Post on 30-Sep-2020
1
Increasing Enrollment and
Enhancing Parent Engagement Using Social Media and Online
Communication Tools
Fran Simon MEd
ECEwebinars
Today we will cover--
bull What parents care about and need
bull Enrolled families vs parents seeking care
bull Digital techniques
bull Overview of social media
bull Facebook Pinterest
bull (and maybe) Twitter LinkedIn
3 copy Fran Simon Copyright 2012
It is not about the technology the tools or the media
This is about
relationships
copy Fran Simon Copyright 2012 4
Before they enroll and once they are enrolledhellip
Educating Demonstrating Marketing 5
it is critical to engage families
Why Engage Family-School Engagement Research Says hellip
positive outcomes school-readiness
increased motivation higher self esteem
lower suspension rates
less violent behavior
better graduation rates
6 copy Fran Simon Copyright 2012
What parents care about
7 copy Fran Simon Copyright 2012
All parents regardless of their age race ethnicity gender class socio-economic status or culture
want need and expect the same things from their childrsquos earliest learning experienceshellip
8 copy Fran Simon Copyright 2012
9 copy Fran Simon Copyright 2012
Parents expect their children to be physically and emotionally safe
hellipto be appreciated for their unique and special qualities
hellipto learn in enriching environments
Do you communicate with parents
based on what you know
They need want and expect Do
you LISTEN as much as you talk
-OR-
Do you Tell them what you
need them to know
10 copy Fran Simon Copyright 2012
80 20 Communication
copy Fran Simon Copyright 2012 11
80 20 Child-specific
personal individualized
Listen
Need to know instructions details
group-centric Inform
copy Fran Simon Copyright 2012 12
Why are online communication
tools so important for enrolling and engaging
parents
copy Fran Simon Copyright 2012 13
Information moves at the speed of light
Parents are overloaded
copy Fran Simon Copyright 2012 14
Digital natives expect
everything at their fingertips
To engage you have to do so
on their terms
The connection between your website
social media and enrollment
15 copy Fran Simon Copyright 2012
REPEAT AFTER MEhellip
Every program must have a website
AND
Parents MUST be able to find and use it
copy Fran Simon Copyright 2012 16
Your website is the hub
copy Fran Simon Copyright 2012 17
copy Fran Simon Copyright 2012 18
DIY and Semi-Custom
Custom
bull Internal IT bull Contract developers
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Today we will cover--
bull What parents care about and need
bull Enrolled families vs parents seeking care
bull Digital techniques
bull Overview of social media
bull Facebook Pinterest
bull (and maybe) Twitter LinkedIn
3 copy Fran Simon Copyright 2012
It is not about the technology the tools or the media
This is about
relationships
copy Fran Simon Copyright 2012 4
Before they enroll and once they are enrolledhellip
Educating Demonstrating Marketing 5
it is critical to engage families
Why Engage Family-School Engagement Research Says hellip
positive outcomes school-readiness
increased motivation higher self esteem
lower suspension rates
less violent behavior
better graduation rates
6 copy Fran Simon Copyright 2012
What parents care about
7 copy Fran Simon Copyright 2012
All parents regardless of their age race ethnicity gender class socio-economic status or culture
want need and expect the same things from their childrsquos earliest learning experienceshellip
8 copy Fran Simon Copyright 2012
9 copy Fran Simon Copyright 2012
Parents expect their children to be physically and emotionally safe
hellipto be appreciated for their unique and special qualities
hellipto learn in enriching environments
Do you communicate with parents
based on what you know
They need want and expect Do
you LISTEN as much as you talk
-OR-
Do you Tell them what you
need them to know
10 copy Fran Simon Copyright 2012
80 20 Communication
copy Fran Simon Copyright 2012 11
80 20 Child-specific
personal individualized
Listen
Need to know instructions details
group-centric Inform
copy Fran Simon Copyright 2012 12
Why are online communication
tools so important for enrolling and engaging
parents
copy Fran Simon Copyright 2012 13
Information moves at the speed of light
Parents are overloaded
copy Fran Simon Copyright 2012 14
Digital natives expect
everything at their fingertips
To engage you have to do so
on their terms
The connection between your website
social media and enrollment
15 copy Fran Simon Copyright 2012
REPEAT AFTER MEhellip
