CIGNEX Datamatics Confidential www.cignex.com

Increase Revenue with Magento Based Ad Booking Platform

Date: June 28, 2016

Name: Hariharan Ramadoss Title: VP – Consulting Email: hariharan.ramadoss@cignex.com Name: Nirav Shah Title: Open Source Solutions Lead Email: niravk.shah@cignex.com

CIGNEX Datamatics Confidential www.cignex.com

• Media & Advertising Industry – Current Scenario

• Overcoming Challenges with an Open Source Ad Booking Platform

• Case Study – How a leading Media Company Increased Productivity & Revenue

• Live Demo of a Magento based Ad Booking Platform

• About CIGNEX Datamatics

2

Agenda

CIGNEX Datamatics Confidential www.cignex.com 3

Media & Advertising Industry – Current Scenario

*Source:www.eMarketer.com

$68 Billion $98.3 Billion (2011) (2016)

Ad Spending*

Productivity Blockages

Siloed & inflexible ordering system

Unmatched performance against forecasted revenue

Increased admin time with manual process

Decentralized rate & scheme management

Inefficiencies in manual workflows

Unable to optimize up-sell opportunities

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Overcoming Challenges with an Open Source Ad Booking Platform

Live Integrations with Ad Servers

Manage pricing flexibility

Streamline processes from the initial pitch

360-degree view accounts

Easy targeting of publication position

Multiple bookings at a single location

Automate the processes for managing orders

Capture agency/client relationships at single location

Improving the Journey from Quote-to-Cash

CIGNEX Datamatics Confidential www.cignex.com

Case Study

Increased Productivity & Revenue for

A Leading Media Company

5

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• Client Overview

6

Magento based Ad Booking Platform

Leading Media Company of India

Established in 1956

20.35 Billion (US$300 million) in Revenue

Print 61 Editions published

in 4 languages with 4.4cr readers

across 14 states

Radio 17 radio stations

across 7 states

Mobile App to deliver

local news from 800+ cities

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• Business Need

– To develop an online classified ad booking by replacing the existing internal system with Magento CE version 1.9.1

7

Magento based Ad Booking Platform

Automate Processes Centralize Information –

Rate Cards & Schemes Increase Reach by Booking Ads

from Different Locations

For

To

Customer Agency Internal Users

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• Key Features

8

Magento based Ad Booking Platform

Flexible Schedule Management

Multi Center Ad Publishing with Page Load Time of 4 seconds

Enhanced User Experience with Rich Style and Flexibility

Integrations – IDBI Payment Gateway, SMS Gateway & SAP (direct w/o middleware)

Management Capacity - 500 ads/peak day | 500 concurrent users

Agency Management & Commission Management

RTF and PDF file Generation for Booked Ads from HTML to CMYK

Responsive Theme Extended Business & Management Reporting Schedule Report, Publication Report & Audit Report

Complex Rate Card Management Pricing & Discount Management

Enhanced Administrator Management

Approver/Reviewer Workflow Management

Create & Publish Ad using Local Languages – English, Hindi, Gujarati & Marathi

CIGNEX Datamatics Confidential www.cignex.com

• Solution Architecture

9

Magento based Ad Booking Platform

Magento eCommerce & Warehouse Solution

Magento Database

Agencies

Internal Users

Package Management

Category Management

Edition Management

Customers

Pagination System

SAP

Categories Master

Rate Card/ Schemes

Data Access Layer

User Management

Sales Mgmt.

Promotions/Payments

API/ Web Services

Template Management CMS

User Master

Agency Master

Sales Org Master

Edition Master

Package Master

Master Data/

Booking Data

Booking Information

Booking Schedule

Booking Status

Booking Data

CIGNEX Datamatics Confidential www.cignex.com

• Key Benefits

– End to end advertisement publication solution

– Reduce Operational Complexity

• Managed workflows for internal users, agencies & customers

• Standardized booking process across regions

– Increase productivity & revenue with robust & scalable platform

10

Magento based Ad Booking Platform

Automate Processes to Reduce Time & Cost

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Magento based Ad Booking Platform

CIGNEX Datamatics Confidential www.cignex.com

Demo

12

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About CIGNEX Datamatics

13

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CIGNEX Datamatics | HQ – Michigan, CA | Founded - 2000

Partners

Credentials

#1 Pure Play Open Source Services Company

Global Development Offices 4

Business Engagement Platforms 5+

15 Open Source Books Authored

Open Source Consultants 500+ Open Source

Community Contributions 5000+

CIGNEX Datamatics Confidential www.cignex.com 15

Our Capabilities

Portals, Content & Collaboration Portals Enterprise Integration Identity Relationship Management

Business Engagement Platform Digital Engagement Platform (DxEP) Employee | Supplier | Customer | Partner Franchise Management Platform (FMP™) Reputation Management Platform (RMP™)

Big Data Big Data Integration & Analytics Platform (Panoramyx™) Social Media Analytics, Text Analytics Personality Insights

Open Source Consulting Application Modernization

OpeRA™ - Open Source Readiness Assessment Legacy Migration

Application Development & Management Services Development, Support, Refresh, Performance Management and Managed Cloud Services

Testing UI/UX

Solutions

Platforms Services

Enterprise Content Management Document Management Web Content Management Learning/Knowledge Management Imaging and Scanning - OCR/Digitization Enterprise Search BPM/Workflow

E-Commerce B2B e-Commerce B2C e-Commerce

Big Data Analytics Data Integration Legacy Modernization Real-time Analytics / Modeling

Internet of Things (IoT) IOT Reference Architecture Vitalstatistyx™

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Magento eCommerce CoE Overview

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• Silver solution partner | Magento 2 Trained Solution Partner

• Team size: 40+ PHP developers

• 18 Magento Certified Developers | 4 Magento 2 Certified Developers

• 20+ successful eCommerce deployments

• Community contributions - Drupal connector, Chase PaymentTech etc

• Frameworks & Accelerators for Upgrade, Perf. improvement etc

CIGNEX Datamatics Magento Practice

• Consulting – Solution Blueprint, Architecture & Business Case

• UX/UI – Customer experience & design

• Development and Deployment

• Customization, Upgrade and Migration

• Integration - Portal, WCM, CRM, ERP, IRM, SSO, Payment Gateways etc.

• Application Management & Support

• Performance tuning and improvement

• Managed cloud services

CIGNEX Datamatics Magento Services

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Enterprise Implementations

17

Others

Manufacturing &

High Tech

Telecom, Media &

Publishing

Retail

Others

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Q & A

18

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Thank you

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Contact Us

Americas: americasales@cignex.com | EMEA – emeasales@cignex.com | APJ – asiapacificsales@cignex.com

www.cignex.com