Post on 25-Jan-2015
description
Importance of Technology in Real Estate Broking
Manan ChoksiRegional Director
RE/MAX Mumbai Gujarat Maharashtra
RE/MAX Mumbai Gujarat Maharashtra
What is a Broker’s business?
How things change over period of time?
How technology can help the broker?
Introduction
RE/MAX Mumbai Gujarat Maharashtra
To list properties
To sell properties
Broker’s Business
RE/MAX Mumbai Gujarat Maharashtra
Number of buyers increased Number of sellers increased Geographical area increased Buyers and sellers are busy in other
work Media became costly Yet media became ineffective Technology penetration increased
How things change over period of time
RE/MAX Mumbai Gujarat Maharashtra
Personal promotion
Marketing of listing
How technology help the broker
RE/MAX Mumbai Gujarat Maharashtra
ORM (Online Reputation Management)
Professional way of working
Personal promotion
RE/MAX Mumbai Gujarat Maharashtra
Online Reputation Management
RE/MAX Mumbai Gujarat Maharashtra
Customers are online Prospects are online Competitors are online People dissatisfied at you for no
reason are online Future of your company is … online!
Why ORM is important?
RE/MAX Mumbai Gujarat Maharashtra
Use professional photos on your marketing material, social media and visiting cards.
With design center you can market your services and your listing in a much more effective way.
With listing on www.remax.in website A lot of other portals
Professional way of working
RE/MAX Mumbai Gujarat Maharashtra
Social media profile / office page Gryphtech website
Office website Agent website
Own personal blog Office or even an agent can make
YouTube channel
RE/MAX Mumbai Gujarat Maharashtra
Marketing of listing
RE/MAX Mumbai Gujarat Maharashtra
Determining the right keywords: you have to go local
Ensure that spellings are right Repeat the keyword Put at the right places Mention the URL in your commutations and
marketing
Gryphtech
RE/MAX Mumbai Gujarat Maharashtra
Make PPT Upload it!
You are done slidesharing !
Slideshare
RE/MAX Mumbai Gujarat Maharashtra
Another place people search for content You can present your properties in form of
PPT and send link to prospects You can present your office profile/ BA profile
and bring out points which are your USP For an exclusive project: make one PPT and
share across the network
Benefits
RE/MAX Mumbai Gujarat Maharashtra
5 Steps to be more powerful on YouTube
Get keyword suggestions from autocomplete feature
Use the YouTube Keyword suggestion tool Add title, description, tags, etc. Annotations or notes Try YouTube promoted videos
YouTube
RE/MAX Mumbai Gujarat Maharashtra
YouTube Channel
RE/MAX Mumbai Gujarat Maharashtra
A place to write a lot of text matter Write links to:
Office website BA website Property website
Will increase SEO of those links Fastest way to become an expert, in just
about anything
Blog
RE/MAX Mumbai Gujarat Maharashtra
Which are best portals for you?
Portals
RE/MAX Mumbai Gujarat Maharashtra
Domain name of each listing
Example: juhuflat.com
RE/MAX Mumbai Gujarat Maharashtra
RE/MAX Mumbai Gujarat Maharashtra
Google Ad words Facebook YouTube Twitter
Advertisement Options
RE/MAX Mumbai Gujarat Maharashtra
Thank You for Your Time
www.remax.in
www.remax-mgm.in
http://www.facebook.com/remax.mgm