Every program must have a website
AND
Parents MUST be able to find and use it
copy Fran Simon Copyright 2012 16
Your website is the hub
copy Fran Simon Copyright 2012 17
copy Fran Simon Copyright 2012 18
DIY and Semi-Custom
Custom
bull Internal IT bull Contract developers
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
It is not about the technology the tools or the media
This is about
relationships
copy Fran Simon Copyright 2012 4
Before they enroll and once they are enrolledhellip
Educating Demonstrating Marketing 5
it is critical to engage families
Why Engage Family-School Engagement Research Says hellip
positive outcomes school-readiness
increased motivation higher self esteem
lower suspension rates
less violent behavior
better graduation rates
6 copy Fran Simon Copyright 2012
What parents care about
7 copy Fran Simon Copyright 2012
All parents regardless of their age race ethnicity gender class socio-economic status or culture
want need and expect the same things from their childrsquos earliest learning experienceshellip
8 copy Fran Simon Copyright 2012
9 copy Fran Simon Copyright 2012
Parents expect their children to be physically and emotionally safe
hellipto be appreciated for their unique and special qualities
hellipto learn in enriching environments
Do you communicate with parents
based on what you know
They need want and expect Do
you LISTEN as much as you talk
-OR-
Do you Tell them what you
need them to know
10 copy Fran Simon Copyright 2012
80 20 Communication
copy Fran Simon Copyright 2012 11
80 20 Child-specific
personal individualized
Listen
Need to know instructions details
group-centric Inform
copy Fran Simon Copyright 2012 12
Why are online communication
tools so important for enrolling and engaging
parents
copy Fran Simon Copyright 2012 13
Information moves at the speed of light
Parents are overloaded
copy Fran Simon Copyright 2012 14
Digital natives expect
everything at their fingertips
To engage you have to do so
on their terms
The connection between your website
social media and enrollment
15 copy Fran Simon Copyright 2012
REPEAT AFTER MEhellip
Every program must have a website
AND
Parents MUST be able to find and use it
copy Fran Simon Copyright 2012 16
Your website is the hub
copy Fran Simon Copyright 2012 17
copy Fran Simon Copyright 2012 18
DIY and Semi-Custom
Custom
bull Internal IT bull Contract developers
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Before they enroll and once they are enrolledhellip
Educating Demonstrating Marketing 5
it is critical to engage families
Why Engage Family-School Engagement Research Says hellip
positive outcomes school-readiness
increased motivation higher self esteem
lower suspension rates
less violent behavior
better graduation rates
6 copy Fran Simon Copyright 2012
What parents care about
7 copy Fran Simon Copyright 2012
All parents regardless of their age race ethnicity gender class socio-economic status or culture
want need and expect the same things from their childrsquos earliest learning experienceshellip
8 copy Fran Simon Copyright 2012
9 copy Fran Simon Copyright 2012
Parents expect their children to be physically and emotionally safe
hellipto be appreciated for their unique and special qualities
hellipto learn in enriching environments
Do you communicate with parents
based on what you know
They need want and expect Do
you LISTEN as much as you talk
-OR-
Do you Tell them what you
need them to know
10 copy Fran Simon Copyright 2012
80 20 Communication
copy Fran Simon Copyright 2012 11
80 20 Child-specific
personal individualized
Listen
Need to know instructions details
group-centric Inform
copy Fran Simon Copyright 2012 12
Why are online communication
tools so important for enrolling and engaging
parents
copy Fran Simon Copyright 2012 13
Information moves at the speed of light
Parents are overloaded
copy Fran Simon Copyright 2012 14
Digital natives expect
everything at their fingertips
To engage you have to do so
on their terms
The connection between your website
social media and enrollment
15 copy Fran Simon Copyright 2012
REPEAT AFTER MEhellip
Every program must have a website
AND
Parents MUST be able to find and use it
copy Fran Simon Copyright 2012 16
Your website is the hub
copy Fran Simon Copyright 2012 17
copy Fran Simon Copyright 2012 18
DIY and Semi-Custom
Custom
bull Internal IT bull Contract developers
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Why Engage Family-School Engagement Research Says hellip
positive outcomes school-readiness
