Post on 04-Apr-2018
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InterviewOne of the major techniques in
information or data gathering
Purposeful face to face relationshipbetween two persons:
1. The INTERVIEWERasks questions to
gather information and;2. The INTERVIEWEEthe respondent
who supplies information asked for
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Key Characteristics
Onot just answers yes or no.
Obegin with why or how,.
O interview should beconversational
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O Use active listening skills
O Responses are audio-recorded and
written
O Written notes include andbehaviors and immediate
personal about the interview.
Key Characteristics
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Conducting In-depth Interview
O clarify the purpose of the interviews.
O design a way to elicit this information
through the interview process.
O The facesheet,O The interview questions
O Thepost-interview comment sheet
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In the beginning of the interview:
make introductions,
explain the purpose of the study, and
put the respondent at ease.
Listen and observe until all of the important
issues on the interview guide are explored.
involves creating a verbatim text of each
interview by writing out each question and
response using the audio recording.
Conducting In-depth Interview
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involves re-reading the interview transcripts to
identify themes emerging from the respondents
answers
involves checking the credibility of the information
gathered and a method called triangulation is
commonly used to achieve this purpose.
share results from the in-depth interviews through a
written or oral report
Conducting In-depth Interview
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Advantages
Provide much more detailed informationthan what is available through other data
collection methods such as surveys.
A skillful interviewer is likely to draw fromthe latter certain types of confidential
information which might not be possiblethrough the use of, for instance, of thequestionaire
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Disadvantages1. Prone to Bias
2. Can be time-intensive
3. Not generalize
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Criticism1. requires a skilled interviewer
2.lack of structure makes results
susceptible to interviewer interpretation3.data are soft and difficult to analyze and
interpret
4. Getting too personal5. inconsistency
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REFERENCES
O http://uk.megafon.dk/default.asp?Action=Details&Item=331O http://www.godfrey.com/How-We-Think/B2B-Insights-
Blog/Research/~/media/Files/InDepthInterviewG2B808CAF.
O http://edis.ifas.ufl.edu/fy393
O http://www.esf-agentschap.be/uploadedFiles/
Voor_ESF_promotoren/Zelfevaluatie_ESF-
project/m_e_tool_series_indepth_interviews.pdf
O http://www.leeds.ac.uk/educol/documents/000001172.htm
O Calderon, J.F. and Expectacion C. Gonzales (2008). Interview.
Methods of Research and Thesis Writing, National Bookstore,
Mandaluyong City 1550. pp.129-132
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GROUP 3DUMALIG, Arriane Mae
GARCIA, Ashton Jalra
SAYAS, Charmela Anne
YBANEZ, Lorenz Leinard