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Robocop on Twitter

Twitter mentions: 52

Twitter retweets: 106

Reach: 16,861

Twitter mentions: 11

Twitter retweets: 5

3230%

372%

2020%

Reach: 561, 576

Comparing the same search terms of “IMAX” and “Robocop” before and after the release of the poster, we are able to see a strong increase in both engagement

and reach.

This indicates that the poster has been the subject of much discussion online, and that fans are hungry for more information about the film release at IMAX.

Before poster release After poster release

Social reach

Using the terms ‘IMAX’ and ‘Robocop’ from the day of the poster launch (22.01.14), we can see that there have been 166 Twitter mentions, with large

spikes on the day of launch and later in the week.

A majority of the conversation has come from males (78%), which fits with the target demographic for the film

From the 166 tweets, there has been an estimated reach of 561,576.

Selected tweets

Robocop on Twitter

Poster – The poster has been one of the biggest conversation terms surrounding IMAX

and Robocop.

Premiere – The Robocop premiere is set to take place at the IMAX Waterloo, and this has

also generated a lot of discussion and engagement.

Feb/February – A lot of the discussion has been surrounding the excitement of the date

of the new films release.