increased motivation higher self esteem
lower suspension rates
less violent behavior
better graduation rates
6 copy Fran Simon Copyright 2012
What parents care about
7 copy Fran Simon Copyright 2012
All parents regardless of their age race ethnicity gender class socio-economic status or culture
want need and expect the same things from their childrsquos earliest learning experienceshellip
8 copy Fran Simon Copyright 2012
9 copy Fran Simon Copyright 2012
Parents expect their children to be physically and emotionally safe
hellipto be appreciated for their unique and special qualities
hellipto learn in enriching environments
Do you communicate with parents
based on what you know
They need want and expect Do
you LISTEN as much as you talk
-OR-
Do you Tell them what you
need them to know
10 copy Fran Simon Copyright 2012
80 20 Communication
copy Fran Simon Copyright 2012 11
80 20 Child-specific
personal individualized
Listen
Need to know instructions details
group-centric Inform
copy Fran Simon Copyright 2012 12
Why are online communication
tools so important for enrolling and engaging
parents
copy Fran Simon Copyright 2012 13
Information moves at the speed of light
Parents are overloaded
copy Fran Simon Copyright 2012 14
Digital natives expect
everything at their fingertips
To engage you have to do so
on their terms
The connection between your website
social media and enrollment
15 copy Fran Simon Copyright 2012
REPEAT AFTER MEhellip
Every program must have a website
AND
Parents MUST be able to find and use it
copy Fran Simon Copyright 2012 16
Your website is the hub
copy Fran Simon Copyright 2012 17
copy Fran Simon Copyright 2012 18
DIY and Semi-Custom
Custom
bull Internal IT bull Contract developers
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
What parents care about
7 copy Fran Simon Copyright 2012
All parents regardless of their age race ethnicity gender class socio-economic status or culture
want need and expect the same things from their childrsquos earliest learning experienceshellip
8 copy Fran Simon Copyright 2012
9 copy Fran Simon Copyright 2012
Parents expect their children to be physically and emotionally safe
hellipto be appreciated for their unique and special qualities
hellipto learn in enriching environments
Do you communicate with parents
based on what you know
They need want and expect Do
you LISTEN as much as you talk
-OR-
Do you Tell them what you
need them to know
10 copy Fran Simon Copyright 2012
80 20 Communication
copy Fran Simon Copyright 2012 11
80 20 Child-specific
personal individualized
Listen
Need to know instructions details
group-centric Inform
copy Fran Simon Copyright 2012 12
Why are online communication
tools so important for enrolling and engaging
parents
copy Fran Simon Copyright 2012 13
Information moves at the speed of light
Parents are overloaded
copy Fran Simon Copyright 2012 14
Digital natives expect
everything at their fingertips
To engage you have to do so
on their terms
The connection between your website
social media and enrollment
15 copy Fran Simon Copyright 2012
REPEAT AFTER MEhellip
Every program must have a website
AND
Parents MUST be able to find and use it
copy Fran Simon Copyright 2012 16
Your website is the hub
copy Fran Simon Copyright 2012 17
copy Fran Simon Copyright 2012 18
DIY and Semi-Custom
Custom
bull Internal IT bull Contract developers
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
All parents regardless of their age race ethnicity gender class socio-economic status or culture
want need and expect the same things from their childrsquos earliest learning experienceshellip
8 copy Fran Simon Copyright 2012
9 copy Fran Simon Copyright 2012
Parents expect their children to be physically and emotionally safe
hellipto be appreciated for their unique and special qualities
hellipto learn in enriching environments
Do you communicate with parents
based on what you know
They need want and expect Do
you LISTEN as much as you talk
-OR-
Do you Tell them what you
need them to know
10 copy Fran Simon Copyright 2012
80 20 Communication
copy Fran Simon Copyright 2012 11
80 20 Child-specific
personal individualized
Listen
Need to know instructions details
group-centric Inform
copy Fran Simon Copyright 2012 12
Why are online communication
tools so important for enrolling and engaging
parents
copy Fran Simon Copyright 2012 13
Information moves at the speed of light
Parents are overloaded
copy Fran Simon Copyright 2012 14
Digital natives expect
everything at their fingertips
To engage you have to do so
