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Inactive Email Subscribers: Tips for Taming the BeastInactive email customers and subscribers are potentially the largest pain in the posterior of many digital marketers today. However your organization defines "inactives," they often can comprise one-third to one-half of your database. These unengaged subscribers are costing you significant resources: money, time, potentially inbox deliverability and, most importantly, revenue.In this Webinar, Carey Marston, email marketing manager with SmartPak, presents a case study on how they've attacked the non-engaged challenge' and Silverpop's vice president of industry relations Loren McDonald covers several aspects and ideas for dealing with the inactivity beast, including:Defining what is an "inactive"Determining root causes of non-engagementSteps to minimize inactivity"Activating" never-engaged subscribers earlier in the processSegmenting types of inactivesReactivation tactics and programsWhen/whether to suppress inactives