

client advocate is, and exactly how you want us to communicate with

your client. We’re here as a service to you, and you can tailor that

service to meet your unique circumstances.

18Increasing Sales through Vendor Financing

The Triton experience

“How efficient is the financing process?”

Efficiency matters:

Time is important to both you and your clients. It’s essential to close a

sale as quickly as possible and move on to the next one. That’s why our

client advocates work alongside you to streamline your sales process.

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The Triton experience

“How can Triton take me to the next level?”

Dominating the marketplace:

Your business already provides impeccable customer service and

superior product, but is that enough to differentiate yourself from others

in the market? Partnering with Triton sets your business up for success

through unlimited support. By learning and truly understanding every

corner of your business and industry, our client advocates provide you

with the marketing, technical and financing leverage to dominate the

marketplace.

20Increasing Sales through Vendor Financing

The Triton experience

“How have other vendors benefitted?”

I’ve offered financing through Triton for 2 years, and my sales have increased 32%.

“

“Michael Thompson, CEO East River Equipment Sales

YOUR SUCCESS

ISOUR SUCCESS

21Increasing Sales through Vendor Financing

Contact us

“How can I get in touch?”

We know you have many choices for financing partners, but we relish

the opportunity to earn your business. No other partner works as hard

as we do to consistently exceed your business goals.

When you’re ready, we would love to partner with you to take your

business to the next level.

Matt BaileyClient AdvocateP: 877-822-1333E: mbailey@tritoncptl.com