on their terms
The connection between your website
social media and enrollment
15 copy Fran Simon Copyright 2012
REPEAT AFTER MEhellip
Every program must have a website
AND
Parents MUST be able to find and use it
copy Fran Simon Copyright 2012 16
Your website is the hub
copy Fran Simon Copyright 2012 17
copy Fran Simon Copyright 2012 18
DIY and Semi-Custom
Custom
bull Internal IT bull Contract developers
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
9 copy Fran Simon Copyright 2012
Parents expect their children to be physically and emotionally safe
hellipto be appreciated for their unique and special qualities
hellipto learn in enriching environments
Do you communicate with parents
based on what you know
They need want and expect Do
you LISTEN as much as you talk
-OR-
Do you Tell them what you
need them to know
10 copy Fran Simon Copyright 2012
80 20 Communication
copy Fran Simon Copyright 2012 11
80 20 Child-specific
personal individualized
Listen
Need to know instructions details
group-centric Inform
copy Fran Simon Copyright 2012 12
Why are online communication
tools so important for enrolling and engaging
parents
copy Fran Simon Copyright 2012 13
Information moves at the speed of light
Parents are overloaded
copy Fran Simon Copyright 2012 14
Digital natives expect
everything at their fingertips
To engage you have to do so
on their terms
The connection between your website
social media and enrollment
15 copy Fran Simon Copyright 2012
REPEAT AFTER MEhellip
Every program must have a website
AND
Parents MUST be able to find and use it
copy Fran Simon Copyright 2012 16
Your website is the hub
copy Fran Simon Copyright 2012 17
copy Fran Simon Copyright 2012 18
DIY and Semi-Custom
Custom
bull Internal IT bull Contract developers
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Do you communicate with parents
based on what you know
They need want and expect Do
you LISTEN as much as you talk
-OR-
Do you Tell them what you
need them to know
10 copy Fran Simon Copyright 2012
80 20 Communication
copy Fran Simon Copyright 2012 11
80 20 Child-specific
personal individualized
Listen
Need to know instructions details
group-centric Inform
copy Fran Simon Copyright 2012 12
Why are online communication
tools so important for enrolling and engaging
parents
copy Fran Simon Copyright 2012 13
Information moves at the speed of light
Parents are overloaded
copy Fran Simon Copyright 2012 14
Digital natives expect
everything at their fingertips
To engage you have to do so
on their terms
The connection between your website
social media and enrollment
15 copy Fran Simon Copyright 2012
REPEAT AFTER MEhellip
Every program must have a website
AND
Parents MUST be able to find and use it
copy Fran Simon Copyright 2012 16
Your website is the hub
copy Fran Simon Copyright 2012 17
copy Fran Simon Copyright 2012 18
DIY and Semi-Custom
Custom
bull Internal IT bull Contract developers
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
80 20 Communication
copy Fran Simon Copyright 2012 11
80 20 Child-specific
personal individualized
Listen
Need to know instructions details
group-centric Inform
copy Fran Simon Copyright 2012 12
Why are online communication
tools so important for enrolling and engaging
parents
copy Fran Simon Copyright 2012 13
Information moves at the speed of light
Parents are overloaded
copy Fran Simon Copyright 2012 14
Digital natives expect
everything at their fingertips
To engage you have to do so
on their terms
The connection between your website
social media and enrollment
15 copy Fran Simon Copyright 2012
REPEAT AFTER MEhellip
Every program must have a website
AND
Parents MUST be able to find and use it
copy Fran Simon Copyright 2012 16
Your website is the hub
copy Fran Simon Copyright 2012 17
copy Fran Simon Copyright 2012 18
DIY and Semi-Custom
Custom
bull Internal IT bull Contract developers
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
copy Fran Simon Copyright 2012 12
Why are online communication
tools so important for enrolling and engaging
parents
copy Fran Simon Copyright 2012 13
Information moves at the speed of light
Parents are overloaded
copy Fran Simon Copyright 2012 14
Digital natives expect
everything at their fingertips
To engage you have to do so
on their terms
The connection between your website
social media and enrollment
15 copy Fran Simon Copyright 2012
REPEAT AFTER MEhellip
Every program must have a website
AND
Parents MUST be able to find and use it
copy Fran Simon Copyright 2012 16
Your website is the hub
copy Fran Simon Copyright 2012 17
copy Fran Simon Copyright 2012 18
DIY and Semi-Custom
Custom
bull Internal IT bull Contract developers
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
copy Fran Simon Copyright 2012 13
Information moves at the speed of light
Parents are overloaded
copy Fran Simon Copyright 2012 14
Digital natives expect
everything at their fingertips
To engage you have to do so
on their terms
The connection between your website
social media and enrollment
15 copy Fran Simon Copyright 2012
REPEAT AFTER MEhellip
Every program must have a website
AND
Parents MUST be able to find and use it
copy Fran Simon Copyright 2012 16
Your website is the hub
copy Fran Simon Copyright 2012 17
copy Fran Simon Copyright 2012 18
DIY and Semi-Custom
Custom
bull Internal IT bull Contract developers
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
copy Fran Simon Copyright 2012 14
Digital natives expect
everything at their fingertips
To engage you have to do so
on their terms
The connection between your website
social media and enrollment
15 copy Fran Simon Copyright 2012
REPEAT AFTER MEhellip
Every program must have a website
AND
Parents MUST be able to find and use it
copy Fran Simon Copyright 2012 16
Your website is the hub
copy Fran Simon Copyright 2012 17
copy Fran Simon Copyright 2012 18
DIY and Semi-Custom
Custom
bull Internal IT bull Contract developers
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
The connection between your website
social media and enrollment
15 copy Fran Simon Copyright 2012
REPEAT AFTER MEhellip
Every program must have a website
AND
Parents MUST be able to find and use it
copy Fran Simon Copyright 2012 16
Your website is the hub
copy Fran Simon Copyright 2012 17
copy Fran Simon Copyright 2012 18
DIY and Semi-Custom
Custom
bull Internal IT bull Contract developers
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
REPEAT AFTER MEhellip
Every program must have a website
AND
Parents MUST be able to find and use it
copy Fran Simon Copyright 2012 16
Your website is the hub
copy Fran Simon Copyright 2012 17
copy Fran Simon Copyright 2012 18
DIY and Semi-Custom
Custom
bull Internal IT bull Contract developers
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Your website is the hub
copy Fran Simon Copyright 2012 17
copy Fran Simon Copyright 2012 18
DIY and Semi-Custom
Custom
bull Internal IT bull Contract developers
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
copy Fran Simon Copyright 2012 18
DIY and Semi-Custom
Custom
bull Internal IT bull Contract developers
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
copy Fran Simon Copyright 2012 19
HubsForums - Internal Website tools for school to family and family to
family communication
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Engaging in a digital world
20 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
copy Fran Simon Copyright 2012 21
Poll
Your relationship with social media
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
copy Fran Simon Copyright 2012 22
If you could have only one reason to use social media to impact
enrollment
it should be
to increase SEO and traffic to
your site
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
SEO = Search Engine Optimization
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
copy Fran Simon Copyright 2012 24
If you could have only one reason to use social media to impact
family engagement
it would be to
Reach families how when and where
they communicate
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Before Social Media
Now
25 copy Fran Simon Copyright 2012
One To Many
Many to Many
EV
OL
UT
ION
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Communication Evolution
Before Social Media Push out messages
Social Wisdom Inviting INTERACTION
26
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Listening
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Conventional Wisdom bull Tell
bull Inform bull Educate
Social Wisdom bull Invite to engage with you
bull Give them reasons to say good things bull Help them engage with one another
27
Parent Engagement Evolution
EV
OL
UT
ION
copy Fran Simon Copyright 2012
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Itrsquos just for kids
Social Media Myths from the resisters
Privacy Yikes
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Social Media Myths from the happy camp
29
Itrsquos FREE
Itrsquos INSTANT
Itrsquos easy
College kids are gr8 at it
It will increase ENROLLMENT
Build it and they will come
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
It is high-impact
Social Media Realities
IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
bull Openness
Professional Social Media
is art and science that takes
bull Planning
bull Persistence bull Policies
bull Training
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
copy Fran Simon Copyright 2012 32
Poll
Professional Development
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Copyright Simon and Donohue
Get buy-in and support from the
program ldquoecosystemrdquo
Director
Board
Families
Funders
Support Staff
Community Partners
Vendors
Main Office
IT
Teachers
Tech Lead
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Empower your teamshellip
hellipwith positive social media policies 34 copy Fran Simon Copyright 2012
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
35
The right mix of engaging info
20 Info
ldquoWhatrsquos in it for merdquo My child
My childrsquos class My childrsquos teacher
Whatrsquos going on What do I need
to know
copy Fran Simon Copyright 2012
80 About relevant useful information
and two way communication
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Social Media The sites where people congregate to engage
36
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
bull Blogs
bull Email Newsletters
bull Digital Ads
bull Websites
bull Facebook
bull Pinterest
bull Directories amp Rating sites
37 copy Fran Simon Copyright 2012
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
bull Blogs
bull Email Newsletters
bull Websites
bull Facebook
bull Pinterest
bull Text messaging
bull Private website networks
38 copy Fran Simon Copyright 2012
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
bull LinkedIn
bull Twitter
bull Pinterest
bull Text messaging
bull Private website networks
39 copy Fran Simon Copyright 2012
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
copy Fran Simon Copyright 2012 40
Poll
Anout which tools do you want to learn
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Whatrsquos a blog
ldquoWeb logrdquo
Conceived as
online journals Blogs in Plain English
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
03 Blogs Websites
Personal Formal
Invite interaction One to many
communication
Immediate Reviewed and edited
Weave in links to
other sites blogs
Intended to keep the
visitor on the site
Focused current
and topical
Comprehensive
products services
Updated frequently More static (except
news sales press)
Blogs and Websites
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Wh
y B
log
03 Increase SEO
Attract people to your site
Provide cravable content
Humanize
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg
Read B4 blogging
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Business pages
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
copy Fran Simon Copyright 2012 47
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
copy Fran Simon Copyright 2012 48
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Gr8 Examples of ECE on
bullTeach Preschool 50000 + (WOW)
bull Bright Horizons
bull Child Care Resource Center Ohio
bullNAEYC
bull National Head Start Association
bullTeaching Strategies
bull Language Castle
bull The InvestiGator Club
bull Early Childhood Investigations
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Like an art gallery A visual Internet with
your friends as docents
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Addictive
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
copy Fran Simon Copyright 2012 52
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
ldquoMicrobloggingrdquo 14 characters or less Most often with links to information
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all
RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet
D TwitterID (D ECEwebinars) A direct message to a specific person
Decoding Tweets
= Hashtag Hashtags define topics so they are searchable
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
parents
naeyc
ecetech
headstart
HSprofs
ECE
earlyed
prek
preschool
childcare
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
Decoding links and hashtags
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
copy Fran Simon Copyright 2012 57
Hashtags for conferences and chats
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
copy Fran Simon Copyright 2012 58
ReTweeting
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
59
Itrsquos not just for job searching
60
GROUPS
FranSimonESbyFScom
Questions for me
60
GROUPS
FranSimonESbyFScom
Questions for me
FranSimonESbyFScom
Questions for me